世論 What Japan Thinks

This is one of these surveys that might be interesting to see in its entirity, as the taster provided by japan.internet.com of a survey by Marsh Inc into web site viewing habits provided information that without context is difficult to interpret.

Demographics

Between the 2nd and 8th of May 2009 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 0.7% were in their teens, 19.3% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

My wife has about three million bookmarks which make the lethargic at the best of times Internet Explorer really crawl whenever she opens up a new window. I keep my bookmarks reasonably-well categorised into folders, but then again there’s only about a dozen or so sites I regularly visit via bookmarks.
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This is a recent survey reported on by japan.internet.com and performed by JR Tokai Express Research Inc on the topic of internet site viewing habits.

Demographics

On the 4th of February 2008 334 members of the JR Tokai Express Research online monitor group employed in the private or public sector completed a private internet-based questionnaire. 83.2% of the sample was male, 9.9% in their twenties, 39.5% in their thirties, 38.0% in their forties, 10.8% in their fifties, and 1.8% in their sixties.

That’s quite interesting, if not amazing, that three in ten spend most of their time on portals, with of course Yahoo! getting the lion’s share of that. Conversely, over half check five or less sites regularly. For myself, I’d say I spend most time at news sites, and if I count just Google Reader for all my RSS feeds, there’s less than 10 that I regularly check.
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japan.internet.com recently reported on JR Tokai Express Research’s survey into bookmarking habits. Towards the end of July they interviewed 331 internet users from their monitor group: 67.4% were male, 13.6% in their twenties, 35.3% in their thirties, 35.0% in their forties, 12.1% in their fifties, and 3.9% in their sixties.

This is an interesting set of questions, although I would have also liked to have seen Q1 as a multiple answer question. For Q3, I’d like to say I use an RSS reader, but only low-traffic sites (up to four or five new items per day) get into my reader; any more and I feel I would rather just use my bookmarks so I can scan headlines faster and easier. Incidentally, just less than half of the Japanese survey sites I regularly scan offer an RSS feed for their updates, which is a bit of a pain.
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