世論 What Japan Thinks

In particular, this survey from DIMSDRIVE Research looked at leggings.

Demographics

Between the 6th and 20th of August 2010 4,756 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 55.7% of the sample were female, 0.4% were in their teens, 9.0% in their twenties, 32.0% in their thirties, 33.5% in their forties, 17.9% in their fifties, and 7.2% aged sixty or older. Furthermore 63.1% of the sample were married.

I’m not a particular fan of leggings myself, in particular the ones with loops to secure them around the sole of the foot. It just annoys me for some unknown reason, just like too many shoulder straps do too. There’s also just far too many people wearing them this summer.

The word Trencker appears to be German for leggings, or at least appears to be a German word imported into Japanese to be used to label leggings. Searching the web, they now seem to be putting xylitol into leggings – yes, that silver birch extract that you usually find in sugarless chewing gum!
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Here’s another fun survey from goo Ranking, this one looking at what male actions women just can’t help think they look cute doing.

Demographics

Over the 6th and 7th of June 2011 1,148 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.6% of the sample were male, 12.1% in their teens, 16.9% in their twenties, 28.0% in their thirties, 25.4% in their forties, 9.7% in their fifties, and 7.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This question was obviously for the women only.

I was going to post a picture to illustrate one of these images, but I didn’t feel comfortable with it… UPDATE: I found my wife had taken one to illustrate number 4…

Note that there is only 19 answers; I’ve not missed one out!
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As a follow-up to last week’s look at why Japanese stop following people, this time it is the opposite question from goo Ranking, what characteristics of people makes one want to follow them on Twitter.

Demographics

Over the 6th and 7th of June 2011 1,148 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.6% of the sample were male, 12.1% in their teens, 16.9% in their twenties, 28.0% in their thirties, 25.4% in their forties, 9.7% in their fifties, and 7.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

As my Twitter followed count is very low (I rarely read it myself!) I think just about everyone falls under the same hobbies classification, namely running a Japan blog.

By the way, I’ve been playing around with Google’s new social network Google+ (drop me a line if you want an invite!), and I suspect it might have more of an effect on Twitter than Facebook; I’ve never worked out how in Twitter to follow a conversation; everything seems just one way to me.
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The previously-reported on regular goo Research survey into computer use by mobile phone users (the last one I translated was the 26th) has now become the first regular mobile phone users’ mail use survey. As usual, japan.internet.com did the reporting.

Demographics

Between the 4th and 6th of July 2011 1,081 members of the computer-based (or perhaps they might have signed up via a smartphone browser?) goo Research monitor group who had also registered as mobile phone monitors completed a mobile phone-based (including smartphone) questionnaire. 58.1% of the sample were female, 2.8% in their teens, 24.4% in their twenties, 37.0% in their thirties, 25.7% in their forties, and 10.1% aged fifty or older.

I suppose if I think about it I actually send more email (on a message count basis) from my mobile phone than from my computer, as I send a bare minimum of three mobile phone emails to my wife per day. Home PC-based mail is much less, as I either use social media for communication or just don’t bother… Yes Mum, I’ll get round to an email soon…
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With both Google and Bing getting into social search by highlighting pages that have been shared or otherwise flagged by friends, goo Research decided to look at that subject, in a report published by japan.internet.com.

Demographics

Between the 28th of June and the 3rd of July 2011 1,082 members of the goo Research monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.2% in their teens, 18.2% in their twenties, 21.5% in their thirties, 16.5% in their forties, 15.5% in their fifties, and 12.1 aged sixty or older.

If you’d like to see more of what I like in social search, and if you use Google, I just discovered today that I have had an invite for Google+. If you too are in, my profile is here. Perhaps I should add Google+ to my sidebar along with Facebook.
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japan.internet.com recently reported on the results of goo Research’s 9th regular survey into keitai (mobile phone) novels.

Demographics

Over the 27th and 28th of June 2011 1,121 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.3% in their teens, 18.0% in their twenties, 21.9% in their thirties, 16.1% in their forties, 15.8% in their fifties, and 11.9% aged sixty or older.

Keitai novels are usually serialised books that are written in mobile phone email slang, on the whole. A number of them have crossed over into print, but I don’t really know how popular they are these days. Ahh, I just feel bitter that goo Research stopped their regular look at RSS readers and replaced it with this topic!
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An interesting ranking survey by goo Ranking looked at why people come to want to stop following someone on Twitter.

Demographics

Between the 20th and 22nd of April 2011 1,110 members of the goo Research monitor group completed a private internet-based questionnaire. 60.5% of the sample were female, 10.8% in their teens, 16.2% in their twenties, 27.4% in their thirties, 26.4% in their forties, 9.3% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

I only follow people I know, and don’t really read Twitter anyway, so none of the below in any way relate to what I do!

Next week I hope to have the opposite survey for you, why people want to follow someone.
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With the ongoing threats of mass blackouts this summer due in no small part to the power requirements of air conditioners, one solution people seem to be looking at is battery-powered fans, the particular focus of a report on japan.internet.com of a survey by goo Research into saving electricity, the second time this survey has been conducted.

Demographics

Between the 17th and 21st of June 2011 1,063 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16/6% in their teens, 18.2% in their twenties, 20.9% in their thirties, 16.5% in their forties, 15.9% in their fifties, and 12.0% aged sixty or older.

Many of the electrical stores are sold out of mains-powered fans – I picked up mine about a month ago while there were still lots to choose from – so perhaps battery-powered ones are the only thing left in stock, going some way to explaining the larger than I might expect headline figure. Note that the fans being talked about are large free-standing fans, not these minature toy ones.
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< ?PHP
include "/home/kenyn/public_html/libchart/libchart.php";

$chart = new PieChart(400, 200);

$chart->setTitle(“How often do you watch video on your mobile phone?”);
$chart->addPoint(new Point(“Very often watch”, 6.2));
$chart->addPoint(new Point(“Often watch”, 11.0));
$chart->addPoint(new Point(“Sometimes watch”, 36.8));
$chart->addPoint(new Point(“Just watched once or twice”, 28.9));
$chart->addPoint(new Point(“Never watched, can’t watch”, 17.2));

$chart->render(“/home/kenyn/public_html/image11/often-watch-video-2.png”);
?>
japan.internet.com reported on the 71st regular realtime mobile phone survey by goo Research, with the focus this time on mobile phone video.

Demographics

Between the 14th and 16th of June 2011 1,019 mobile phone-owning members of the goo Research monitor group completed a mobile internet-based questionnaire. 60.9% of the sample were female, 5.4% in their teens, 31.4% in their twenties, 33.0% in their thirties, 22.7% in their forties, and 7.6% aged fifty or older.

Being on a pay-per-packet type mobile plan, I watch absolutely zero mobile phone video, although I have recently started watching Blackadder on a portable media player borrowed from the office.
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[part 1] [part 2]

With Panasonic in particular chasing the female market with their P-07C Android smartphone, iShare took a look at the basics of how women choose smartphones.

Demographics

Between the 14th and 16th of June 2011 968 female members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 10.8% of the sample were in their twenties, 45.1% in their thirties, and 44.0% in their forties.

The second half of the survey concentrated mostly on smartphone users. I’m not really suprised that in Q10SQ Bluetooth is the most frequently unused feature, but I am surprised that music playing is. Perhaps worries about battery life outweigh the desire to use the feature?
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