世論 What Japan Thinks

I don’t really understand the motivation behind it, but in Japan there is often advertisements for various companies offering (usually) dried green leafy vegetable juice, or aojiru (literally “green juice”). Dr.Ci:Labo are now getting in on the act, so they recently conducted a survey into aojiru in order to promote their new product.

Demographics

Over the 24th and 25th of June 2013 360 women between the ages of 20 and 69 completed an internet survey. Further demographic background, information on how the sample was gathered, etc was not given.

Here’s someone being fed a rather large helping of aojiru powder…

I’ve never drunk aojiru myself, but I too have the image of it being pretty disgusting and probably not as healthy as it is touted to be, although I suppose if you live a very irregular lifestyle it is a relatively easy way to try to redress one’s vitamin balance and whatever.

Since Dr.Ci:Labo have published this survey, I suppose I’d better mention that their aojiro contains organic wheat shoots, domestically-grown mugwort, pesticide-free moroheiya, organic mulberry leaves and organic Angelica keiskei (parsley family), plus some lactic acid for good measure. Yum!
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