世論 What Japan Thinks

It’s now about a year since acTVila launched, a facility for using your television as a media centre, allowing download of movies (and other contents) on demand for both free and pay contents. This recent survey from Marsh Inc and reported on by japan.internet.com looked at this subject of acTVila.

Demographics

Between the 12th and 15th of February 2009 300 members of the Marsh monitor group completed a private internet-based questionnaire. 50.0% of the sample were female, 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 14.l7% in their fifties, and 5.3% aged sixty or older.

I’m very surprised to see that a quarter of all digital television watchers have plugged their television into the internet. Although my HDD player is network ready, I’ve never had the urge to plug it in as I don’t really see what the point is. It would enable me to program it remotely from a mobile phone, but I’ve never been in the situation where I thought this might be useful.

On the other hand, I have got a bunch of ideas about what features might encourage more people to plug in which I plan to talk about at work next Monday, so I’d better not say anything here as my employer will no doubt want to bury them in the patent process.

Oh, and sorry for the delay in posting, but I’m in Athens on a business trip, and I couldn’t get my internet to work in the airport lounges along the way!
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One of the big new things for television in Japan these days is AcTVila, basically a portal site for internet-connected televisions. A recent survey reported on by japan.internet.com and conducted by March Inc into usage of AcTVila investigated awareness of the technology.

Demographics

Between the 6th and 10th of March 2008 300 members of the Marsh online monitor panel completed a private internet-based questionnaire. The sample was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 13.3% in their fifties, and 6.7% aged sixty or older.

I’ve not played with the service myself, and I’m still on an analogue television, so I’m a bit in the dark about the whole affair! I’ve not even seen advertisements for the service, or television manufacturers promoting support for it in their advertising, so I’m not sure where the awareness is coming from.
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