Abenomics makes you wear colourful and cool clothes
I think the above is the take-away from this survey by the fast fashion retailer Uniqlo into Cool Biz and Super Cool Biz, who used this survey as an excuse to promote this year’s Super Cool Biz line of clothes.
Demographics
Between the 10th and 13th of May 2013 200 men and women in full employment living within Tokyo and aged between 20 and 59 completed an internet-based questionnaire.
I don’t really go much for Cool Biz, but I’m always relatively casual at work. I have heard other people say that wearing a vest or T-shirt under a normal shirt helps no end on sweaty Japanese summer days, so perhaps I’ll pick up a couple of Uniqlo T-shirts and give them a go.
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