Macromill Research recently published a survey into Apple’s iPhone5, concentrating on existing iPhone users, but also featuring additional numbers from non-iPhone users who were thinking about buying said iPhone5.
Demographics
Over the 11th and 12th of October 2012 500 iPhone-using members of the Macromill monitor group completed a private internet-based questionnaire. 57.6% of the sample were male and 42.4% were female, and rather than age groups, their history of iPhone use was given. 45.2% had used an iPhone for less than a year, 25.4% had used one for over a year but less than two, and 29.4% had used one for two years or more. In addition, another 196 non-iPhone users who were looking at buying the iPhone5 also completed a similar internet-based questionnaire over the same period.
There’s quite stunning loyalty figures in many of the tables below! For me the biggest eye-opener was the older iPhones having one in five satisfied, yet not one single Android user reported being so. Read the rest of this entry »
MMD, Mobile Marketing Data Laboratory, recently published a report on a survey they conducted themselves into tablet ownership and purchase views.
Demographics
Between the 25th and 29th of October 2012 17,559 people, presumably members of the MMD monitor panel completed a presumably private survey. No further demographics were provided.
I’m sort-of thinking about a Nexus 7; it’s nice and cheap, and pretty good according to reviews by friends. I’m interested to see if the Japanese manufacturers exit the consumer tablet market; Sony at least offer a different design than just a slab, and I was disappointed to see that the Panasonic Eluga Live tablet doesn’t even merit a mention, although the 90,000 yen price tag might have something to do with it… Read the rest of this entry »
From the 5th to the 7th of September 2012 1,006 members of the goo Research monitor group completed a private internet-based questionnaire. 53.4% of the sample were female, 10.5% in their teens, 13.7% in their twenties, 26.6% in their thirties, 27.6% in their forties, 11.7% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
The motto of Takarazuka, 清く、正しく、美しく, kiyoku, tadashiku, utsukushiku, Purity, Propriety, Beauty, (the official English rendering seems to be Modesty, Fairness and Grace) is well-known, but perhaps less well-known is that behind the scenes (I don’t know if that is a literal or a figurative expression!) there is also a list of 25 Uglinesses. In the two years of training that all aspiring actors must go through before setting foot on the stage these 25 Uglinesses are hammered home, often literally.
Over the 26th and 27th of September 2012 500 smartphone users between the ages of 20 and 59 chosen by some unstated method completed an internet-based questionnaire. No further demographics were given.
I spent some time today with my wife looking for an upgrade from her dumb phone to a smartphone. She seemed quite taken by the LG Optimus G, which does has impressive stats, and I wonder if she was actually unconciously influenced by the advert that’s running on the TV, as she says the guy 11 seconds in has a lovely smile, but she didn’t realise that was advertising the same phone as the one she was eyeing up. Read the rest of this entry »
goo Research recently carried out asurvey into the interesting topic of smartphone privacy, although japan.internet.com only reported on the security lock results.
Demographics
Between the 5th and 9th of October 2012 1,080 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 15.6% in their teens, 17.8% in their twenties, 21.3% in their thirties, 16.2% in their forties, 16.3% in their fifties, and 12.8% aged sixty or older.
I don’t use any lock on my smartphone, myself. I’d like to see some sort of voice-based password that combined both voice and phrase recognition. Read the rest of this entry »
About 1.384 billion Tweets were generated in Japan in September 2012, and these formed the data from which the following top ten was generated. It is also noted that “typhoon” racked up 57.15 million tweets on its peak day, whereas the second-placed “iPhone 5″ managed just 6 million at its peak. Read the rest of this entry »
From the 5th to the 7th of September 2012 1,006 members of the goo Research monitor group completed a private internet-based questionnaire. 53.4% of the sample were female, 10.5% in their teens, 13.7% in their twenties, 26.6% in their thirties, 27.6% in their forties, 11.7% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Oh, let’s recycle last week’s image for this week’s survey – having a friend comment on it might be a spur towards being more active in partner-seeking activities!
Note that answer 11 might seem a bit odd, but I suspect it was a female-only answer, as in Japan women do tend to quit their careers when they either get married or have kids. Read the rest of this entry »
From the 5th to the 7th of September 2012 1,006 members of the goo Research monitor group completed a private internet-based questionnaire. 53.4% of the sample were female, 10.5% in their teens, 13.7% in their twenties, 26.6% in their thirties, 27.6% in their forties, 11.7% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
I remember when I invited a friend round to my Japanese flat when I was single, and I’m sure he couldn’t help but notice my empty beer can situation, but fortunately it wasn’t quite approaching this:
From the 5th to the 7th of September 2012 1,006 members of the goo Research monitor group completed a private internet-based questionnaire. 53.4% of the sample were female, 10.5% in their teens, 13.7% in their twenties, 26.6% in their thirties, 27.6% in their forties, 11.7% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
For me, it was probably number 2 at New Year that was one of the strongest impulses! Seeing this in my living room would do the trick too:
A recent survey from goo Research, conducted in conjunction with the primary school children-oriented site Kids goo, looked at primary school teachers’ work, and in particular their use of IT, information technology.
Demographics
The sample came from primary school teachers registered with the goo Research online monitor group, and 206 people responded to the survey. Further details, including basic information like when the survey was conducted, was not reported.
Although the sample is quite small, note that it was targeted at elementary school teachers, so the accuracy is perhaps better than a quick look at the numbers would suggest.
I don’t know how computers are used in schools, really, but I do worry that replacing concrete, tangible activities with computer-based ones (if that, indeed, is what is going on) is detrimental to children’s development.
Research results
Q1: What sources do you use for preparing lessons? (Sample size=206, multiple answer)
Books
91.7%
Internet
80.1%
Practical lessons
44.2%
Newspapers
31.6%
Television, video
18.9%
Other
3.9%
Q2: Do you feel a gap between your and your pupils’ computer skills? (Sample size=206)
Pupils are ahead by a wide margin
32.0%
Not much gap, but pupils are more skilled
24.3%
No gap
43.7%
Q3: Which of the following computer skills do you have? (Sample size=206, multiple answer)
Can use mail efficiently
86.9%
Can answer questions from students
77.7%
Can teach them about online morals
62.1%
Can respond to computer problems during lessons
61.2%
Other
1.9%
Q4: Have you ever had a pupil or parent, guardian discuss internet issues with you? (Sample size=206)
Yes
No
From pupils
26.7%
73.3%
From parents, guardians
15.0%
85.0%
Q5: Do you have worries about pupils’ internet use? (Sample size=206)
Yes
63.1%
No
17.0%
Can’t say
19.9%
Q6: What kinds of web sites might you want to use, let your pupils use? (Sample size=206, multiple answer)
Protects children’s safety
75.7%
Designed for children
73.8%
Information arranged by subject, school grade, etc
70.4%
Can trust the site operators
61.7%
Widely-known, famous
33.0%
Recommended by the Board of Education
22.3%
Other
1.9%
Q7: Have you ever taught a lesson that used iPads, other tablet computers? (Sample size=206)
Macromill Research recently published a survey into Apple’s iPhone5, concentrating on existing iPhone users, but also featuring additional numbers from non-iPhone users who were thinking about buying said iPhone5.
MMD, Mobile Marketing Data Laboratory, recently published a report on a survey they conducted themselves into 
japan.internet.com recently reported on a survey conducted by 
goo Research recently carried out asurvey into the interesting topic of 
A recent survey from goo Research, conducted in conjunction with the primary school children-oriented site 
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