世論 What Japan Thinks

Although a survey last year showed that around 40% fancied an iPhone, now we have the first survey regarding the concrete release date to see if people are prepared to put their money where their mouths are. This survey was conducted by iShare and BlogCh and the topic was actually mobile phone battery changing, but since the iPhone doesn’t have a user-changeable battery pack, they shoehorned an iPhone question in.

Demographics

Over the 5th and 6th of June 2008 402 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 57.5% of the sample was male, 12.2% in their twenties, 43.5% in their thirties, 34.8% in their forties, and 9.5% in their teens or over fifty.

If you’ve read my recent estimate of monthly fees for a SoftBank iPhone you may be put off buying it, I suspect. I’ve had some criticism of my figures, but I wanted to choose 300 free minutes as a realistic figure, as that is just 10 minutes a day with free calls only to other SoftBank owners, and the X Series unlimited packet service at 9,800 yen a month is their Smartphone tariff, and although there is a sliding scale of charges, the upper limit of 52,500 packets per month is just 6.7 megabytes of data, or about 224 kilobytes per day, or just one page of many popular web sites, thus surely everyone will use their full allowance.
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Perhaps I just don’t get enough phone calls and mail, but I’ve never had the experience of having my mobile phone battery run out on me. However, I have recently started regularly recharging my mobile at work as I got as a free gift at a conference a USB cable with multiple adaptors for recharging mobile phones and other devices. To discover what other people do about their mobile batteries, japan.internet.com reported on a survey conducted by Cross Marketing Inc into mobile phone batteries.

Demographics

Over the 30th and 30th of May 2007 300 mobile phone-using members of Cross Marketing Inc’s online monitor group successfully completed an online questionnaire. The sample was exactly 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

Although battery technology is progressing and integrated hardware reduces the power consumption required for many features, as phones sprout more and more features and the manufacturers are pressed by market demands to reduce weight, the battery is often the first component to get slimmed down.

Note that for DoCoMo at least, and perhaps the other makers too, if you have kept the same phone for over two years they will give you a new battery pack free if you ask.

Note also that I reported on a similar survey on mobile phone batteries last year.
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MyVoice recently published a survey looking at the topic of disposable dry-cell batteries. By disposable, I mean the single use type, not rechargeable batteries. The survey covers not just standard cylindrical batteries, but also button-type batteries.

Demographics

Over the first five days of May 2007 MyVoice surveyed 15,010 members of their internet community. 54% were female, 2% in their teens, 18% in their twenties, 39% in their thirties, 27% in their forties, and 14% in their fifties.

I buy standard batteries less than once a year in packs of 20 from a home centre on the whole, although I have occasionally used an electrical superstore too. My brand is almost always Panasonic. Just about the only non-rechargeale battery-powered implements at home that use more than one battery per year are a couple of bug killers and a pair of electric candles.
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japan.internet.com, in conjunction with JR Tokai Express Research, looked at what people did regarding their mobile phone batteries. They interviewed 337 mobile phone users from their internet monitor group by means of a private internet survey. 79.5% of the sample was male, with 14.8% in their twenties, 35.0% in their thirties, 33.8% in their forties, 13.9% in their fifties, and 2.4% in their sixties.
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