I left the UK just as alcopops, fizzy drink-like youth-targeted cheap and relatively high in alcohol drinks started to become a serious problem due to their appeal to under-age drinkers. In Japan there is chuhai, and this is what MyVoice looked at in their sixth canned chuhai survey.
Over the first five days in September 2008 15,054 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 15% in their twetnies, 36% in their thirties, 29% in their forties, and 20% in their fifties.
According to the dictionary, chuhai is an abbreviation of shochu highball, Japanese spirits with tonic water, although the canned form often bears little resemblence to its humble origin. Alcohol content varies from 4% to 7%, and due to low tax rates one can of supermarket own-brand costs 88 yen (84 US cents or 45 UK pennies) for 330 millitres, close to half the price of branded beer, or about a third less than happoshu, and even cheaper when you consider the price per unit of alcohol.
By the way, yes, Suntory Calorie. actually does have a full stop after Calorie, it’s not a misprint!
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