One Seg television more popular than video iPod?

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Do you watch movies, etc on a portable device? graph of japanese opinionjapan.internet.com published the results of the latest survey by JR Tokai Express Research, conducted at the end of September into the usage of video contents on mobile phones and other portable devices. They interviewed 330 people from their internet monitor panel. 72.1% were male, 18.8% in their twenties, 41.5% in their thirties, 27.6% in their forties, 9.7% in their fifties, and 2.4% in their sixties.

I’m still looking for my ideal video playback device; around iPod Nano size, but with a screen covering all of one face. Battery life would need to be around four hours, or two hours plus external battery pack for emergencies, although two hours is perhaps borderline. I’ll be buying a new phone, a P702iD, which apparently has video playback from SD card, but as to the quality, I’ll have to wait and see. I’d love to be able to download on my PC the latest BBC news overnight and have an SD card waiting for me in the morning loaded with the news sized to the mobile’s screen. There is apparently iChannel that does this for you for a fee, but the transmission charges would make it unfeasable, I fear.
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Over two-thirds prefer mobile phones to fixed lines

How long is a long phone call? graph of japanese opinionLast week japan.internet.com published the results of research by Cross Marketing Inc into voice calls with mobile phones. 300 people from their monitor group successfully completed a private questionnaire; demographically there was the usual Cross Marketing equal split: 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

I prefer fixed lines, as sometimes mobiles are difficult to hear, and the full-size handset just feels better. And, of course, call costs are much cheaper!
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Keywords preferred to URLs in television advertising

Which is better in TV ads: keyword or URL? graph of japanese opinionjapan.internet.com recently published the results of an opinion poll conducted by goo Research into search keywords in television advertising. At the end of September 1,088 people from thier monitor group successfully completed a web-based private questionnaire. Demographically, 58.1% were female, 21.8% in their twenties, 43.7% in their thirties, 24.0% in their forties, and 10.6% in their fifties.

Recently, Japanese television advertisements (and some print advertisements too) have tended to use instead of URLs a search keyword. Sometimes there are unique, made-up keywords, such as ウサタク, usataku, which, if fed into Google, matches the expected page. Others, however, have much more generic terms, even just HIS, but which, at the time of writing anyway, also works in Google. This seems like they would be a great target for googlebombing, but this seems not to have happened, which does seem a bit odd to me.
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Mayonnaise and…

goo Ranking did another silly wee opinion survey recently, this one looking at what were unusual but tasty mayonnaise combinations. As usual, no demographics, and scores are expressed as percentages of the top votes-getter.

Kewpie mayonnaise is my favourite mayonnaise, not that I like the taste much, nor that I put it on anything other than salad, but their adverts are wonderful!

More Kewpie adverts may be found on YouTube by following this link.

Note that Mari’s Diary beat me to the punch on this one, and Japan Probe has a wee bit more about Kewpie, and tarako in particular.
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Mmmmm, foreign beer

Back in May goo Ranking published the results of one of their quick web polls into people’s favourite foreign beer. As usual for goo Ranking, no demographic information is available, and the score for each beer is the percentage of the votes it received compared to the number one choice.

Sadly, but not really unexpected, Budweiser (not the real Budvar, sadly) scooped number one slot. However, many of the beers voted for are, I would guess, local beers brewed under licence. I’ve had “Indian” Kingfisher lager that was imported to Japan from the UK, and in Los Angeles I once had Asahi Super Dry with “IMPORTED” boldly stamped on the label, only to find the small print indicating it had come from Canada.
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Japanese cinema-going habits

How many cinema visits in the last year? graph of japanese opinioninfoPLANT recently published the results of an opinion poll they conducted into watching movies. Over a week at the start of September they published an open survey through the DoCoMo iMode menu system, where they gathered the views of 5,963 self-selected people, 65.5% female.

I manage to get to the cinema about once a month on average, although I’ve got about four or five coming up this month that wifey is dragging me to I’m all too happy to attend with wifey. Yesterday I went to see Lady in the Water, which would have been a good Twilight Zone episode, but as a movie…

In Japan, the average ticket price outside the rare multiplexes is ¥1,800 (cheaper for the last show), but at least popcorn and drinks are reasonably priced. However, if you go, always try to buy the advance tickets, usually ¥1,300, and they often come with a free present, which I must try to flog off on e-Bay one day. Anyone want to make me an offer for five World Trade Center candles complete with brass-effect plastic stand?

Since I’m mentioning cinema prices, the other two main ways to save money are to go on the first of the month when prices are just ¥1,000, but of course everything sells out quickly, or if you’re of the female persuasion, most cities have a ¥1,000 Ladies’ Day once a week. Movix Rokko tries to balance things out with a Men’s Day at the same price.
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Four in five eventually RTFM

Why don't you RTFM? graph of japanese opinionAt the start of last month, MyVoice asked its monitor panel whether they read their mobile phone’s manual. They got 12,967 valid replies to their private internet-based opinion poll; 54% of the respondents were female, 3% in their teens, 21% in their twenties, 38% in their thirties, 25% in their forties, and 13% aged fifty or older.

Most telephones come with a telephone directory thickness manual, although usually in A5 size, plus perhaps two other subsiduary manuals. Actually, English speakers have it best, as there is usually a 10 or 20 page appendix with a potted guide to the phone that summarises all the key features in English.

Oh, and RTFM is, for those who might not know, an abbreviation for Read The Friendly (or substituting other F-words as necessary) Manual.
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Four in five Japanese phones are clamshells

japan.internet.com recently published the results of a survey by goo Research’s mobile group on what sort of mobile phone people had. This mobile survey is slightly different from the usual style – this is sent directly to the mobile phones of members of their monitor group, and is called a “real time” survey. This was their sixteenth mobile users’ survey (but the first I’ve translated, I think), and this time they received 1,086 successfully completed questionnaires. 56.5% of the respondents were female, 3.8% in their teens, 30.8% in their twenties, 41.0% in their thirties, 20.6% in their forties, and 3.8% aged fifty or older.

This survey is quite an incomplete one, so apologies in advance for the lack of full information for some of the questions. I should register with them so I can get the full data, although I do worry about infringing copyright if I republish data obtained via a semi-private site, even if it is free to access.
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Almost half Japanese net users using anti-spyware tools

Do you know about spyware? graph of japanese opinionjapan.internet.com recently published the results of a survey by JR Tokai Express Research into spyware counter-measures. They interviewed 330 people employed in public or private enterprises (why they limited it like that, I don’t know!), with 81.8% of the sample male, 12.7% in their twenties, 40.9% in their thirties, 31.8% in their forties, 13.3% in their fifties, and 1.2% in their sixties.

One thing that isn’t clear is whether or not the anti-spyware tools are part of an anti-virus package, a firewall, or a specialised checking tool. Personally, I use, and strongly recommend, Spybot – Search & Destroy, and to some extent suggest AdAware as a secondary tool. I also recommend that Windows users ditch Explorer and try Opera instead.
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Official: this is the most popular blog in Japan!

Looking at my recent search referrers, I couldn’t help but notice what Google is telling me:

http://www.google.com/search?q=most popular japanese blog

Which, at the time of writing, gives me none other than this very site as the top hit!

Talking of Google hits, I had one rather obsessive Canadian trying:

http://www.google.ca/search?q=her OR with OR without OR prettier OR nearsighted “glasses”&start=680

What on earth was this person looking for?

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