Le Beaujolais Nouveau est arrivé!

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DIMSDRIVE Research investigated the Japanese love of fads, this time Beaujolais Nouveau, due this coming Thursday the 17th. I think the only time I’ve ever drunk the stuff (I’m mildly allergic to something in red wine that puts me under the table after less than a glassful, and I’m not keen on the taste either) was in my favourite Soba Noodles shop that was serving free thimblefuls of last year’s left overs as an appetiser one day. However, it seems over half the Japanese interviewed want to drink Beaujolais Nouveau.

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New domain preparations underway!

This blog will soon be moving! Thanks to Blogger I got the confidence to start blogging, but performance (clicking New Post, for instance, often takes close to a minute to load) and uptime recently has been pretty poor, I think, and the final straw was an update at the weekend that broke posting from Opera – it would only publish a blank page. I eventually chose to sign up with the guys at BlueHost: BlueHost hosting

The new address is http://www.whatjapanthinks.com (hopefully the DNS is working), and I selected BlueHost as it seemed to be one of the best deals around, although I can’t get their auto install of WordPress to work! That’s another thing, I’m migrating to WordPress as the categories are pretty essential for getting the surveys organised and making it easier for the readers to navigate the site.

UPDATE: Finally managed to get it installed after about six attempts, both automatic and manual. Hurrah!

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Japan doesn’t want American beef

How often did you buy beef last month? graph of japanese opinionDIMSDRIVE Research carried out a survey at the end of October regarding importation of USA beef and beef consumption in general. As a vegetarian myself, I’m naturally ambivalent as to whether people can buy USA beef or not, but as an amateur statistician and UK citizen, I think the whole fuss about BSE and vCJD was overblown, as the figures show. I recognise that at first as it was an new variant of a terrible disease the risk could not be quantified and extreme caution was required, but it seems to have turned out to be not as virulent as first feared. Also, from a Japanese point of view, I suspect that the dangers of toxins from locally-caught seafood may be responsible for more deaths than vCJD in the UK! And don’t get me started on banning blood donations from people who have spent even just one day in the UK!

They interviewed 2,535 men and 3,468 women – 6,003 in total – from their internet monitor group. They performed a similar survey in December 2003, so the trend since then will also be pointed out where significant. The age breakdown was 1.3% in their teens, 18.1% from 20 to 29, 36.3% from 30 to 39, 27.1% from 40 to 49, 12.6% from 50 to 59, and 4.6% 60 or over. Note that I assume “beef” to mean the raw cuts (perhaps precooked too?) as a food ingredient, not restaurant meals. However, given the high figures for male purchases, either many are reporting their wives’ shopping habits or are including prepared food, but since convenience stores figure very low in the statistics, I suspect that the first is true, many men must be reporting their wives’ purchases.

Q: In the last month, about how often have you bought beef? (Sample size=6,003)

  This survey
October 2005
Last survey
December 2003
Four or more times a week 1.3% 1.6%
Two or three times a week 12.6% 11.6%
Once a week 27.5% 31.5%
Two or three times a month 24.2% 27.9%
Once a month 13.4% 10.3%
Never 21.0% 17.1%

Q: For those who have bought beef, where do you most often purchase it? (Sample size=4,742)

Convenience store 0.4%
Supermarket 83.9%
Department store 3.0%
Butchers 6.8%
Co-operative 4.9%
Others 1.0%

Q: For those who have bought beef, what one thing do you pay most attention to when you make your purchase? (Sample size=4,742)

Price 40.2%
Place of origin 27.9%
Freshness 13.9%
Quality 7.8%
Best-before date 5.7%
Grade 2.4%
Processor (?) 0.9%
Vendor 0.4%
Other 0.8%

Q: What was the country of origin of the beef you currently purchase? (Sample size=4,742, multiple answer)

Japan 62.8%
Australia 52.5%
New Zealand 8.7%
Canada 2.4%
Brazil 0.4%
China 0.3%
Argentina 0.2%
Other 0.1%
Don’t know 10.6

Q: This year it is said that USA beef imports will restart; how do you feel about this? (Sample size=6,003)

Extremely uneasy 28.1%
A little uneasy 38.2%
Not really uneasy 24.0%
Not at all uneasy 6.0%
Don’t know 3.7%

