goo Research recently conducted a survey on, for a change, not mobile phone upgrades, but computer upgrades.
Demographics
Between the 15th and 18th of May 2012 1,093 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.2% in their teens, 18.3% in their twenties, 21.3% in their thirties, 16.3% in their forties, 15.6% in their fifties, and 12.3% aged sixty or older.
I am thinking of buying a new desktop – my primary computer is my wee netbook, but our desktop is getting filled up with photos and also running short of memory due to the newer browsers being a bit more hungry. If I were to get a new portable, I’d be in the market for something netbook-sized, but that niche seems to have been squeezed out of the game by a combination of tablets, ultra-portables and over-speccing pricing themselves out of their niche.
Ultrabooks are getting heavy advertising in Japan – the “tra” of “ultra” sounds like “tiger” in Japanese, but don’t ask me why they are dancing in front of a Planet Moon of the Apes backdrop…
Sadly, to find out the full demographics I suspect one has to buy their paper magazine Senden Kaigi, which in their 15th May 2012 edition featured an article entitled “Consumer Psychology in the SNS-facilitated mutual surveillance society”, of which this report is a digest. In Q1, the 2008 survey was carried out in December of that year with 2,077 respondents, and this year’s survey was in April with 2,214 respondents, all from the usual goo Research online monitor panel.
I’m reluctant to check in when out and about in town – I’ve only attached location information to photos when I’ve been passing through commuting home; there was an interesting article a while ago about someone in Tokyo who used that sort of public information plus Twitter to find two people in real time through their mobile presence.
I wonder what the reasons are for smartphone users being more likely to reveal information – is it that smartphone apps make it easy and fun to do, or is it that the people who want to reveal information tend to use smartphones? Perhaps if one buys the magazine one can find out! Read the rest of this entry »
goo Ranking’s slightly sideways looks at love this week focuses on what people end up doing after they get a new boyfriend or girlfriend, for both women and men.
Demographics
Over the 19th and 20th of April 2012 1,092 members of the goo Research monitor group completed a private internet-based questionnaire. 60.5% of the sample were female, 11.3% in their teens, 17.0% in their twenties, 28.4% in their thirties, 25.5% in their forties, 10.2% in their fifties, and 7.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
I remember one of the dates I went on we did get a computer-generated love compatibility horoscope done, but it was completely unable to cope with foreign names. I cannot remember what we did, or even what the outcome of it was, but I do remember thinking that paying 1,000 yen for it was a rip-off!
Talking of love compatibility horoscopes, here’s one I prepared earlier:
goo Research recently released a wonderfully detailed survey into manga (comics), from which I learnt quite a lot. I hope you enjoy it as much as me.
Demographics
Between the 15th and 17th of May 2012 1,939 members of the goo Research online monitor group completed a private internet-based questionnaire. 60.9% of the sample were female, 6.8% between 15 and 19 years old, 16.5% between 20 and 24 years old, 16.6% between 25 and 29 years old, 16.8% between 30 and 34 years old, 16.5% between 35 and 39 years old, and 17.0% between 40 and 44 years old.
I’ve heard a lot about One Piece being an excellent manga, and this survey again seems to back it up. One day I’ll have to try… Read the rest of this entry »
goo Research recently released a wonderfully detailed survey into manga (comics), from which I learnt quite a lot. I hope you enjoy it as much as me.
Demographics
Between the 15th and 17th of May 2012 1,939 members of the goo Research online monitor group completed a private internet-based questionnaire. 60.9% of the sample were female, 6.8% between 15 and 19 years old, 16.5% between 20 and 24 years old, 16.6% between 25 and 29 years old, 16.8% between 30 and 34 years old, 16.5% between 35 and 39 years old, and 17.0% between 40 and 44 years old.
I would have to say I’m on the fence about manga. I’ve read a few here and there, mostly of the illustrated essay type, and I’ve enjoyed them all, but I don’t go and hunt them out. I’ve tried reading some of my wife’s ordinary manga books, but the genres don’t appeal to me, and I cannot read them fast enough so it always feels like an unrewarding chore. Read the rest of this entry »
japan.internet.com recently reported on a survey by goo Research into mobile shopping site usage, their fourth regular look at this topic.
Demographics
Between the 21st and 24th of May 2012 1,089 members of the goo Research mobile monitor group completed a private mobile internet-based questionnaire. 61.0% of the sample were female, 2.7% in their teens, 27.5% in their twenties, 35.4% in their thirties, 23.9% in their forties, and 10.7% aged fifty or older.
I’ve bought exactly one thing online, an Android app on special offer at 40 yen. I needed to register my credit card with Google Wallet, but I did that through a PC as I would be more sure of the security there. Read the rest of this entry »
Over the 19th and 20th of April 2012 1,092 members of the goo Research monitor group completed a private internet-based questionnaire. 60.5% of the sample were female, 11.3% in their teens, 17.0% in their twenties, 28.4% in their thirties, 25.5% in their forties, 10.2% in their fifties, and 7.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This question was for the men only.
I’ve added a picture of many foreigners’ favourite older woman, Norika Fujiwara. She’s just broken up with her boyfriend, so she’s on the market again, guys! Read the rest of this entry »
japan.internet.com recently published the results of a survey by goo Research into matriculation gifts,
Demographics
Over the 8th and 9th of May 2012 1,062 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.2% in their teens, 17.7% in their twenties, 21.7% in their thirties, 16.3% in their forties, 16.0% in their fifties, and 12.1% aged sixty or older.
I don’t think I ever got such a present myself, and I do find the whole concept of getting money for starting work rather odd! Read the rest of this entry »
In Japan, in common with many other countries in the world, I suppose, women tend to prefer men a few years older than them. However, this survey from goo Ranking looked at what are the good things about having a younger boyfriend.
Demographics
Over the 19th and 20th of April 2012 1,092 members of the goo Research monitor group completed a private internet-based questionnaire. 60.5% of the sample were female, 11.3% in their teens, 17.0% in their twenties, 28.4% in their thirties, 25.5% in their forties, 10.2% in their fifties, and 7.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. Read the rest of this entry »
The results of this survey from goo Research into SNS (Social Networking Service) usage as reported by japan.internet.com produces a couple of headscratch-worthy results, the one in the title and that maintaining friendships is more important than deepening them.
Demographics
Between the 8th and 11th of May 2012 1,076 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 15.9% in their teens, 18.6% in their twenties, 21.6% in their thirties, 16.3% in their forties, 15.7% in their fifties, and 12.0% aged sixty or older.
On second thoughts, perhaps maintaining is more important than deepening or widening from a Japanese perspective? Class reunions, for instance, are a regular feature of many people’s lives here, for all of primary, secondary and tertiary education levels. Perhaps these events are viewed more as an obligation, thus Facebook and mixi provide an easy way to link together and fulfil one’s societal role?
For me, both obtaining and generating information is most important, but that’s more because I am an anti-social git… Read the rest of this entry »
goo Research recently conducted a survey on, for a change, not mobile phone upgrades, but computer upgrades.
goo Research recently released a wonderfully detailed survey into 
goo Research recently released a wonderfully detailed survey into 
japan.internet.com recently reported on a survey by goo Research into 
In Japan, in common with many other countries in the world, I suppose, men tend to prefer women a few years younger than themselves. However, this survey from goo Ranking looked at 
The results of this survey from goo Research into 
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