Fun election, wasn’t it?
Better late than never, the Asahi Shimbun conducted a telephone survey on an unspecified number of people on the 22nd and 23rd regarding attitudes to the general election a month and a half ago, and discovered that most people felt it was a media election.
First, 52% thought the election was interesting, with 39% feeling it wasn’t. Those in their twenties found it especially interesting, with over 60% of that age group expressing that opinion. Perhaps this was due to all the coverage of Horiemon?
53% thought that media coverage of the election had either a great or somewhat of an effect on the outcome. For those who voted for the LDP, 63% felt the media had had an influence on the result. This is perhaps due to the coverage of Koizumi’s female assassins.
Regarding which medium people accesses the most for information, television was first with 51%, newspapers at 40%, and the internet a mere 4%. LDP voters favoured the TV more, at 56%, whereas DPJ supporters preferred newspapers, at 48%. Women also got their information primarily from TV, at 58% versus 34% for newpapers, whereas men were at 44% for TV, 46% for newspapers. For those under 50, TV was the primary media; over 50 and it was newspapers.
As to whether the media concentrated on particular parties or constituencies, 50% held that impression, versus 41% who did not. 60% of DPJ voters held that impression, but I wonder how much of that is to do with being on the losing side? For LDP supporters, only 46% felt bias in the coverage.
Regarding when people decided who to vote for, 68% decided over a week before the election, 23% decided with less than a week to go, and 8% on the day of the vote itself.
Finally, 50% said they support the current Koizumi cabinet, and 33% do not. This is down from 55% for and 30% against in a snap survey on the 17th and 18th after Koizumi visited the neo-nationalist Yasukuni shrine; perhaps the ramifications of his visit have started to sink in?
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