世論 What Japan Thinks

Given the lifestyle (or to be cynical, lack-of-lifestyle) of the average company employee, it’s no surprise that functional foods like nutritionally-balanced foods are rather popular over here. This recent survey from DIMSDRIVE Research Inc tried to find out most about this topic of nutritionally-balanced foods.

Demographics

Between the 16th and 24th of April 2008 8,477 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 53.6% of the sample were female, 0.6% in their teens, 13.9% in their twenties, 36.4% in their thirties, 30.2% in their forties, 12.9% in their fifties, and 6.0% aged sixty or older.

I’ve recently been eating SOYJOY for lunch in an attempt to lose weight and save money. I succeeded in both, dropping about two and a half kilograms in three weeks, but then last week I went on a business trip to Nice and managed to put it all right back on. SOYJOY is nice on its own regardless of the particular flavour, and at work the also have another one I like, wheat based with a maple flavour, but I can’t for the life of me remember the name, although I do know it’s from Asahi, perhaps from wheat left-over from the beer-making…

I’ve never heard of “Natural Brown” before, but it’s a quite unappetising name and suggests to me the laxative effect it might induce!

Finally, here’s a rather weird (fan-made surely?) CalorieMate advert:

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I use a built-in water purifier for drinking water at home, so consumption of mineral water is limited to the occasional half-litre bottle at the weekends when going out. To see how the Japanese use it, DIMSDRIVE Research conducted a survey into this topic of mineral water.

Demographics

Between the 19th and 27th of March 2008 8,383 members of the DIMSDRIVE Monitor group completed a private internet-based questionnaire. 52.9% of the sample were female, 1.3% in their teens, 14.9% in their twenties, 33.3% in their thirties, 29.9% in their forties, 14.7% in their fifties, and 5.9% aged sixty or older. 51.7% lived in a house, 47.0% in a flat (apartment), and 1.3% other. By family size, 13.0% lived alone, 23.8% with one other, 25.1% with two others, 24.1% with three others, and 14.0% with four or more other people.

The pictured bottle sounds even less appealing than the Engrish standbys of Pocari Sweat and Calpis, but it’s actually mineral water for your four-legged friend, not Dogpis!

Getting back on track, my purchased brand is determined by seeing which one is 110 yen in the convenience store, although I can’t remember the brand right now, but it is a Japanese one. I’ve tried the oxygenised water a couple of times, but I didn’t really notice any difference.

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I did get as far as going to look round a sports club once, but the staff were not very friendly at all and the price was a bit high, so I gave up. I should try again somewhere else… To see how the Japanese view this topic, DIMSDRIVE Research recently performed a survey into sports clubs.

Demographics

Between the 20th and 28th of February 2008 6,016 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 55.7% of the sample was female, 1.5% in their teens, 20.0% in their twenties, 34.5% in their thirties, 25.3% in theire forties, 17.5% in their fifties, and 1.2% aged sixty or older.

I have been just the once to a fitness club in Japan in a hotel we were staying in, as we had a package that included free use of the facilities. The walking machine was fun, and the instructor helped us out with stretching exercises and the like, but then he introduced me to the stair machine which completely killed me in under 10 seconds. After that it was off to the hot tub and swimming pool, which is much more my idea of exercise!

In Q4 there is one type of training mentioned, 加圧, kaatsu, which is quite the popular fad in Japan amongst people on television. Basically you constrict bloodflow to your arms or legs and do a normal workout, and scientific studies in Japan have shown that for certain conditions and certain people it is better than normal exercise. To me it looks pretty dangerous, quite frankly! There’s very little English language information on this, and the scientific papers I see are split between those seeing an effect and those not.
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[part 1] [part 2]

With almost three-quarters of Japanese reckoning that they themselves need to lose a few kilos, and with Billy’s Boot Camp flying off the shelves, not least because for men metabolic syndrome is the in cause of concern, and for women the summer and the associated revealing fashions are fast approaching. This recent survey by DIMSDRIVE Research on weight-loss dieting offered me so many possible headline opportunities, and I succumbed to the temptation to stuff in as many sweet keywords as I could.

Demographics

Between the 23rd and 31st of May 2007 DIMSDRIVE Research interviewed 8,408 members of its online monitor panel by means of a private internet-based questionnaire. 43.1% of the sample was male, 0.8% in their teens, 15.0% in their twenties, 35.9% in their thirties, 28.8% in their forties, 13.9% in their fifties, and 5.6% aged sixty or older.

Television still remains the most popular source for information on dieting, despite the infamous natto diet scandal at the start of the year. Not terribly suprisingly, I think, Norkia chan is the body shape women most desire, while Hiromi Go, an aging-but-not-really-showing-it singer is tops for men, and not a person I would have considered.
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[part 1] [part 2]

With almost three-quarters of Japanese reckoning that they themselves need to lose a few kilos, and with Billy’s Boot Camp flying off the shelves, not least because for men metabolic syndrome is the in cause of concern, and for women the summer and the associated revealing fashions are fast approaching. This recent survey by DIMSDRIVE Research on weight-loss dieting offered me so many possible headline opportunities, and I succumbed to the temptation to stuff in as many sweet keywords as I could.

