Japanese children and cellphones

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Tamagochi mobile phone from WillcomA subject that pops up every so often is the matter of children and cellphone usage, this time conducted by MyVoice.

Demographics

Over the first five days of November 2008 14,671 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 15% in their twenties, 34% in their thirties, 30% in their forties, and 19% aged fifty or older.

Pictured here is Willcom’s child cellphone from Bandai, the papipo!, with a Tamagochi theme to it. Perhaps it’s just me, but it does look awfully like a toilet seat when folded closed…

In Q3 it’s interesting that in child cellphones, docomo loses out to both au and SoftBank compared to the percentages for adult phone ownership.
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