DVD and other media rental in Japan
Having wondered out loud in an entry a couple of days ago whether people fill their iPods from rental CDs, perhaps this survey from MyVoice into CD, DVD, book, comic, etc rental gives the answer.
Demographics
Over the first five days of April 2009 15,426 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 15% in their twenties, 35% in their thirties, 29% in their forties, and 19% aged fifty or older.
Note than in the survey DVD would include Blu-Ray, I believe.
It’s interesting that over one in five has tried an online rental-by-mail system, and I also find it perhaps curious that none of the five named services have an obvious English-language (or other foreign languages) page – they stock a lot of English-language movies and there’s a reasonable number of us in far-flung corners of Japan who may be potential customers.
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