世論 What Japan Thinks

One of the big new things for television in Japan these days is AcTVila, basically a portal site for internet-connected televisions. A recent survey reported on by japan.internet.com and conducted by March Inc into usage of AcTVila investigated awareness of the technology.

Demographics

Between the 6th and 10th of March 2008 300 members of the Marsh online monitor panel completed a private internet-based questionnaire. The sample was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 13.3% in their fifties, and 6.7% aged sixty or older.

I’ve not played with the service myself, and I’m still on an analogue television, so I’m a bit in the dark about the whole affair! I’ve not even seen advertisements for the service, or television manufacturers promoting support for it in their advertising, so I’m not sure where the awareness is coming from.
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