Streaming favoured for consuming mobile video

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How often do you watch video on your mobile phone? graph of japanese statisticsjapan.internet.com recently reported on a survey by goo Research into mobile video use, the fifth time this regular survey has been conducted.

Demographics

Between the 3rd and 6th of September 2012 1,015 mobile phone-using or smartphone-using members of the goo Research online monitor group completed a private mobile internet-based questionnaire. 60.3% of the sample were female, 3.4% in their teens, 22.5% in their twenties, 36.3% in their thirties, 26.1% in their forties, and 11.7% aged fifty or older.

Being on a non-unlimited plan, I don’t watch any video on my mobile phone, and anyway I have a portable audio and video device on which I watch video. I’m currently making my way through The Goodies at a one episode per day pace, downloaded to my PC then converted to MPEG4 for consumption on the mobile device.
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Avoiding a rented accommodation FAIL

Continuing the accommodation theme, this survey from goo Ranking looks at nuggets of wisdom for avoiding a failure when choosing rented accommodation.

Demographics

From the 6th to the 9th of July 2012 1,016 members of the goo Research monitor group completed a private internet-based questionnaire. 60.0% of the sample were female, 9.9% in their teens, 12.7% in their twenties, 29.0% in their thirties, 27.0% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

The first time I rented in Japan I was accompanied by people from the office who I assume dealt with all the tricky bits. About the only thing I should have confirmed was how to use the air conditioning, and the maxiumum load on the electrics. The second was a serious fail as turning on the microwave and the television simultaneously, for instance, was enough to trip the breaker. Looking at my parents-in-law’s place, they have a major problem that although the flat was remodelled before they moved in and the main window replaced by a nice new one, the window frame is not airtight and in winter a cold breeze blows though their flat.
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When people want to get a flat-mate

goo Ranking recently took a look at the reasons people want to quit living alone and move into shared accomodation.

Demographics

From the 6th to the 9th of July 2012 1,016 members of the goo Research monitor group completed a private internet-based questionnaire. 60.0% of the sample were female, 9.9% in their teens, 12.7% in their twenties, 29.0% in their thirties, 27.0% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

I just have to get this off my chest, but I quite dislike the US English terms for this, room share and room-mates, as I always imagine a much more intimate relationship than the UK English term, flat-mate, although I’m sure that term would confuse many a US English speaker! Sadly the Japanese term is also the US English “Room Share” imported as-is into the language.

I shared for four years in university (two in dorms, two in a flat) and then two years after graduation, but I was quite glad to move out into my own flat after that!
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3 in 10 smartphone users want to improve their spoken English via it

Do you want to study English on your smartphone? graph of japanese statisticsjapan.internet.com recently reported on a survey conducted by goo Research on a topic close to the heart of many of my readers, I suspect, that of English study.

Demographics

Between the 28th of August and 3rd of September 2012 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.7% in their teens, 18.3% in their twenties, 21.2% in their thirties, 16.1% in their forties, 15.8% in their fifties, and 11.9% aged sixty or older.

It does seem surprising to me that people seemed most keen on using their smartphone to improve their speaking skill, but it does suggest that the various Skype-based English lessons should ensure they support smartphone clients, and given the popularity that LINE has in Japan, supporting its new voice call feature too would seem like an easy way to expand one’s business.
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Stuff the wedding!

goo Ranking recently conducted a survey into when people think “we don’t really have to have our own wedding ceremony or reception!”

Demographics

From the 6th to the 9th of July 2012 1,016 members of the goo Research monitor group completed a private internet-based questionnaire. 60.0% of the sample were female, 9.9% in their teens, 12.7% in their twenties, 29.0% in their thirties, 27.0% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. I’m not sure if unmarried people were excluded or just had to imagine how it might be for them.

I found this photo on Flick, and there’s something quite appropriate about it all just being a non-descript blur.

Japan Iwate Wedding 13

Japanese weddings are on the whole hopelessly formulaic, almost production line-like with a standard set of cliched events running through them; the entrance, friends doing an “amusing” skit, the bride dress change, the candle lighting, etc, etc, all running on a strict timetable – none of this open bar, dancing until dawn and amusing vandalisation of the new couple’s car, let alone people passing out drunk, the embarassing uncle trying to get off with the bridesmaid, or even a fist fight or two.

