Apple iPhone less interesting than Panasonic, Sharp
We’re now two months into the iPhone era in Japan, so this 39th regular mobile upgrade needs survey from goo Research and reported on by japan.internet.com took a closer look at some of the issues surrounding this device.
Demographics
Between the 18th and 21st of August 2008 1,000 mobile phone-using members of the goo Research online monitor pool completed a private internet-based questionnaire. 51.2% of the sample were female, 2.0% were in their teens, 18.3% in their twenties, 40.8% in their thirties, 24.6% in their forties, and 14.3% aged fifty or older.
Note that for Q1 and Q2, for people with multiple providers or multiple phones, they answered for their main one only.
Apple on 0.3% for this survey is a difficult number to interpret. If you take the aproximate figure of 100 million mobile phones in Japan, this represents about 300,000 users, but figures suggest there has been about 100,000 iPhones sold in Japan. The age group of respondents is biased toward the iPhone demographic, and almost all of them own home computers, so it would suggest a bias, but how much is difficult to predict.
Q4 is a difficult one to interpret. Just over half of those surveyed do not welcome some of the phones; in English being not welcome has negative connotations, but it may be more correct to say that people are just not bothered.
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