世論 What Japan Thinks

This recent survey from iShare into 2009 usage patterns for mobile phones revealed a few surprises for me, not least that One Seg terrestrial digital broadcast decoding and music playing features were quite low on the lists of both used and useful features.

Demographics

Between the 2nd and 7th of December 2009 541 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 56.6% of the sample were male, 35.1% in their twenties, 28.7% in their thirties, and 36.2% in their forties.

In Q1 I’m really surprised to see over 15% of the iShare demographic does not have a mobile phone. As far as I am aware, and refering to other survey companies like goo Research and MyVoice, penetration is around 95%, so I’m not really sure what makes iShare so low. Are people being too smart for their own good and answering no because they have a PHS-based device, or is there a lot of data card and 3G dongle users?

As I’m married, my main voice and email partner was of course my better half. The most used and most useful feature was of course email. Answering for my wife, she probably exchanges more email in total with friends, although counting them individually I’m probably her main mail contact. As for voice, her mother wins by 1.6 kilometres.
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Let’s end the year on a low point, by looking at a recent survey from iShare into how 2009 was financially.

Demographics

Between the 18th and 24th of December 2009 505 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 56.6% of the sample were male, 30.7% in their twenties, 33.3% in their thirties, and 36.0% in their forties.

2009 was pretty horrendous for me - I recently got my end of year tax summary which showed that my salary was down close to 10% due to both stealth cuts through the bonus system and a renegotation of the overtime system which results in more money in my monthly pay-packet but less in the bonus. Also this year our mortgage discount rate ran out, which was another few percentage off the family budget. On the What Japan Thinks front, AdSense revenue has never recovered from two years ago when it suddenly died for reasons that were never too clear. Traffic is about double from then, but click-through and earnings per click are down. I’ve never really managed to understand affiliate advertising, despite many attempts…
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Yahoo! Value Insight recently published the results of their look into your 2009 and 2010.

Demographics

Between the 2nd and 4th of December 2009 1,000 members of the Yahoo! Value Insight monitor panel. The sample was exactly 50:50 male and female, 17.6% in their twenties, 22.1% in their thirties, 19.3% in their forties, 20.9% in their fifties, and 20.1% in their sixties.

My kanji to sum up my year from a work perspective would probably be 鬱, which I’ll leave you to look up. My in vogue items would be masks (not me personally, though) and limited edition snacks - this year it’s not just millions of Kit-Kat flavours, but just about every brand has been pumping out a new limited edition every month. This month alone I’ve bought the following limited editions: milk coffee and sparkling strawberry Kit-Kats, berry Pocky, two different kinds of strawberry Takenoko no Sato, strawberry Pie no Mori, and two other winter chocolates.
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It’s getting towards the end of the year, so let’s have a look back at the top news and items from 2009 in this survey from Marcomill Inc.

Demographics

Over the 4th and 5th of December 2009 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sexes were split exactly 50:50, and 25.0% were in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% between 50 and 69 years old.

My top news would be the DPJ’s victory, the arrest of Ichihashi, and the press reaction to the Noriko Sakai drugs bust. Top topical items would be the iPhone 3GS (I’m surprised it didn’t make it), the 1,000 yen toll road traffic jams, and the Odaiba Gundam. What’s yours?
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The numbers were announced a few days ago, but I don’t know if anyone’s got round to posting them yet in English, so here goes:

The winners of the 2009 New Year Postcard lottery for the Year of the Ox have been announced, and the winning numbers and prizes are as follows. The number to check is the six digit number at the bottom right of the card. Note that some cards do not actually have numbers…

First prize: 345898

Choose any one from a 32 inch Hi-Vision Sharp AQUOS LCD television with Blu-ray recorder, a Panasonic massage chair, a JTB one-night stay voucher at a high-class inn or hotel, a Toshiba pressure cooker rice cooker and high-quality rice, a Canon digital SLR EOS Digital with PIXUS printer and tripod, or a selection of office furniture from Askul. There are 4,155 winning cards.

Second prize: 663829, 908796, or 028962

Choose any one from a Nintendo Wii plus Wii Fit, Omron Karada Scan body monitoring scales with PC link, Casio EX-word electronic dictionary, Canon IXY Digital compact camera, JTB day trip to a hot springs plus meal, or DeLonghi Coffee and Espresso Maker. There are 12,465 winning cards.

Third prize: last four digits 5070

Choose any one from Asakua Nakamuraya rice crackers, Ginza West dry cake, Imperial Hotel baked cake set, Asakusa La Pomme fruit crystal jelly, Dalloyau Four-Secs Demi-Secs cakes, Nakata Foods Kii pickled plums, Asakusa Imahan boiled beef selection, Nissui shark fin and crab canned soup, Hotel New Otani soup set, Shizuoka Green Tea Centre 100 tea bag set, Twinning quality tea bag collection, or Brooke’s 105 coffee filter set. There are 415,420 winning cards.

Fourth prize: last two digits 94 or 46

Otoshidama stamp set - a fifty yen and an eighty yen stamp, pictured above. There are 83,083,880 winning cards.

C Gumi Special prize: 882347 or 223109

Choose any one from Panasonic kitchen rubbish compactor, Bridgestone folding bicycle, or Coleman’s camping set. The “C Gumi” is apparently something to do with carbon offest New Year Postcards.

If you have matched any of these, go to your nearest post office before the 27th of July 2009 and either collect the stamps while you wait, or apply for any of the bigger prizes. The full prize line-up can be seen here. I haven’t checked my cards yet, but how did you get on?

But wait…

As a separate promotion, Megane Ichiba is offering their own lottery for money off a pair of specs. Top prize is for 018900, 5 yen for a pair of glasses up to the value of 18,900 yen. The last five digits of 39189 gives you 10,000 yen off, the last four digits of 0801 gives you 5,000 yen off, last two digits of 33 or 77 gives you 1,500 yen off, and a last digit of 2, 5, 6, or 8 gives you 1,000 yen off! Only one card per pair of glasses, though, may be used.

I hope most of my fellow readers resident in Japan have got their New Year greeting (nengajou) postcards ready, as time’s running out! To see how you should be approaching what I think is an important (in some aspects) custom, this detailed survey from MacroMill Inc looked at 2009 New Year Greetings.

Demographics

Over the 25th and 26th of November 2008 624 members of the MacroMill monitor group completed an internet-based private questionnaire. The group was split exactly 50:50 male and female overall and in each age group, and 16.7% in each of these age groups, 15 to 19 years old, twenties, thirties, forties, fifties, and sixty or older.

I’m nearly ready to go; I still have to import the addresses from my old postcard software to the new one, which involves a wee bit of Excel CSV file massage, but barring accidents I’ll be printing them out at the weekend. As for electronic greetings, I think it feels cheap to me, and unless I know it’s someone sending it in addition to a postcard, I feel hard done by.

In Q5, I’m surprised that what I thought would be the main reason for sending electronic greetings, saving money, didn’t feature as a distinct answer, and neither did some ecology-related reason.
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