Digital terrestrial viewable at home by a narrow minority
With now just over two and half years until the analogue switch-off in Japan, this recent survey from goo Research and reported by japan.internet.com into digital terrestrial television broadcasts (the fourth regular survey) shows usage almost reaching the half-way mark.
Demographics
Between the 5th and 12th of December 2008 1,083 members of the goo Research monitor group completed a private internet-based questionnaire. 52.0% of the sample were male, 16.2% in their teens, 18.1% in their twenties, 21.0% in their thirties, 16.7% in their forties, and 28.1% aged fifty or older.
Compared with last month’s survey, viewing rates are up 2.5% percentage points. If we subtract the 11 people who don’t have televisions, digital (excluding one seg or digital satellite and cable, etc) is now past 50% of viewers.
In Q2, the restrictions discussed are called Dubbing 10, a system that allows up to 10 copies to be made from one recording, but the copies themselves may not be recopied. All broadcasts have such a restriction by default.
For Q3, here is some background on the B-CAS Card issue.
Read the rest of this entry »
Subscribe to feed