Q: If imports of USA beef resumes, will you buy any? (Sample size=6,003)

Yes 22.5%
No 41.5%
Don’t know 36.0%

Q: For those who won’t buy USA beef, if which points were improved would you buy? (Sample size=2,490, multiple answer)

If USA tested all cattle 62.6%
If it was scientifically proven safe 42.6%
If the particularly dangerous parts were completely removed on importation 31.8%
If only cattle that hadn’t eaten bone meal feed were sold 28.5%
If the origin of beef was displayed at all points of sale 22.9%
If the age of beef was displayed at all points of sale 12.5%
Others 3.9%
Regardless of what was improved I wouldn’t buy 20.1%
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goo Research’s 20th Survey on Blogging

goo Research, in cooperation with japan.internet.com, carried out their 20th survey on blogging in Japan. Note that I have previously translated their 19th survey. Since the number with blogs and the number commenting on blogs have both increased by a factor of six, I wonder if there is a causative relationship here; is genuine interest in the blogosphere increasing people’s urge to post, or is it just blatant self-promotion for ones blog? For me, it’s a combination of the two!

They surveyed 1,083 people, 41.09% male, 1.94% 19 or under, 27.98% in their 20s, 39.24% in their 30s, 19.94% in their 40s, and 10.90% fifty or older.

Q: In the last month, have you viewed a blog? (Sample size=1,083)

Yes 76.36%
No 17.27%
Don’t really know what a blog is 6.37%

The people who have viewed a blog has basically tripled in the last year and a half, and the don’t knows have dropped over six-fold from 40.80% since that very first survey.

As for what sort of blogs people are usually reading, the most popular answer was the bog-standard daily life blogs, at 39.90%, followed by no theme in particular at 32.04%, with film and music blogs third, way back at 16.93%.

Q: Have you posted a comment on a blog site? (Sample size=827)

Yes 28.05%
No 71.95%

This percentage is over double the number in the first survey 18 months ago, and allowing for the fact that over three times the number of people are now reading blogs, this represents an increase of a factor of six in the raw percentage of blog posters.

Q: In the last month, which blog service provider’s blogs have you visited? (Sample size=827, multiple answer)

Kokorogu 26.00%
Hadena diary 34.22%
My profile 4.72%
Blog people 6.77%
Livedoor blog 44.38%
excite blog 27.21%
Doblog 5.93%
gooBLOG 36.40%
WebryBlog 5.08%
Blogzine 3.63%
JUGEM 8.59%
SeesaaBLOG 7.86%
Yahoo! BLOGS 46.07%
yaplog 16.08%
Ameba Blog 26.12%
Rakuten Blog 34.70%
MSN Spaces 9.67%

Interesting that the above are all Japanese-based services.

Q: Have you made your own blog? (Sample size=1,083)

Yes 31.86%
No, but I want to try sometime 29.46%
No, and I don’t want to 32.23%
Don’t really know what a blog is 6.46%

The percentage with blogs or planning to make blogs has basically doubled in the last year and a half. Those respondents currently with blogs has increased by a factor of six. Most people have just one blog service account, at 66.09%, but the number with two or more has over doubled since the very first survey. However, although the number of blogs has increased, the percentage updating their blogs at least weekly has dropped 2.5% to 60.00%, but since the number of bloggers has increased six-fold, this drop is perhaps not significant. As for why people create a blog, the main reason is people wanting to keep a notebook, at 57.68%.

Q: Has your blog had a trackback? (Sample size=345)

Yes 70.43%
No 29.57%

Q: Have you done a trackback on another site? (Sample size=345)

Yes 37.10%
No 62.90%
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Statistics versus beliefs

One of the reasons for this blog is to provide sets of data that perhaps refute popular notions people hold about Japan. As the primary language of this blog in English, I mostly address the foreigner population. However, in Japan there is a popular genre of … I want to write fiction, but I should say opinion so as not to appear too biased, called Nihonjinron, basically the premise that Japan and the Japanese are some not just unique, but the most unique (yes, that’s deliberately semantically incorrect) nation, with the implicit race equals nationality undertones. This fuels a huge book industry (putting the term into Amazon.jp gives me 2,065 hits), reinforcing this perceived uniqueness that the (usually Western) traveller to Japan soon encounters. The unique four seasons (let’s ignore the rainy season), intestines being three times longer, penises are shorter but thicker (the first part of this last one at least is true); or, since the Japanese often view themselves as a whole, they also assume all Westerners are alike, so we can’t use chopsticks, dislike adzuki bean paste, and can’t learn Japanese fully.

