世論 What Japan Thinks

Mobile Marketing Data Laboratories recently conducted a pair of parallel surveys into smartphone map app usage and smartphone schedule app usage.

Demographics

Both surveys were conducted between the 18th and 21st of December 2013. The map survey had 556 respondents, and the schedule one 560. All the respondents were pre-screened as smartphone users, and for the map survey 232 people, or 41.7% were iPhone users, and the remaining 324 people (58.3%) were Android users. No further demographic information was provided.

I don’t use maps on my private phone, and my wife serves as my calendar! She has both a smartphone and a standard feature phone, but she manages her schedule on the feature phone only, mainly because the battery life is better and it can do things like switch itself on when alarms ring.
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The world is going digital, from digital television to digital audio, but what about one of the last hangovers from the analogue world, the humble calendar? With the end of the year approaching, will the desktop calendar move from on top of the PC to into the PC? To find out what’s happening in Japan, japan.internet.com reported on a survey conducted by JR Tokai Express Research Inc into this very topic of calendars.

Demographics

On the 30th of November 2007 334 members of JR Tokai Express Research’s online monitor group employed in either the public or private sector successfully completed a private internet-based questionnaire. 81.3% of the sample was male, 10.0% in their twenties, 39.0% in their thirties, 35.3% in their forties, 12.4% in their fifties, and 3.3% in their sixties.

In my previous team we used to get a handful of free desktop calendars from a translator dispatch company, but now I suspect that with my employer’s heavy emphasis on compliance issues, these are treated as potential bribes or another method of receiving favourable treatment thus we are forbidden from accepting them.

On my home PC I occasionally download (and wifey does so often) wallpaper with a one- or two-month calendar featuring either Pinky or cute Neko no Kimochi cover models, although if you’re not a member you need to do a short survey before you get to the download page, I’m afraid, and the free samples for non-subscribers don’t have dates on them.

In January I translated an identical set of questions.
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japan.internet.com recently published the results of a poll conducted by JR Tokai Express Research into the use of calendars, both computer desktop-based and paper ones. They interviewed 330 people employed in both the public and private sectors from their monitor panel in the middle of December, with 77.0% of the sample being male, 16.4% in their twenties, 49.1% in their thirties, 28.8% in their forties, 5.2% in their fifties, and 0.6% in their sixties.

I’m a big paper and pencil person myself, although I do occasionally download some calendar wallpaper for both my computer and my mobile phone from Frente Spiral.
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