japan.internet.com recently reported on goo Research’s third look at mobile phone and smartphone upgrade needs, with the report focusing on iPhone 4S-related issues.
Demographics
Between the 3rd and 8th of February 2012 1,000 mobile phone-using members of the goo Research monitor group completed a private internet-based questionnaire. 50.6% of the sample were female, 1.6% in their teens, 12.1% in their twenties, 27.1% in their thirties, 32.5% in their forties, and 26.7% aged fifty or older.
However, as the old saying goes, a woman without an iPhone is like a dog without a bicycle, or something like that:
With the iPod having beaten just about all the opposition (Sony are still fighting strongly), then the iPhone dominating, although it may be slipping right now, and the iPad too doing very well, it seems opportune to ask why people like Apple products. This ranking survey was conducted by goo Ranking.
Demographics
Between the 18th and 20th of October 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 11.2% in their teens, 16.2% in their twenties, 25.7% in their thirties, 25.8% in their forties, 11.5% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
I own no Apple products, but they definitely are idiot-proof (#3) and the unified infrastructure (#5) such that all your music, photos and apps can seamlessy travel between all your devices is really a very strong selling point, and a great way to lock-in customers. I also suspect that if people had really been honest, #20 would be much higher!
This isn’t the first survey to indicate this, but this recent survey from Media Interactive, reported on by japan.internet.com, into Apple’s iPhone backed up statistics on the iPhone being almost as much a second phone as an only phone.
Demographics
Between the 21st and 23rd of June 2010 exactly 1,000 internet users completed an online survey. 51.5% of the sample were male, 0.8% in their teens, 15.2% in their twenties, 30.2% in their thirties, 29.1% in their forties, 17.1% in their fifties, and 7.6% in their sixties.
I must admit to feeling a bit jealous of iPhone and other smartphone users these days, and sadly my summer bonus isn’t enough to cover an upgrade. However, I won’t touch SoftBank, and docomo’s recent annoucement of their removal of SIM Lock from next year will probably delay my upgrade even longer.
Note that the survey was conducted between the 21st and 23rd of June, but the iPhone 4 didn’t go on sale until the day after, 24th June 2010, and that the 2G original iPhone was never released in Japan. Read the rest of this entry »
Macromill Research recently conducted a detailed survey into the opinions of recent iPad purchasers, and found a mostly positive set of reactions.
Demographics
On the 14th and 15th of June 2010 300 iPad users from the Macromill monitor group completed a private internet-based questionnaire. 88.7% of the sample were male, 4.7% in their teens, 25.7% in their twenties, 36.0% in their thirties, 19.7% in their forties, and 14.0% aged fifty or older. 51.3% were married, 55.7% were regular company employees, 12.3% students, and all other occupation types were under 7%. A couple of other significant demographics are in tables D1 and D2 below.
The iPad was released on May 28th in Japan, so most people would have had their iPad for less than three weeks. It would be interesting to see the survey results from the same questions in three months time.
It’s curious that in Q7 that a majority are dissatified with the battery life, whereas a search of Google reports that most people are getting more than the advertised 10 hours out of it. Is it just because it is new and people are doing battery-heavy tasks like playing games, downloading stuff and watching movies, or have people got Nintendo DS Lite-like expectations? Read the rest of this entry »
Anyone bringing out an iPhone or, heaven forfend, an iPad at a gokon dating party would get nothing but ridicule (or a punch in the iGob, if I was feeling generous) from me, but regardless, this survey from goo Ranking and probably sponsored by Apple looked at the top twenty dating party applications for the iPhone
Demographics
Between the 21st and 24th of May 2010 perhaps around 1,100 members of the goo Research online monitor group completed a private internet-based questionnaire. Unfortunately, the link to the demographics is broken, so I cannot give any more information that that right now. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Quite frankly, all these games sound rather naff to me, but then again I’m not in the target audience! Have any of my readers tried out any of the below at a real party? Read the rest of this entry »
With the release of the Apple iPhone 3GS on the 26th of June 2009, goo Research immediately conducted a survey into the iPhone, the results of which have been reported on japan.internet.com.
Demographics
Between the 26th and 29th of June 2009 1,036 members of the goo Research monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.3% in their thirties, 16.3% in their forties, 15.7% in their fifties, and 12.0% aged sixty or older.
There was an interesting story recently on Asiajin (and other places) about how the iPhone 3GS popped up into first place in the sales rankings on release. Although there was discussion about the validity of the ranking, what was missed out was the Blackberry Bold being in 6th place, an extremely dubious positioning in my view. Looking further at the list of companies they survey for the sales figures, they do not survey the official carrier’s own shops, which in my view makes the data extremely inaccurate.
