Used clothes buying patterns in Japan
I don’t think I’ve ever bought used clothing, not even as a student, although if I were to buy in Japan it would most likely be a used kimono (see Q8). The other markets that I would have guessed would have been popular would be high-end branded items or evening dresses, but this recent survey from DIMSDRIVE Research into used clothes found otherwise. Note that the survey is not just clothes, but also accessories like shoes, bags and belts.
Demographics
Between the 3rd and 18th of September 2008 10,099 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 53.1% of the sample were female, 0.9% in their teens, 13.9% in their twenties, 34.5% in their thirties, 30.5% in their forties, 14.8% in their fifties, and 5.4% aged sixty or older.
My clothes budget is on a needs basis only, with my last purchase being a few pairs of socks at the start of the year.
I’m not aware of a similar chain to Oxfam in Japan that will kit out students for pennies, although if any of my readers can enlighten me…
For reference, I translated a similar survey from MyVoice on used items in general earlier this month.
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