Demographics

Between the 23rd and 31st of May 2007 DIMSDRIVE Research interviewed 8,408 members of its online monitor panel by means of a private internet-based questionnaire. 43.1% of the sample was male, 0.8% in their teens, 15.0% in their twenties, 35.9% in their thirties, 28.8% in their forties, 13.9% in their fifties, and 5.6% aged sixty or older.

Note that Billy and Norika don’t make an appearance in this survey until tomorrow’s part 2 post, so you’ll just have to wait!

I too, despite being underweight for my height, could do with losing (or moving elsewhere) a couple of kilos of spare tyre. Actually taking more exercise in addition to just walking between stations would help, but just cutting down on snacks is my lazy way out, I suppose.
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What do Japanese men think being handsome is? Do they themselves want to be handsome? This rather intriguing subject was investigated in a survey conducted by DIMSDRIVE Research and sponsored by DIME magazine, a rather popular trend-watching magazine. I hope there will be a follow-up for the women to describe what they think a man is, or for them to describe beautifulness.

Demographics

Over the 31st of May and the first of June 2007 2,990 male members of the DIMSDRIVE monitor group replied to a private internet-based questionnaire. 0.7% were in their teens, 9.6% in their twenties, 26.5% in their thirties, 34.5% in their forties, 19.2% in their fifties, and 9.5% aged sixty or older.

I wouldn’t consider myself handsome (note that the word I translated as “handsome” is 男前, otokomae, although the meaning is perhaps closer to having an aura of manliness or charisma. The ALC dictionary amusingly translates it as studmuffin!), but I think (or at least I hope!) my wife would disagree. As for my regular personal grooming habits, I don’t think that pulling out nose hairs with my bare hands at home or at the office really counts for much. You may also note that getting one’s teeth regularly descaled or whitened didn’t rate even in the Other category of Q6.

If I were to name a handsome man, I’d probably choose Sean Connery.
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[survey 1] [survey 2]

Between the 22nd and 29th of March 2007 DIMSDRIVE Research surveyed its internet community regarding tea and tea-like drinks from plastic bottles. This is the second of a pair of rather similar surveys on tea drinks.

Demographics

6,477 members of the DIMSDRIVE Research internet community completed a private internet-based survey. 40.3% were male, 0.5% in their teens, 16.8% in their twenties, 36.5% in their thirties, 28.6% in their forties, 13.2% in their fifties, and 4.4% aged sixty or older.

This is a survey I’ve been looking for for a while, as I have wanted to do an “Ask What Japan Thinks” on tea, as I do get a few visitors looking for this sort of information, so I hope the information helps you out.

Note that in Japan plastic bottles are called PET bottles, with PET standing for polyethylene terephthalate, it appears. These bottles are usually recycled separately, so most public areas have a bin for these types of bottles only. You are supposed to take the cap off (some bins now have a separate opening for them) and the label, but I must admit to not doing either, although I do always use the correct bin.
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DIMSDRIVE Research recently released the results of a poll into the use of commercial odour reduction or elimination chemicals. They interviewed 5,453 members of their monitor pool in the middle of October by means of a private internet-based opinion poll. 56.9% of the sample was female, 67.0% married, and 53.4% of the whole sample had children. 13.8% lived alone, 24.2% with one other person, 48.4% with two or three others, and 13.6% with four or more people. The age profile was 0.9% in their teens, 14.5% in their twenties, 33.5% in their thirties, 30.8% in their forties, 15.0% in their fifties, and 5.3% aged sixty or older.

With only 7.0% of people noticing that their house smells, this compares favourably with those who don’t worry about their own smell. I’m surprised at cooking smells being so low, as it tends to be what I notice most often in other people’s houses, but perhaps it is just down to my unfamiliarity with Japanese cooking smells, especially as we run an almost vegetarian kitchen with very little deep frying or grilling.
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DIMSDRIVE recently published the results of a survey into what people get up to in the bathroom. They interviewed 6,436 people from their internet monitor group by means of a private internet-based poll. 41.3% of the sample was male and by age 1.0% were in their teens, 17.2% in their twenties, 37.1% in their thirties, 27.4% in their forties, 12.7% in their fifties, and 4.6% aged sixty or older. This is a subject where I’ve previously translated another survey, so it might be useful as a cross-reference.

There are lots of interesting figures here that back up various preconceptions that I think many of us have about the Japanese love of bathing. I used to just have a quick shower or bath once or twice a week before I married, but I’ve been coerced into washing every day, and now quite miss a bath if for some reason I can’t have one, such as when on holiday. However, I only usually just jump into the tub for a minute or less to warm myself up just before bed time, with the majority of the bathroom time spent under the shower.
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