世論 What Japan Thinks

With the electronic book market beginning to heat up in Japan, this recent survey from goo Research, reported on by japan.internet.com, into electronic books and electronic book sellers found that the recent announcements from Sharp and Sony were fresh in many people’s minds.

Demographics

Between the 15th and 19th of December 2010 1,079 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.5% in their teens, 18.0% in their twenties, 21.6% in their thirties, 16.3% in their forties, 15.6% in their fifties, and 12.0% aged sixty or older.

I’ve never heard of the Kobo, although it seems to be Canadian rather than the seemingly Japanese name it has.

Furthermore, I of course knew about Amazon selling e-books, but I’d never heard of the rest.

Everything I hear about the Kindle sounds good, and if I did slightly more travelling (or slightly less blogging!) I’d buy one. If the Japanese ones have managed to get a lot of publishers on board, and if the price of individual volumes is cheaper than the paper versions, I’d be inclined to get one for the wife, just so we could tidy up a lot of the clutter of books!
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A recent survey from Marsh Inc, reported on by japan.internet.com, into online shopping found that Rakuten was the top online shop, used by over two-thirds of the online shoppers in this survey.

Demographics

Between the 3rd and 5th of March 2010 300 members of the Marsh monitor group completed a private internet-based questionnaire. 50.0% of the sample were female, 1.3% in their teens, 18.7% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

I know I’ve previously slagged off Rakuten as a bunch of spammers and toolbar pushers, but they do actually have good shops there, and at least it’s just my wife who has to deal with the spam! Our latest purchase was a lucky bag of organic vegetables for 777 yen delivered straight to the door. That’s about half the price that it might have been at a supermarket.
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