It seems, according to an article the NPR forum, that there is a plan underway to write a book exploding the myths of Nihonjinron, which I hope is being written in Japanese. It would also be worthwhile, I think, producing an English anthology of some of the more bonkers Nihonjinron arguments.

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Japanese massage parlours

DIMSDRIVE performed a survey regarding the use of massage parlours amongst 5,954 members of their internet survey group. 2,441 men and 3,513 women of all ages participated in the survey. I’ve been once for a massage myself, at Queensway which was rather nice, but because they also do reflexology, I don’t want to spend any more money supporting quackery. Note that this survey is not about that kind of massage.

Q: Have you been to a massage parlour? (N=5,954)

Yes 47.7%
No 52.3%

Studying the age breakdown, for men only those in their forties had a majority who had been; for women only a quarter of the teenagers had been, but all other age groups (bar between 50 and 59 years old, by 0.2%) a small majority had been.

Now for those 3,112 who have been, various questions were asked.

Q: How frequently do you go?

More than once a week 3.8%
Two or three times a month 8.6%
Once a month 11.0%
Once every two or three months 15.2%
Once every six months 13.3%
Once a year 6.8%
Less than that 16.2%
No particular frequency of visits 25.1%

Q: On average, how long is each visit?

Up to 15 minutes 4.9%
Up to 20 minutes 8.3%
Up to 30 minutes 30.5%
Up to 45 minutes 15.7%
Up to 60 minutes 29.4%
Longer than 60 minutes 5.3%
No particular fixed length of time 5.9%

Q: Which body part do you usually get massaged? (Multiple answer)

Shoulders 57.9%
Lumbar regions 44.6%
Spine 42.7%
Neck 42.5%
Feet 33.31%
All body 31.8%
Soles of feet 24.5%
Arms or hands 13.7%
Head 10.3%
Other 0.9%

Q: Who do you often go with? (Multiple answer)

By myself 77.7%
Family 14.6%
Friends 13.5%
Lover 3.6%
Colleagues 2.4%
Other 0.0%

Q: Where are the parlours you often go to situated? (Multiple answer)

Near home 35.2%
Near station 30.2%
Near work 15.6%
In shopping centre 14.7%
In department store 6.1%
Inside station 5.5%
Others 16.3%

Q: Around what time do you often visit? (Multiple answer)

Weekday morning 11.6%
Weekday lunchtime 13.2%
Weekday afternoon or evening 29.4%
Weekday night 22.3%
Weekend morning 8.7%
Weekend lunchtime 13.3%
Weekend afternoon or evening 24.5%
Weekend night 5.0%
Other 4.1%

Next, the styles of massage the people have had performed on various parts of the body was investigated. The highlights were British style was most popular for soles of the feet (reflexology quackery is popular), and Thai style was the most popular for the whole body.

Q: Do you have a favourite massage parlour? (Sample size=3,112)

Yes 60.2%
No 39.8%

SQ: If answered yes to previous question, how did you find that favourite parlour? (Sample size=1,240, multiple answer)

Just came across it 41.0%
Friends or family introduced it 36.6%
Word of mouth 20.8%
Free newspaper 12.0%
Internet 9.4%
Magazine 6.8%
Television 2.0%
Other 3.1%

SQ: If answered yes to previous question, why do you like it? (Sample size=1,240, multiple answer)

Good technique 58.8%
Easy access 51.9%
Responsive staff 46.0%
Reasonable price 40.2%
Clean shop 33.2%
Good service 28.4%
Takes reservations 13.8%
Private rooms 13.1%
Long or late opening hours 12.8%
Same sex masseurs 11.0%
Other 3.2%

Q: For those who have never used a massage parlour, do you want to? (Sample size=2,842)

Want to 56.6%
Don’t want to 17.1%
Don’t know 26.3%

Women, by almost half as much again than men want to visit a parlour.

