Four in five twenty year olds on LINE

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How many friends do you have? graph of japanese statisticsjapan.internet.com recently published the highlights of a survey by Macromill into 2014’s new adults, where they chose to focus on SNS and friends.

Demographics

On the 5th of December 2013 Macromill interviewed 500 members of their monitor panel who would be coming of age (20 years old) in 2014 through a private internet-based questionnaire. The sex split is not noted, but Macromill usually have a 50:50 ratio.

Note that in Q3 and the pie chart above, the Japanese word for “friend” used is a word that usually refers to real-life friends. Facebook friends use a different word, so the number reported was not just a simple totting up of one’s followers.
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Expectations for Japan 2014

This is an annual ranking survey from goo Ranking, looking at what expectations people have for the future Japan. I have translated a number of other years’ surveys, including 2012, 2010 and 2008.

Demographics

The survey was conducted during the 31st of October and the 1st of November 2013, and 1,060 people completed a private web-based questionnaire. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Note that people were selecting options from a list, I believe, so more controversial and political topics would have been filtered out. Nevertheless, despite all the doom and gloom foreign correspondents are writing about Japan’s nationalism, etc, note that number 6 is quite outwards-looking, as is number 21. Indeed, number 21 used a generic term for people, 人々, hitobito, not an exclusive term like “citizen” or “Japanese”.
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