Coffee habits of the Japanese

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Throughout the year, which do you drink more of? graph of japanese statistics

@nifty recently released a survey looking into coffee.

I most often drink convenience store coffee; it’s cheap and fresh and quite, quite drinkable, and with convenience stores near to the office, I quite often take a cup with me to work.

I’m quite surprised, however, in Q4 to see that Starbucks over-roasted drip coffee gets chosen as the favourite drink from there. I find it often quite undrinkable, but having said that, I was as Starbucks this morning (at last year’s Medicine Nobel winner’s hospital, Kitasato) and I have to admit that today’s blend was quite drinkable.

Here’s an old-school coffee shop that still survives despite Starbucks and friends:

Roman Coffee Shop, Matsue, Japan
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What happens in Japanese coffee shops

goo Ranking recently published a survey on what kinds of things happen at the adjacent coffee shop table.

Demographics

goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 27th and 30th of October 2015 500 members aged between 20 and 39, 50:50 male and female, of their monitor group completed a private internet-based questionnaire.

My typical thing (perhaps it doesn’t bother the Japanese enough to make the list) is ending up sitting beside at best a slurper, at worst (and this happened most recently last Friday) a post-snack tooth sucker; both are enough to make me want to change seats. I see insurance salespeople quite regularly, and the occassional dodgy MLM hard sell going on, but I’ve never had the religious cult stuff, although I do hear from other foreigners that at coffee shops near universities in particular, there is a lot of attempted recruiting going on.

Here’s a picture for No.1 from behind a laptop in a coffee shop; it’s a Mac, so the smug mug is a given…

Coffeeshop Office in Japan
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Coffee drinking habits

What day do you drink the most coffee? graph of japanese statisticsAn interesting survey from Media Interactive iResearch took a look at coffee drinking habits.

Demographics

Between the 24th and 25th of August 2010 500 members of the iResearch monitor group in their twenties, thirties or forties and who drunk at least one coffee per week completed a private internet-based questionnaire. No further demographic breakdown was given.

I drink probably just under the one cup per week threshold. Coffee caffeine affects me much more than chocolate or tea, so I don’t as a rule drink it, limiting it to when eating out or sometimes when popping into cafes. My biggest exception is Mr Donuts, as they have unlimited refills for their hot coffees, so when I go I always make sure to have at least three cups, and damn the shakes!
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Starbucks – Japan’s highest-rated coffee chain

Including price, flavour, etc, how do you rate Starbucks? graph of japanese statisticsAlthough I feel Starbucks’ drinks resemble coffee in the same way that happoshu resembles beer (but without the low price tag), plenty of people love them, as this recent survey from iShare into star ratings for coffee chains shows.

Demographics

Between the 19th and 22nd of December 2008 441 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 53.5% of the sample were male, 14.1% in their twenties, 44.4% in their thirties, 31.1% in their forties, and 10.4% in their teens or aged fifty or older.

Having said that I dislike Starbucks, I saw a poster outside one of their shops to say they now have seasonal tea lattes which did look nice, but not nice enough to tempt me inside.

My favourite chain is Kobe-based (although I did find one near Tokyo Tower once) and called UCC (Ueshima Coffee Company), with their green tea latte being a particularly fine drink.
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Coffee’s role in everyday Japanese life

Ahh, coffee! I really love a good cup of coffee, but if I drink more than one cup a day the caffeine affects my sleep patterns. I can get away with many cups of tea, though; it’s just coffee’s (and dark chocolate’s, and gyokuro green tea’s) caffeine that does me in. Anyway, MyVoice took a look at the role of coffee in everyday life to see what the average Japanese thinks.

Demographics

Over the first five days of August 2007 12,126 members of the MyVoice online community successfully completed an online survey. 54% of the sample was female, 2% in their teens, 17% in their twenties, 39% in their thirties, 28% in their forties, and 14% in their fifties.

I’ve looked at coffee consumption before, but hopefully this survey sheds some new light on the subject. Note that Q1 describes the most often drunk type, so perhaps those who drink canned coffee on the way to work, for instance, also down instant or filter coffee at the office, thus resulting in the poor showing for canned coffee in the results?

There’s a new advertisement out for Wonda Morning Shot canned coffee out now, so I tried my hand at uploading it to YouTube, so hopefully this works for you all. It features the famous director Akira Kurosawa, mounted samurai hordes, and a rush-hour train.

http://www.youtube.com/watch?v=49No_dO9i-4

Go here if you are having YouTube problems to see the original – it’s my first go at uploading anything to YouTube.
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Almost half of Japanese men start their workday with a canned coffee

How often do you buy canned coffee? graph of japanese opinioninfoPLANT recently looked at the purchase and consumption of canned and other prepared coffee – this excluded take away coffee, I believe. They gathered their self-selecting survey by means on a menu option through the DoCoMo iMode menuing system. Over a week at the start of October 6,480 successfully completed the survey, with 65.7% of the respondents being female.

News of a new, heavily promoted can brand entitled Deepresso is doing the rounds of the blogs right now, but I personally prefer a hot and steamy Sixty-Nine in the mornings to get me going.

A bit of coffee trivia – apparently “morning service”, a discounted breakfast most coffee shops do consisting of a hot drink, perhaps toast, boiled egg, three lettuce leaves or a hot dog, was initially introduced in the ’50s or ’60s by a restaurant in Namba, Osaka, where it consisted of a cup of coffee and two cigarettes. Nowadays, although they no longer offer the cancer sticks along with the drink, the fug in the average joint allows one to secondhandedly inhale.

Talking of cancer, if you’re a non-smoker, may I suggest that you avoid Roots brand coffee, as that is made by Japan Tobacco.
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Starbucks rules in Japan too

How often do you visit a self-service coffee shop? graph of japanese opinionMyVoice carried out a survey of its community at the start of this month to see what they thought about self-service (counter service only) coffee shops. 16,311 people, 46% male, completed their internet questionnaire. 3% were teenagers, 24% in their twenties, 37% in their thirties, 24% in their forties, and 12% fifty years old or over.

Japan is apparently the only country in the world (sorry, I can’t find a definite statement of the statistics) where the Coca-Cola Company make more money (or sell more by volume, or something) with a drink other than their signature fizzy brown bevarage, namely their line of Georgia canned coffee, which are, on the whole, either over-sugary, over-milky (a friend got kidney stones from drinking six or eight cans a day and hardly any other liquids, bar beer) or over-bitter for my taste.

Also note that in Japan there is little tradition of carrying out a cup of coffee from a shop. Even around Starbucks, almost no-one will drink their coffee anywhere bar the shop; I personally can only recall one time seeing a Japanese person carrying a coffee cup onto a train, for instance.

Finally, most coffee shops are still smoking. Starbucks is non-smoking throughout (except for seating outside, if available), but other chains often have perhaps only have a quarter or less reserved for non-smokers, and little effective segregation. However, note the last question, about why people like their particular favourite chain – only 9.5% choose smoking segregation (all non-smoking was not an option) as a plus, at most just a fifth of the Starbucks fans, versus 9% who choose that smoking is allowed, which is again just about a fifth of those with a favourite other than Starbucks.

I seem to have written far too much about Starbucks already! I’m much more a tea and table service man myself.
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