Q: For those who have never used a massage parlour, if a parlour has what sort of features would you want to try to visit? (Sample size not mentioned, perhaps 2,842 * 56.6%=1,609, multiple answer)

Reasonable price 92.5%
Clean shop 76.7%
Easy access 71.3%
Same sex masseurs 38.5%
Private rooms 37.7%
Various styles of massage available 32.0%
Long or late opening hours 27.2%
Health consultations given 26.8%
Can go with friends or family 14.6%
Cafe or restaurant facilities 14.0%
Takes reservations 13.9%
Creche facilites 12.6%
Popular with locals 9.6%
Introduced by TV or magazines 8.9%
Children’s massage available 4.2%
Home visiting service 3.7%
Others 2.1%
Don’t know 0.2%
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Old folk living alone

In my wife’s daily newspaper, the Seikyo Shimbun, there was a short article regarding statistics on old people in Japan who live alone. Whether or not old folk living alone is a good thing or not, I’ll leave it for others to comment, but one one hand both my grandmothers lived alone for most of their retirements, but in the sme town as our family so someone visited them almost every day, whereas in Japan they have adverts for a kettle that phones home with statistics of daily usage so you can tell if Grannie’s been making tea or not.

In 2004 the government carried out a survey, and discovered that there was 2,820,000 women over 65 living alone, about triple the figure of 910,000 for men. In the last three years alone, this figure has increased by 180,000. Over half of the women had got into the situation by outliving their husbands, around double the percentage for men outliving their wives. About 10% lived alone due to having never married, but why the remaining people are living alone, it is not recorded. Presenting the population of single seniors separated by sex and age, we get the following table:

Males 65-69 7.4%
Males 70-74 6.8%
Males 74-79 5.1%
Males 80-84 3.0%
Males 85+ 1.9%
Females 65-69 16.0%
Females 70-74 19.5%
Females 74-79 19.5%
Females 80-84 13.0%
Females 85+ 7.8%
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New Year’s postcards

In Japan, Christmas cards are, obviously, almost unheard of, so instead the traditional season’s greetings are done via 年賀状ハガキ nengajou hagaki, New Year’s greetings postcards. The themes for the cards usually reflect the Chinese zodiac with this coming year being the Year of the Dog, so no doubt, given the current dog boom in Japan, stupid chihuahuas will adorn most cards. I usually send cards out to my colleagues, but this year, thanks to new privacy regulations, the list of home addresses of my colleagues is now Company Confidential, so we have been banned from creating personal address books from the data!

SourceNext conducted a small net-based survey on people’s plans for the coming season, and found out the following snippets of information. The sample was 516 people from all over the country, exactly 50:50 male and female, carried out in mid-September.

Q1: Do you plan to send New Years greeting cards (not just postcards, including e-mail or mobile-phone message, etc) this coming New Year? (Sample size=516)

Yes 89.7%
No 10.3%

Q2: What way will you send your greetings? (Sample size=463, multiple answer)

Postcard 95.7%
e-mail 37.1%
Mobile phone 31.1%
Web-based greetings car service 18.6%
Others 0.0%
No answer 0.0%

Q3: Including e-mail, etc, in total about how many New Year’s greetings will you send? (Sample size=463)

10 or less 7.6%
11 to 30 28.3%
31 to 50 21.4%
51 to 100 23.3%
101 or more 19.4%

Q4: Including e-mail, etc, will you use separate designs for work and personal, etc, New Year’s greetings? (Sample size=463)

Yes 51.8%
No 48.2%

Q5: About how many different designs will you make? (Sample size=480 where did that number come from? Shouldn’t it be 463*51.8%=240? Since there are two sub-questions, everyone counts twice?)

