世論 What Japan Thinks

あけましておめでとうございます！ Here’s to another year of surveys from the interesting, weird, wonderful but sometimes downright boring world of Japanese surveys. Let’s kick off the New Year (I really am writintranslating this at about 1 am on New Year’s Day) with goo Rankings looking at what people didn’t quite manage to do last year but will try again to do this year.

Demographics

Over the 21st and 22nd of November 2007 1,101 members of the goo Research monitor panel completed a private internet-based questionnaire. 50.7% of the sample was female, 6.2% in their teens, 15.4% in their twenties, 30.2% in their thirties, 27.1% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older.

I actually translated this survey last year too. It may be interesting to compare the quality and the fact that the top six answers are identical.
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Read more on: 2007,goo ranking,Silly

As the year draws to a close, goo Ranking decided to look at what gives Japanese that feeling that the year is coming to an end.

Demographics

Over the 21st and 22nd of November 2007 1,101 members of the goo Research monitor panel completed a private internet-based questionnaire. 50.7% of the sample was female, 6.2% in their teens, 15.4% in their twenties, 30.2% in their thirties, 27.1% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older.

For me, it has to be ordering the New Year postcards. What gives you that end of year sense?
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Read more on: 2007,goo ranking

With the end of the year approaching, let’s look back at another year of What Japan Thinks and highlight some of the more interesting facts and figures I have learnt about this year through the many surveys presented on this blog. So, without further ado, here are 26 statistics from 2007. Click through the link after the data to view the original post.

Advertising

Almost a third of those who have seen a search term on a television advertisement have actually performed a search for it.
Source

Billy Blanks

Over 99% of women between 20 and 49 has at least heard Billy Blanks’ name.
Source

Cinema

Star Wars is men’s all-time favourite movie, Pirates of the Carribean women’s.
Source

Dialup

Just 1.4% of surveyed users access the internet from home via a bog-standard telephone analogue dialup line.
Source

Earthquakes

27.6% of Japanese keep a full bath-tub of water just in case of earthquakes.
Source
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Read more on: 2007,Site News