Business book titles that tempt Japanese to read further

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goo Ranking chose a bunch of business book titles and presented them to their monitor group to choose the titles that made people want to learn about the contents.

Note that all the title translations are my original work, but there might be official English titles for some of them.

Number three sounds most curious, but I’ve not travelled in the Green Car enough (ie, never) to make any judgement as to where it is true or not. I can quite understand number one, but some of the ones like “Being good at cosplay equals being good at work!” just sound a bit too forced to be worth picking up.

Number 6 says successful people don’t drink can coffee, but here’s proof that a world executive boss has can coffee:

Boss coffee in green
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Groupware and schedule management

japan.internet.com, in conjuction with JR Tokai Express Research, looked at how businesspeople manage their schedules. They interviewed 332 people employed by private enterprises by means of a private internet-based questionnaire. 82.8% of the sample were male, 12.3% were in their twenties, 36.1% in their thirties, 34.0% in their forties, 15.7% in their fifties, and 1.8% in their sixties.
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2005 was the year of the mergers

In December, DIMSDRIVE Research interviewed 5,000 people, 2,457 male, from their internet monitor group about their views on the top e-business news stories of 2005. The age demographics were 1.4% in their teens, 15.6% in their twenties, 34.3% in their thirties, 28.7% in their forties, 13.3% in their fifties, and 6.7% aged sixty or over.

I find it interesting that the women rated IT firms buying baseball teams more highly than the men, as baseball does tend to have a more male image. I personally would have rated spyware and phishing more highly, but I don’t the the subject has got as much coverage in the Japanese press as it gets in the west.

I don’t think I need a crystal ball to predict what the biggest story of 2006 will be.
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