Work use

Two designs 54.2%
Three designs 2.1%
Four designs 0.4%
Five or more designs 0.8%
Won’t make or won’t separate (ie 0 or 1) 42.5%

Personal use

Two designs 63.3%
Three designs 17.1%
Four designs 2.9%
Five or more designs 10.0%
Won’t make or won’t separate (ie 0 or 1) 6.7%

Q6: When do you plan on buying your New Year postcards? (Sample size=443)

As soon as they go on sale 20.5%
November (but not ASAP) 25.1%
December 31.4%
January (!) 0.7%
Not decided 22.3%

Q7: When do you plan on starting making (ie writing or printing) your New Years greetings cards? NB: Last posting date is 24th December. (Sample size=443)

November 5.6%
December 1st to 24th 64.8%
December 25th to 31st 17.2%
January 1.6%
Not decided 10.8%

Q8: How will you make the postcards cards? Answer for the picture side and address sides separately. (Sample size=433+433=886, multiple answer)

  By hand Software Home printing machine Order from printing company Others
Address side 33.0% 68.2% 1.4% 0.7% 1.1%
Picture side 16.5% 77.9% 4.1% 6.8% 5.9%

Q9: What sort of greetings card do you want to use? (Sample size=463, multiple answer)

Chinese zodiac picture or illustration 75.8%
Other illustration 30.2%
Pet photo 6.9%
Family or children photo 21.2%
Others 5.6%

Q10: About how much would you spend on greetings card design software? (Sample size=117) Presumably there was a “Would you buy design software?” question to cut down the sample size.

Up to 1000 yen 20.5%
Up to 2000 yen 26.5%
Up to 3000 yen 31.6%
Up to 5000 yen 17.1%
Up to 8000 yen 3.4%
Over 8000 yen 0.9%

Q11: Why would you buy card design software? (Sample size=117, multiple answer)

For this year’s original contents 77.8%
For the latest features 33.3%
Others 7.7%
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Irregular blog status update

I’m having a rest from translation today, so instead I’ll post a few interesting stats of my own. Google AdSense last month earned enough beer money for one 500 ml can of Asahi Super Dry at vending machine prices, and at this rate it will be sometime in the summer of 2008 when I actually break the $100 minimum payout balance! I passed 2,000 visitors yesterday, averaging about 40 or so per day, but much of that is through BlogExplosion. However, about 20% of my hits are from other sources, which is nice. I’m the 53th most authoratitive blog on Japan, according to Technorati. Got a Page Rank of Search Engine Optimization, but still languishing on page 10 of Google when searching for my blog title, but people still get here from Google searches that suggest my nearest Google cached index is wonky, or something – I’m fourth on page 10 from home, but eighth from work. I surprise myself with some of the statistics I translate, like the dekichatta kekkon stuff yesterday. Must add the Google section targetting stuff to get my sidebar ignored and blog entry highlighted to hopefully reduce the number of rather useless blog-related ads that appear. Shiron is ticking along nicely too, with people picking up articles from both places. Nonsense feels more popular than facts, however. I’d love to buy a domain name and dedicated host, but I need a decent recommendation and a good excuse to part with the money!

UPDATE: Got a link to one of my articles from the Lost Budgie – thanks! My first proper inbound link that I didn’t have to ask for!

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Thoughts on divorce in Japan

infoseek Research and Rakuten Research (not sure of the connection between the two companies) carried out the following survey regarding people’s views on divorce. They interviewed 1,852 married or divorced people aged from 20 to 69 in April of last year. (Actually, the survey was part of a larger one on general lifestyle issues, and this report chose to highlight the divorce aspect.) The statistic of 30% of young people marrying due to a bun in the oven is rather eye-opening.

First, people were asked the reason for resolving to get married. The top answer was “No particular reason”, at 24.2%; next was worrying about getting left on the shelf and other age-related concerns at 23.4%. 14.1% said because they’d been going out for so long, and 12.5% was for some other reason. Where the other 25.8% went is not noted, but in the “other reason” category, answers like “Because I like… partner or the concept of marriage, I don’t know – Japanese is sometimes vague!” and “I want to live together with my partner” and other forward-looking statements were in the majority. Looking at individual age groups, 30.3% of those in their twenties had their hands forced by the necessity of a shotgun wedding! Note that in Japan, children born out of wedlock is still less than 10% of the total births.

Now on to divorce: the raw figures are as follows.

Q: Have you ever thought about divorcing your current partner?

Never 63.2%
Thought about it before 31.1%
Currently thinking about it 5.7%

Looking at the figures in detail, considering those who are currently and have previously thought about divorce as one, only 29.4% of men have, whilst 43.1% of women have. Looking at those currently thinking about divorce by age group for each sex, the peaks are for early thirties men, at 10.3% and late forties women at 9.2%.

