世論 What Japan Thinks

Recently iBridge Research Plus conducted a survey, reported on by japan.internet.com, into search engines.

Demographics

On the 5th of February 2010 300 members of the iBridge monitor group completed a private internet-based questionnaire. 51.0% of the sample were female, 18.7% in their twenties, 33.3% in their thirties, 26.3% in their forties, 12.7% in their fifties, and 9.0% in their sixties.

I’d never heard of 百度, Hyakudo before, but a Google (what else!) search informed me that it’s actually read Baidu, the Japanese version of China’s top search engine.
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The headline figure is not really surprising to me, partially because it has taken so long to get a survey out on the new search engine Bing from Microsoft, this one being conducted by iBridge Research Plus and reported on by japan.internet.com.

Demographics

On the 22nd of June 2009 300 members of the iBridge monitor group completed a private internet-based questionnaire. There was no split by the the sexes listed for some reason, but 12.0% of the respondents were in their twenties, 36.0% in their thirties, 37.3% in their forties, 10.3% in their fifties, and 4.7% in their sixties.

I’ve tried Bing a few times, but I suppose I’m just too much of a Google fan to look objectively at it.

As for the name, the first thing I think of is a bing, a mountain of slag from a coal mine. The second is Bing Hitler, who now seems to be doing rather nice for himself as a host on a US late-night chat show.
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