Between the 5th and 7th of November 2012 1,049 members of the goo Research monitor group completed a private internet-based questionnaire. 58.8% of the sample were female, 10.2% in their teens, 14.6% in their twenties, 27.5% in their thirties, 25.1% in their forties, 11.0% in their fifties, and 11.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
I’ve seen none of the Japanese ones on the list, but I enjoyed Brave, missed Puss in Boots as it had a very limited dubbed release, but I just saw Frankenweenie recently on a plane, and I thought it was really hilarious. I presume it is low scoring because it wasn’t released until after the survey was conducted.
Macromill Research recently conducted a ranking survey into 2012 trends.
Demographics
Between the 1st and 3rd of December 2012 exactly 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, and exactly 20% in each of their twenties, thirties, forties, fifties, and sixties.
I find the votes for Kyary Pamyu Pamyu and Momoiro Clover Z rather surprising, as I thought they both would have a very narrow demographic of fan. Talking of fans, I remember seeing an interview with some of their fans. One of the group’s signature moves is stage diving, so the fans have a very particular way of linking arms for catching them that ensures no-one either accidentally (or deliberately) cops a feel.
Here’s a video of Ms Pamyu, which is also rather disordered…
Macromill Research recently published the results of their survey into Christmas 2012.
Demographics
Over the 13th and 14th of November 2012 500 members of the Macromill monitor group who lived in Tokyo or the three surrounding prefectures of Kanagawa, Chiba and Saitama completed a private internet-based questionnaire. The sample was split exactly 50:50 male and female, and exactly 25% in their twenties, 25% in their thirties, 25% in their forties, and 25% in their fifties.
It’s very interesting to note for men that the iPad mini is the only item named by brand. One reason might be that it is just about the only tablet advertised on television, with regular prime-time spots almost every day. The Japanese manufacturers seem to have given up, but just yesterday I saw my first advert for Amazon’s Fire HD. Read the rest of this entry »
Macromill Research recently published the results of their survey into 
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