世論 What Japan Thinks

I haven’t looked at Bluetooth for a while, but still, according to this survey from Marsh Inc, reported on by japan.internet.com, into Bluetooth, awareness is quite low; despite Japanese mobiles being advanced in many other features, Bluetooth is still a rarity.

Demographics

Between the 26th and 31st of May 2010 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 2.0% in their teens, 18.0% in their twenties, 20.0% in their thirties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

My netbook comes with a Bluetooth LED and had a Bluetooth driver installed, but it doesn’t actually have any Bluetooth hardware…
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I get the distinct impression in the USA and Europe that Bluetooth is a must-have feature for mobile phones, but in Japan a recent survey said only 5% wanted Bluetooth on their next phone, versus 22% after infra-red. This survey reported on by japan.internet.com and conducted by Cross Marketing Inc into Bluetooth confirms this lack of interest in Bluetooth.

Demographics

Over the 6th and 7th of February 2008 300 members of the Cross Marketing monitor pool successfully completed a private internet-based questionnaire. The group was split 50:50 male and female, 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

Only a few selected models of mobile phones come with Bluetooth these days, and I’ve never seen anyone in Japan using these earpiece Bluetooth accessories that I saw quite a few times when I was in the USA. I may have once seen someone with Bluetooth headphones, but that’s about it. It might be an interesting survey to discover why exactly people don’t use them.

Q1SQ2 shows how low usage of Bluetooth really is. Although 22.7% of people said they owned a Bluetooth device, these 68 people owned 95 Bluetooth-capable devices between them, making about 1.4 devices per person. From these 95 devices, 79 were master devices, leaving just 16 accessory-class devices, and just four of them had potential to be used with mobile phones.

Oh, and just in case you are in the 43.7% according to this survey, Bluetooth is a short-range low-power wireless standard most often found in (non-Japanese!) mobile phones.
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