The Cabinet Office Japan recently conducted a detailed survey into diplomacy, a topic they revisit about once every two years or so.
Demographics
Between the 29th of September and the 16th of October 2011, 3,000 people aged twenty or older were randomly selected from residency registers were approached for one-to-one interiews. Of the 3,000, 1,912 people, or 63.7% were resident at the adress and willing to answer the questions. 52.5% of the sample were female, 8.2% in their twenties, 14.7% in their thirties, 14.8% int heir forties, 16.6% in their fifties, 22.8% in their sixties, and 22.8% aged seventy or older. 44.4% were employed, 9.8% were self-employed, 2.9% worked in a family business, and 42.9% were one of full-time homekeepers, students, unemployed, or retired.
This survey was reported on last week in the papers, but the English translations seemed to focus mostly on the relationship between the USA and Japan; the level of relationships with Japan’s Asian neighbours is a much more interesting statistic, however. Read the rest of this entry »
A recent survey from goo Research, reported on by japan.internet.com, into public libraries, with the report in particular looking at what services people want to see.
Demographics
Between the 18th and 23th of November 2011 1,092 members of the goo Research monitor group completed an internet-based questionnaire. 52.7% of the sample were male, 16.5% in their teens, 18.2% in their twenties, 21.2% in their thirties, 16.5% in their forties, 15.7% in their fifties, and 12.0% aged sixty or older.
I’m sure that every time this subject appears I talk about joining my local library, yet I am still to do anything about it!
Research results
From the sample, 47.2% of them often or occasionally visit public libraries. They were asked the following question.
Q1: What services would you like to see at your public library? (Sample size=515, multiple answer)
Votes
Percentage
Search for books in stock
275
53.4%
Reserve books
264
51.3%
Read ebooks
186
36.1%
Look up library facilities, opening hours, etc
182
35.3%
Provision of wireless LAN hotspot
175
34.0%
Internet-connected computers in the library
162
31.5%
Digital music distribution service
138
26.8%
Provision of space to listen to music, watch movies
121
23.5%
Other
22
4.3%
In addition, 35.5% often or sometimes used the internet service provided at their library.
japan.internet.com recently reported on goo Research’s second regular survey into web site viewing, specifically comparing computer versus mobile phone (including smartphone) browsing habits.
Demographics
Between the 28th and 30th of November 2011 1,092 members of the goo Research mobile monitor group complete a private mobile (including smartphone) internet-based questionnaire. 58.2% of the survey were female, 3.3% in their teens, 22.8% in their twenties, 37.1% in their thirties, 26.0% in their thirties, and 10.8% aged fifty or older.
I’ve now finally joined the odern age and got my smartphone, a dinky wee P-01D job. However, I don’t have an unlimited packet deal, and as one of the reasons I signed up was to get access to my carrier’s wifi system, any mobile browsing will tend to be done on my netbook, not smartphone. Anyway, it also supports tethering, so if I do go unlimited, it will be spending a lot of time acting as a hot spot for my real computer.
Note that tablet computers were not asked about – it doesn’t say if they were specifically excluded, but the impression I get from the text is that they were. However, the article does mention that it would be good to start explicitly asking about tablet habits too, as they combine many of the good points of both smartphones and computers. Read the rest of this entry »
Between the 18th and 20th of October 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 11.2% in their teens, 16.2% in their twenties, 25.7% in their thirties, 25.8% in their forties, 11.5% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
I’m surprised that there’s only one train-related answer here – I’d have thought that “when I sleep past my stop” would have been well up in the rankings! And talking of sleeping on the train:
Between the 18th and 20th of October 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 11.2% in their teens, 16.2% in their twenties, 25.7% in their thirties, 25.8% in their forties, 11.5% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This survey was for the men only.
