世論 What Japan Thinks

goo Research recently conducted their thirteenth regular survey into internet advertising, with japan.internet.com reporting on the results.

h3>Demographics
Between the 19th and 22nd of November 2010 1,036 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.8% in their teens, 18.1% in their twenties, 21.5% in their thirties, 15.9% in their forties, and 27.6% aged fifty or older.

To try to catch the third of you who click on contextual affiliate adverts, I’ll mention that if you are running under Windows AdMuncher by Murray Hurps is an excellent blocker for 99% of all advertisements and works with any browser. It’s not free, but it’s great value and might even pay for itself if you surf using a 3G connection. It’s blocked about 200 adverts a day on my netbook, and makes for a much more pleasant experience as valuable screen space isn’t consumed by huge adverts. Once again, buy AdMuncher by Murray Hurps through this link and help out What Japan Thinks!
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And they’re also invisible to many of you lot, judging by my data! I mention this as today’s survey is from goo Research, reported on by japan.internet.com, into internet advertisements, with this report focusing on the contextual kind.

Demographics

Between the 17th and 20th of August 2010 1,074 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 17.2% in their teens, 18.0% in their twenties, 21.4% in their thirties, 16.5% in their forties, and 26.9% aged fifty or older.

I personally think that most the people who say they haven’t see any contextual adverts in blogs on rews stories are mistaken – many popular news sites run adverts not just in the sidebars, but also have blocks right in the middle of stories, and I feel confident in saying that far less than 30% of the sample are running ad blockers.
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This latest survey into internet advertising, from goo Research and reported on by japan.internet.com, their 10th regular survey on the topic, didn’t ask (or didn’t report) the one question I want to hear the results to, whether or not people run ad blocking software.

Demographics

Over the 16th and 17th of March 2010 1,062 members of the goo monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.3% in their teens, 18.3% in their twenties, 21.8% in their thirties, 16.4% in their forties, and 27.2% aged fifty or older.

My wife runs the Rakuten toolbar, which gives you one Rakuten search point (I’m not sure exactly how they work) when you use the toolbar to search, but the result page that comes out has almost the whole first screen full of text adverts, often for sites that appear in the natural results the next screen down. It all seems a bit of con to me, and I should really tweak Ad Muncher so it hides them all!
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Looking at the date of this survey, I don’t know why it suddenly popped up in my news feeds this week, but since I seem to have missed it the first time around, I’ll present it regardless. The survey was iShare taking a look at television advertisements that make one hungry and want to buy the food item.

Demographics

Between the 10th and 16th of February 2009 475 members of the CLUB BBQ free email forwarding service who had a mobile phone completed a private internet-based questionnaire. 55.2% of the sample were male, 10.9% in their twenties, 48.0% in their thirties, 32.8% in their forties, and 8.2% in their teens or fifty or older.

Note that the questions were not about a specific company’s product, but about any for the given category – I just selected a representative advertisement to illustrate the story.
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Here is the latest set of results from goo Research’s regular monthly survey into internet advertising, their sixth in the series, reported on by japan.internet.com.

Demographics

Between the 25th and 28th of May 2009 1,089 members of the goo Research monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.1% in their forties, and 27.9% aged fifty or older.

I was disappointed to see (but not surprised looking at my revenue!) that links such as me urging you to buy crappy keitai straps from Japan don’t seem to find much favour with Japanese, but email newsletters being even further down the pecking order seemed a surprise, and I’m not really sure why contextual ads come dead last.
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One very useful number came out of this recent survey from goo Research and reported on by japan.internet.com into internet advertising, their fifth regular survey on this subject, how often advertisements in search results catch people’s eyes. You may use the third regular survey as a cross-reference.

Demographics

Between the 20th and 23rd of April 2009 1,071 members of the goo Research monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.1% in their teens, 18.3% in their twenties, 21.6% in their thirties, 16.3% in their forties, and 27.7% aged fifty or older.

I think Q1SQ2 is a bit of a confusing result – only 14.8% of adverisement clickers have purchased items, but not all advertisements are selling things, and even advertisements that are are often not directly selling.

I never see search ads, and it’s blocked over 400,000 advertisements in the nine months I’ve had it.
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Looking at my recent statistics, everyone seems pretty much ad-blind on WJT, so looking at this recent survey from goo Research and reported on by japan.internet.com into internet advertising, their third regular survey on this subject, it looks like I need to get more goo monitors visiting my site!

Demographics

Between the 2nd and 5th of February 2009 1,092 members of the goo Research monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.4% in their thirties, 15.9% in their forties, and 28.0% aged fifty or older.

I think one can infer that the 15.3% in Q1SQ1 who find advertisements useful includes most if not all of the 14.3% in Q1SQ2 who purchased items as the result of a click. Although one in seven have made a purchase through a search click, there is no information to the total number of clicks to total number of purchases. In addition, not all clicks are through to purchases; indeed I’ve just blocked one advertiser who is promoting their site that contains nothing but stolen content (in fact, twice-stolen, most likely), which I thought was against the Google AdWords rules.
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With Japanese mobile cameras capable of scanning QR codes and doing OCR of text, and with television and print advertisements frequently featuring search keywords, and even RFID-enabled advertising terminals, it’s a refreshing change to see the pictured decidedly low-tech advertisement.

The katakana script text reads “Daburyu Daburyu Daburyu Dotto Obamasen Dotto Comu”, or in plain English www.obamasen.com, an advertisement for the Obama railway line running alongside the Japan Sea on the northern shores of Hyogo prefecture, not some cryptic message of support for Sen. Obama, the US presidential candidate!