Looking at the charms of the iPhone, the big, big surprise for me is that the browser comes so low! If I were to get one, that would be the one function I would be purchasing it for. Read the rest of this entry »
I’m still looking for a survey on the hottest topic these days, the disease formally known as swine ‘flu, but with no luck yet, so instead you’ll have to make do with a look at an update on last year’s pandemic of mass hysteria in this survey from iShare on the Apple iPhone’s image in Japan.
Demographics
Between the 13th and 16th of April 2009 342 members of the CLUB BBQ free email forwarding service who had a mobile phone for personal use completed a private internet-based questionnaire. 55.3% of the sample were male, 36.8% in their twenties, 29.2% in their thirties, and 33.9% in their forties.
In Q2 it is interesting that nearly all of the series mentioned are RPGs, but given the lack of an external keypad, I’m not really too sure how well they would play. As I suspected, if you have a jailbroken phone, the MAME emulator can be downloaded to give access to the older titles, and the touchpanel controls look nice. Read the rest of this entry »
emoji, literaly “picture characters”, are the small graphical icons that fill (or litter, depending on your point of view!) many Japanese mobile phone email messages, but within Japan the three main mobile phone service providers have all got different encoding representations for them and support different sets of emoji, meaning that although they all perform encoding translation when exchanging emails, it can be a bit hit-or-miss as to whether or not the message gets through. Next, add into the mix the iPhone with support for at least four different kinds of mail (SMS, SoftBank’s own iPhone-specific mailbox, webmail, and third-party POP3-based mailboxes), and even within the one device a lot of trickery needs to take place to make the experience consistent for the user.
Google have recently been ramping up their advertising of Gmail in Japan as they currently languish with the also-rans in the popularity stakes. One aspect of their advertising has been to highlight their support of emoji, but the lack of a standard encoding method makes everything a bit more complicated than it need be.
Thus, engineers from Google and Apple have got together to try to propose an encoding for these emoji (they have identified 674 of them!) that can be added to the official standard ISO/IEC 10646, as can be seen in this document, Proposal for Encoding Emoji Symbols. The proposal uses a few of my translations as reference documents, which is nice.
A recent survey reported on by ITmedia and conducted by ASCII Media Works looked at Mac users, in particular contrasting them with Windows users.
Demographics
In mid-September 2008 278 Mac users and 494 Windows PC users who were memebers of the ASCII General Research monitor group completed a private internet-based questionnaire. The age and sex profiles were not noted, although given the small amount of housewives and given that ASCII is a computer magazine, the respondent pool appears to be mostly male.
There’s so many great figures in this survey – Mac users earn more, are more creative and are more interested in foreign goods, whereas Windows users are more conservative and like the same old same. The most stunning figure, however, was for liked mobile phone manufacturers in Q7; not surprisingly over two in five Mac users were iPhone fans, but a surprisingly-low 5% of Windows users expressed an interest. Following up, Q8 showed that over half as many again Mac users were with SoftBank; remember, SoftBank carry the iPhone, and with similar percentages for other carriers, one must conclude that around one in ten Mac owners have bought iPhones to accompany their phones from other carriers. Read the rest of this entry »
Admittedly the headline sounds awfully like a one-sided contest, especially considering that the MacBook Air is being heavily advertised on Japanese television, as this recent survey reported by japan.internet.com and conducted by Cross Marketing Inc on mobile devices demonstrates.
Demographics
Over the 30th and 31st of January 2008 300 members of the Cross Marketing online monitor group successfully completed a private internet-based questionnaire. The sample was 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties,
As a cross-reference, just after the launch of Apple’s iPod touch over 70% were aware of it, and just after the USA launch of Apple’s iPhone nearly 85% were aware of it.
The MacBook Air is eye-catchingly slim, of course, but some of the reviews I have seen suggest there has had to be some comprimises made to the performance to get everything into the case. On the other hand, the Eee PC just does what it says on the tin without too much drama, and it might even be the sort of device I would buy myself. Read the rest of this entry »
japan.internet.com recently reported on goo Research’s third look at mobile phone and smartphone upgrade needs, with the report focusing on iPhone 4S-related issues.
This isn’t the first survey to indicate this, but this recent survey from Media Interactive, reported on by japan.internet.com, into 
Macromill Research recently conducted a detailed survey into the opinions of recent 
With the release of the Apple iPhone 3GS on the 26th of June 2009, goo Research immediately conducted a survey into the 
I’m still looking for a survey on the hottest topic these days, the disease formally known as swine ‘flu, but with no luck yet, so instead you’ll have to make do with a look at an update on last year’s pandemic of mass hysteria in this survey from iShare on the 
A recent survey reported on by ITmedia and conducted by ASCII Media Works looked at 
Admittedly the headline sounds awfully like a one-sided contest, especially considering that the MacBook Air is being heavily advertised on Japanese television, as this recent survey reported by japan.internet.com and conducted by Cross Marketing Inc on 
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