Just to toot my own horn, however, a number of our friends said our wedding was one of the best they’d been to, which I put down mostly to us actually smiling. If you ever look at Japanese wedding photos, especially the formal ones, it is not the done thing for the groom to look happy.
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One in ten surfing OAPs has a smartphone

Do you want to buy a smartphone? graph of japanese statisticsMMD (Mobile Marketing Data) Laboratory recently conducted a survey into smartphone usage and purchasing awareness amongst seniors.

Demographics

Over the 8th and 9th of August 2012 884 people completed an internet-based questionnaire, although there was no details on how the sample was selected. 37.4% were aged between 60 and 64, 37.4% between 65 and 69, and 25.1% aged 70 or older. No sex information was given.

A lot of the answers here indicate more awareness of technical features than I expected, but perhaps either don’t knows were eliminated (some of the numbers in Q2, for instance, didn’t agree with the printed bars) or there was detailed explanations about each of the features.
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One in four Japanese want iPads (or PCs) for iNfants

Do you think that infant education using PCs, tablets, etc is necessary? graph of japanese statisticsjapan.internet.com recently reported on a survey by goo Research into IT-assisted infant education.

Demographics

Between the 20th and 22nd of August 2012 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.3% in their teens, 17.7% in their twenties, 21.1% in their thirties, 16.1% in their forties, 16.1% in their fifties, and 12.7% aged sixty or older.

Although I do think that it may be possible to use IT equipment usefully in infant lessons and in homes with pre-school children, I worry that it just becomes a pacifier for the kids, and that by not using their hands to make tangible things they will be missing out on an important part of their development.
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Characteristics of a sickly cute “burikko”

The slang word “burriko” doesn’t easily translate – “dumb blonde” would be an insult to dumb blondes, as this list of the stereotypical characteristics of a burikko demostrates.

Demographics

From the 6th to the 9th of July 2012 1,016 members of the goo Research monitor group completed a private internet-based questionnaire. 60.0% of the sample were female, 9.9% in their teens, 12.7% in their twenties, 29.0% in their thirties, 27.0% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Some of the list below is difficult to translate into English as it depends on Japanese speech patterns, but I hope you get the picture!

On the television, the ultimate burikko is the rather irritating (and appropriately blonde) Rola. Here she is doing her usual schtick:


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Twenty most unforgiveable Japanese bathing habits

One of the most common bits of advice given to foreigners before they come to Japan regards bathing habits and customs, so perhaps this survey from goo Ranking into unforgiveable bathing habits of other people will serve as a further reference to visitors to these shores.

Demographics

From the 6th to the 9th of July 2012 1,016 members of the goo Research monitor group completed a private internet-based questionnaire. 60.0% of the sample were female, 9.9% in their teens, 12.7% in their twenties, 29.0% in their thirties, 27.0% in their forties, 11.0% in their fifties, and 10.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This survey was for the men only.

Appropriate Bathing Behavior

Note that this list appears to include faux pas from both home and public baths.

Recently, Tofugu did a more entertaining look at some public bath habits which is well worth a read.
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One in four has smartphones, one in three of them are iPhones

Smartphone operating system share. graph of japanese statisticsjapan.internet.com recently reported a survey by the US company comScore into the domestic mobile marketplace.

Demographics

Between April and June of 2012 4,000 mobile phone or smartphone users aged 13 or above completed a survey, but information on how the sample was generated, more detailed demographics, etc was omitted. Furthermore, the data has been post-processed, I think, to reflect the overall demographics of Japan, so the numbers below can be treated as statistics rather than survey results.

Note that in Japan around 102,700,000 people aged 13 or above have mobile devices.

If we further note that 23.5% of the population own smartphones and Apple is 32.3% of that, in S1 that would put Apple at 7.6%, just behind Sony. Unfortunately, we cannot do a similar simple calculation to estimate Samsung’s market share in Japan.
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