Majority now digital switchover-ready in Japan

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With the analogue switch-off now only 21 months away (24th July 2011), the number ready for the change has now passed the halfway mark, according to the 11th regular survey into digital terrestrial television from goo Research and reported on by japan.internet.com.

Research results

Between the 5th and 10th of October 2009 1,092 members of the goo Research monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.6% in their teens, 18.2% in their twenties, 21.2% in their thirties, 15.9% in their forties, 15.8% in their fifties, and 12.3% aged sixty or older.

With 13% of the population still to decide, I’ve been seeing a few adverts for a converter box, and the one below from J:Com trying to persude presumably not just the microscopic percentage of foreigners who might be in the situation of being TV-less in two years.

And what’s with the two bouncer guys in shades at the back of the stage?
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15% of Japanese not decided about analog switch-off response

Fake Tsuyoshi Kusanagi analogue switch-off poster
Here’s perhaps a rather ordinary survey on terrestrial digital broadcasting from goo Research, their seventh time of conducting this monthly survey, as reported by japan.internet.com.

Demographics

Between the 4th and 9th of April 2009 1,087 members of the goo Research monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.6% were in their teens, 18.3% in their twenties, 21.1% in their thirties, 16.2% in their forties, 15.5% in their fifties, and 12.3% aged sixty or older.

In order to try to spice up this survey just today there was a very interesting development regarding the government’s “image character”, Mr Tsuyoshi Kusunagi of the popular beat combo The Smaps, who appears on their advertising promoting, to use the common Japanese abbreviation for terrestrial digital, “chi-deji”. He was arrested in the early hours of the morning chin-deta – a corny pun that I will make no effort to explain – looking for digital adjustments to his antenna, if the rumours about him and the park are to be believed. The government, and just about every other organisation that he advertises for are now busy ripping up their contracts with him, although permit me to offer the above police mugshot as an alternative. (Yes, I know I suck at Photoshop!)

Leaving the gossip behind, let’s get back to the business on hand, the survey.
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Digital terrestrial viewable at home by a narrow minority

What do you think about Dubbing 10 DRM? graph of japanese statisticsWith now just over two and half years until the analogue switch-off in Japan, this recent survey from goo Research and reported by japan.internet.com into digital terrestrial television broadcasts (the fourth regular survey) shows usage almost reaching the half-way mark.

Demographics

Between the 5th and 12th of December 2008 1,083 members of the goo Research monitor group completed a private internet-based questionnaire. 52.0% of the sample were male, 16.2% in their teens, 18.1% in their twenties, 21.0% in their thirties, 16.7% in their forties, and 28.1% aged fifty or older.

Compared with last month’s survey, viewing rates are up 2.5% percentage points. If we subtract the 11 people who don’t have televisions, digital (excluding one seg or digital satellite and cable, etc) is now past 50% of viewers.

In Q2, the restrictions discussed are called Dubbing 10, a system that allows up to 10 copies to be made from one recording, but the copies themselves may not be recopied. All broadcasts have such a restriction by default.

For Q3, here is some background on the B-CAS Card issue.
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Picture quality key reason for digital TV satisfaction

Do you know that analogue broadcasts end on 2011/7/24? graph of japanese statisticsEven on my quite old analogue tube television, digital looks very, very nice, and this is the main reason for nine in ten being completely satisfied with terrestrial digital television broadcasting in Japan, according to this survey on the topic, goo Research’s third regular look at digital TV, and reported on by japan.internet.com.

Demographics

Between the 31st of October and the 4th of November 2008 1,044 members of the goo Research online monitor group successfully completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.6% in their thirties, 16.1% in their forties, and 27.7% aged fifty or older.

I remember when I bought my television they were showing full digital-ready televisions alongside (with a decent markup at that time) at Yodobashi Camera and the picture quality between the two was incomparable. However, I noticed that the sample DVD they were playing on the set we eventually bought was a DVD encoded at a quite low bit rate, and I wouldn’t have put it past them to have been deliberately tampering with the signal to add a little noise.

Conversely, I’ve noticed on large-screen full digital LCDs and plasmas any flaws in the source material are crystal clear and… I feel I sound like an old fogey declaring that vinyl beats CD!

Do you know when your country's analogue gets switched off?

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