Japanese Mac users Think Different too
A recent survey reported on by ITmedia and conducted by ASCII Media Works looked at Mac users, in particular contrasting them with Windows users.
Demographics
In mid-September 2008 278 Mac users and 494 Windows PC users who were memebers of the ASCII General Research monitor group completed a private internet-based questionnaire. The age and sex profiles were not noted, although given the small amount of housewives and given that ASCII is a computer magazine, the respondent pool appears to be mostly male.
There’s so many great figures in this survey – Mac users earn more, are more creative and are more interested in foreign goods, whereas Windows users are more conservative and like the same old same. The most stunning figure, however, was for liked mobile phone manufacturers in Q7; not surprisingly over two in five Mac users were iPhone fans, but a surprisingly-low 5% of Windows users expressed an interest. Following up, Q8 showed that over half as many again Mac users were with SoftBank; remember, SoftBank carry the iPhone, and with similar percentages for other carriers, one must conclude that around one in ten Mac owners have bought iPhones to accompany their phones from other carriers.
Read the rest of this entry »
Subscribe to feed