By Ken Y-N (
August 29, 2005 at 22:34)
· Filed under Lifestyle, Polls
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Found this survey at BizMarketing regarding portable music players. The fieldwork was carried out over the Internet by members of BizMarketing Survey (must look into that to see if there’s free money for taking surveys!) from April 27th to May 9th of this year, with 4,279 respondents.
Q1: What brand first comes to mind when thinking of portable music
players?
| iPod |
72.6% |
| Walkman |
9.1% |
| Other (or none) |
18.3% |
Q2: What type of portable music player do you use the most?
| MD player |
40.8% |
| CD player |
28.0% |
| iPod series |
13.4% |
| Other hard disk or flash memory player |
17.8% |
Q3: When you bought your portable music player (or when you will buy) what are the (up to) 3 most important things?
| Price |
61.0% |
| Size/weight |
43.2% |
| Design |
31.5% |
| Audio quality |
27.0% |
| Maker/brand |
25.6% |
| Usability |
23.9% |
| Can record lots of of tracks |
15.6% |
| Long playback time |
12.8% |
| Type of recording media |
11.2% |
| Features other than music |
2.7% |
| Others |
2.1% |
Q4: What features of the new Sony Network Walkman NW-HD5 are attractive to you? (Select up to 3)
| Can record lots of of tracks |
51.1% |
| Long playback time |
39.9% |
| Maker/brand |
31.4% |
| Size/weight |
22.0% |
Read more on: bizmarketing,
portable audio
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