世論 What Japan Thinks

japan.internet.com recently reported on a survey conducted by goo Research into digital camera storage issues.

Demographics

1,080 members of goo Research’s online monitor group successfully completed a private internet-based survey between the 20th and 21st of April 2007. 51.9% of the sample was male, 17.1% in their teens, 19.8% in their twenties, 17.8% in their thirties, 17.6% in their forties, 17.0% in their fifties, and 10.6% aged sixty or older.

My current photo store comes to around 10 gigabytes, with most of it backed up to CD. I was suprised by the large number of people using external hard disks, but with prices dropping I suppose it makes for rapid and flexible backup when compared to CDs or DVDs.
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Last month goo Ranking published three surveys regarding digital cameras; what would you first shoot with a new digital camera, what is the most important point when selecting a digital camera, and finally what colour would you want the digital camera body to be.

As always, these rankings should be taken with a pinch of salt due to the lack of demographics and the open nature of the poll. Remember that the score listed is the percentage of votes for each choice relative to the top choice.
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japan.internet.com and goo Research recently performed a survey to see what brands sprung to mind when various products were mentioned. They questioned 1,084 people from goo’s pool of monitors, 42.53% male, 57.47% female, with 66.14% aged from 10 (well, it’s actually from 15, as that’s the minimum age for joining the goo Research monitor group) to 39, and 33.86% aged from 40 to 69.

As a slight digression, the original story did have these percentages to two decimal places, which seems an unnecessarily high degree of accuracy. Since the sample size is 1,084 people, one person equates to just over 0.09% of the sample, therefore quoting the percentages to two decimal places implies more accuracy than is possible from the sample size.

As a second slight digression, I’ve been a bit disappointed by goo Research recently – their main research results index now mostly points to japan.internet.com stories which only report a handful of the highlights from their survey, rather than the full gory details. Perhaps for you as a reader the short sharp story is easier to digest, but for me, often the juicer statistics are glossed over.

Note that this questionnaire is related to brand awareness, not actual sales figures, which often differ quite greatly from the numbers presented below; Matsushita/Viera is number one in terms of sales of flat screen TVs in Japan, USA and Europe, for instance.
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