Japan’s favourite characters

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Today let’s have a ranking from Macromill Research for a change, a look at Japan’s favourite characters.

My favourite is number 10, followed by number 8 then 5, I suppose. Number 3 would be much higher-ranked if it wasn’t for the fact that in Japan it is only the Disneyfied version that does the rounds.

Let’s do this ranking graphically and in reverse order:
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Mothers and their children and the internet

I worry what children are looking at, doing on the internet graph of japanese statisticsjapan.internet.com recently reported on a survey by Video Research Ltd. into characters and the child market. More detailed information was also obtained from Video Research’s own press release.

Demographics

Between the 3rd and 9th of December 2012 617 female members of the Video Research monitor group who lived with a child aged between 3 and 12 years old, and who lived within a 30 km radius of Tokyo station.

It’s an interesting set of results, and I wonder how the one in three or so children (in this sample of internet-using parents) who view or download music and video will approach copyright when they grow up? Will media be something to be valued or just another basic human need that they expect to have on tap all the time? How will they consume television? Will they even consume television?
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Almost half the Japanese feel they are never too old for Hello Kitty and friends

Should you grow out of character items? graph of japanese opinionjapan.internet.com reported on a survey conducted by Cross Marketing Inc into the subject of characters, here meaning mainly celebrity or cartoon character items, of the sort you see dangling off every other phone, it seems.

Demographics

Over the 14th and 15 of March 300 internet users responded to their survey. The group was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

I don’t think I’d go as far as downloading audio samples from cartoons or movies, but I must admit to liking some of the SAN-X stuff, especially Monokuro-boo, and would love to find some low-cost deco-mail clip art – the only site I found was 300 yen per month. For the time being, however, I make do with copying all the Lisa and Gaspard icons from my wife’s mobile! As I think I’ve mentioned before, Frente Spiral’s web site has a lot of nice free Pinky-Monkey wallpaper and icons for your mobile.
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