Q: For those who have thought about divorce, for how long have you thought about divorcing your current partner?

  All (N=626) Male (N=232) Female (N=394)
Up to six months 8.9% 3.9% 11.9%
Six months to one year 11.7% 9.5% 12.9%
One to three years 17.3% 15.9% 18.0%
Three to five years 12.3% 13.8% 11.4%
Five to eight years 10.7% 12.9% 9.4%
Eight to ten years 8.5% 11.2% 6.9%
10 to 15 years 12.9% 13.8% 12.4%
15 to 20 years 7.5% 8.6% 6.9%
20 to 25 years 5.4% 6.0% 5.1%
25 to 30 years 4.2% 3.4% 4.6%
Over 30 years 0.6% 0.9% 0.5%

The above table seems to show that women have thought about divorce for a shorter time on average than for men, but the exact reason for this is not hinted at within the article.

As can be seen from the table below, the biggest reason for thinking about divorce is a personality clash, at 45.0%, followed by problems with parents or relatives at 22.0%, and living together causing mental problems at 21.1%. Amongst those aged 40 and over, the personality clash issue is especially large.

Q: For what reasons did you think about divorce? (Multiple answer)

Personality clash 45.0%
Problem with parents or relatives 22.0%
Living together causing mental problems 21.1%
Disagreements about money sense 19.3%
Disagreements about lifestyle 19.2%
Disagreements about sex 18.2%
Wanting to be alone 14.2%
Disagreements about interests 12.9%
Problem regarding children 12.0%
It was a mistake getting married 11.8%
Loans or wasteful habits 8.9%
Partner’s personality changed 8.8%
Partner’s unfaithfulness 8.6%
Domestic violence 6.5%
Others 6.5%
Changed jobs 5.8%
Cannot go out freely 5.4%
Drinking problem 5.3%
Get away from children 3.8%
Gambling 3.5%
Religion or ideology problem 3.0%
Redundancy 3.0%
Met someone else 2.2%
Didn’t receive any spending money 2.1%
Illness 2.1%
Don’t want to return home 1.6%

Looking at why people don’t get divorced, one reason that splits the sexes is the concern of the effect on a child having just a single parent. 48.3% of men versus 38.3% of women felt this to be a concern, perhaps reflecting the usual outcome of custody issues, namely that children tend to end up with the mother (my personal opinion, not mentioned in the survey analysis). Similarly, 23.3% of men would hate to be separated from their kids versus 15,5% of women.

Q: For what reasons did you suppress your desire for divorce? (Multiple answer)

  All Male Female
Couldn’t survive financially 22.7% 5.6% 32.7%
Living alone is lonely 8.5% 9.1% 8.1%
Pitiful for a child to have a single parent 42.0% 48.3% 38.3%
Parents or others opposed to divorce 6.4% 6.0% 6.6%
Other people think we should be together 2.1% 2.2% 2.0%
Must keep up appearances 17.4% 20.3% 15.7%
Partner couldn’t live without me 9.4% 8.6% 9.9%
Partner couldn’t live alone 12.9% 16.8% 10.7%
Would hate to be separated from children 18.4% 23.3% 15.5%
Others 15.8% 10.8% 18.8%

Thinking about how long it will be until they are divorced, 50.2% thought within a year, and 22.3% within half a year (so 27.9% are between six to twelve months). It’s not clear if the sample size are just those currently thinking of divorce, but that may be correct.

Questioning the whole sample of 1,852 people regarding bringing up the subject of divorce, 80.5% thought women should bring it up, but only 51.9% thought men should. In addition, 69.0% thought they should bring up the topic themselves, whereas 17.8% said it was their partner, and 13.2% of the time both sides brought up the topic round about the same time. This last sentence is unclear – it might refer to in cases of those who are divorced or thinking about divorce, but the question uses the present tense.

Q: For those of you divorced, what did you do with your wedding ring?

Just kept it 27.9%
Threw it away 24.9%
Others 22.3%
Returned it to partner 15.7%
Sold it 5.1%
Gave it to someone else 2.0%
Had it remade into other jewelry 2.0%
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