Not to boast, (hah! that’s a lie!) but my wife scores highly on this checklist, but I never found her formidable – well, at least no more formidable than anyone of the opposite sex – nor alluring; she was, and is, of course, just the right person for me. Holding her drink is probably the first one that she falls down on. Read the rest of this entry »
The second regular survey from goo Research, reported on by japan.internet.com, into home electrical appliances was recently reported on.
Demographics
Between the 18th and 22nd of November 2011 1,070 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.8% in their teens, 17.6% in their twenties, 21.2% in their thirties, 16.2% in their forties, and 28.2% aged fifty or older.
One noticable mover in the ownership stakes was Blu-ray player/recorders, with 40.5% of the sample now owning one. As most of the new models of hard disk-based recorders feature a Blu-ray recorder, an interesting follow-up survey might be to see how many people use it merely for back-up of their recorded stuff, how many rent or buy Blu-ray disks, and how many people just don’t use it at all. Read the rest of this entry »
In the second regular survey by goo Research and reported on by japan.internet.com into flash marketing (time-limited offers), one interesting feature was the growth in the market compared to the first survey three months earlier.
Demographics
Over the 15th and 16th of November 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.3% in their teens, 18.3% in their twenties, 21.5% in their thirties, 15.9% in their forties, 15.9% in their fifties, and 12.0% aged sixty or older.
Although awareness of these kinds of coupons has decreased by three percentage points, the purchasers has conversely increased by four.
Macromill Research recently took a look at the subject of men and cooking.
Demographics
Between the 28th and 30th of October 2011 516 male members of the Macromill monitor group completed a private internet-based questionnaire. 25% of the sample were in their twenties, 25% in their thirties, 25% in their forties, and 25% in their fifties. In addition, 312 female members were also interviewed, also with 25% in each of the age brackets.
I actually got asked to do the cooking on Sunday evening as my wife had a sore hand, but she decided to soldier on and all I ended up doing was peeling the spuds and a turnip… Read the rest of this entry »
Macromill Research recently took a look at the subject of men and cooking.
Demographics
Between the 28th and 30th of October 2011 516 male members of the Macromill monitor group completed a private internet-based questionnaire. 25% of the sample were in their twenties, 25% in their thirties, 25% in their forties, and 25% in their fifties. In addition, 312 female members were also interviewed, also with 25% in each of the age brackets.
I very rarely cook, although I do often help out in the kitchen. When I do cook, my speciality is quiche; everything else turns out a bit ordinary, and I am teribly slow. On the other hand, I do love baking, although I don’t do that as much as I would like. I bought some scone mix at the weekend, so sometime round about Christmas I’ll whip up a few. Read the rest of this entry »
For snacks in particular in Japan, bringing out new flavours regularly is all-but-mandatory, it seems. Another related favoured marketing technique is local flavours only offered for sale in that particular region, which formed the basis of this survey from goo Ranking, what local edition Kit-Kats people would like to try.
Demographics
Between the 18th and 20th of October 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 11.2% in their teens, 16.2% in their twenties, 25.7% in their thirties, 25.8% in their forties, 11.5% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Note that it is all but impossible to find a boring old red-packaged Kit Kat here; the standard currently seems to be an “Adult Kit Kat” in a black wrapper, made less sweet and with bitter chocolate, which is rather nice, but I want my plain ones!
I’ve had ordinary melon Kit Kats before, and they were horrendously sweet, but blueberry cheese cake sounds nice. I keep meaning to try the Kobe Purin, but as it’s for tourists, they only sell them in largish multi-packs. I don’t know what to make of the savoury flavours towards the end of the list – has anyone tried them?
Here’s a blog about Japanese Kit Kats, and here’s a video from a successful Greenpeace campaign to get Nestle to stop using palm oil in Kit Kats and other products:
The Cabinet Office Japan recently conducted a detailed survey into diplomacy, a topic they revisit about once every two years or so.
japan.internet.com recently reported on goo Research’s second regular survey into 
In the second regular survey by goo Research and reported on by japan.internet.com into 
Macromill Research recently took a look at the subject of 
Macromill Research recently took a look at the subject of 
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