世論 What Japan Thinks

Every time a survey like this one from Marsh Inc into domains comes up, I comment on how the statistics must surely be wrong, or at the very least the question is framed badly.

Demographics

Between the 24th and 26th of February 2010 300 members of the Marsh monitor panel completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 2.3% in their teens, 17.7% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

Considering that I would presume that a prerequisite to owning a top-level domain is knowing in detail what exactly it is, 61 people know the details about domains and 73 people claim to have had one, that’s about 20% who just didn’t really know what their domain was. Thus, I have to conclude that “having a domain” includes “having a blog on a sub-domain”, not merely the stricter definition of “having purchased a top-level domain”, especially considering that .jp domains are considerably more expensive than the others.

I own a few .coms and a .net, I had a .biz, and I have a .org and a cunning plan…
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I’ve covered similar surveys to this one in the past, which found an unbelievably high three in ten claimed to currently own or have owned a domain (I’ve just now double-checked the source, and my translation is accurate), but this time goo Research found a much more acceptable figure in this survey on one’s own home page, as reported by japan.internet.com.

Research results

Over the 22nd and 23rd of October 2008 1,090 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.7% in their teens, 18.2% in their twenties, 21.0% in their thirties, 16.2% in their forties, 16.0% in their fifties, and 12.0% in their sixties.

Even though .jp is the most popular domain name below, according to GoDaddy it costs $99 per year to register one, but for some reason whatjapanthinks.jp seems to be not for sale, although I cannot find any information why, as whois lookups are failing!

As I said on the previous survey, I think there is a degree of confusion in thinking that http://whatjapanthinks.blogspot.com/ is actually a top-level domain.
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japan.internet.com recently published the results of a poll by goo Research into awareness about domains. 1,081 members of their internet monitor group successfully completed a private internet questionnaire at the start of September. The demographic breakdown was 55.8% female, 2.4% in their teens, 21.9% in their twenties, 39.9% in their thirties, 26.2% in their forties, 9.3% in their fifties and 2.7% in their sixties.

I find it quite frankly hard to believe; no, make that impossible to believe that over a quarter (or three in ten if you include those who used to have one) have their own paid-for (or free from AOL) top-level domain. I strongly suspect that this figure includes ISP sub-domain owners; I don’t know about in Japan, but when I was a Demon customer you got a whole sub-domain to yourself, @foobar.demon.co.uk, to do whatever you wanted with. Also included must be free mail vanity addresses; Plala lets you use domains like foobar@wonder-boy.jp, foobar@surfer-wave.com to create extra accounts. Finally, blogging services might also be mistakenly included, counting http://foobar.bloggingservice.com subdomain as a domain. Note how email counts as the most popular use of these domains, which backs up my suspicions. Also note that registering a .jp address costs 20,989 yen for two years, and a .co.jp costs 42,000 yen for two years, and requires you to be a registered company; my two years of hosting for this place, including two .com domains, costs me less than than!

I’ve never heard of the .mobi mobile phone domain until this survey, though.
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