Contextual blog advertisements least popular kind in Japan

Have you ever clicked contextual advertisements to the top, right, etc of search results? graph of japanese statisticsHere is the latest set of results from goo Research’s regular monthly survey into internet advertising, their sixth in the series, reported on by japan.internet.com.

Demographics

Between the 25th and 28th of May 2009 1,089 members of the goo Research monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.1% in their forties, and 27.9% aged fifty or older.

I was disappointed to see (but not surprised looking at my revenue!) that links such as me urging you to buy crappy keitai straps from Japan don’t seem to find much favour with Japanese, but email newsletters being even further down the pecking order seemed a surprise, and I’m not really sure why contextual ads come dead last.
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