世論 What Japan Thinks

As a sort-of follow-up to one of my more popular recent translations, the emoticons of Japan, let’s have a look at the results of a recent opinion poll reported by japan.internet.com. In the middle of October Cross Marketing Inc interviewed 300 mobile phone mail-using members of its internet monitor pool regarding their use of features like デコメール, deco-mail, available on most of the newer mobile phones that allows the user to send an HTML message with a border or similar template, in-line graphics, selected font colours and sizes, and other decorative features. The demographics of the sample were the usual Cross Marketing equal divisions - half and half male and female, and 20.0% in each of the five age groups from teens to fifties.

Just for the record, KDDI (au and TU-KA) call it デコレーションメール, decoration mail, and SoftBank Mobile’s feature is named アレンジメール, arrange mail. Note that the HTML mail is viewable not just on the models that support its creation, but also on most phones with a built-in browser and even on PCs. Also note that since most people get charged by the packet, there is a considerable expense for both the sender and the receiver.

I’ve not used the feature, so I can’t comment on how good or otherwise it is, but my new phone that I pick up tomorrow does support it, so I’ll have to give it a go.
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