Macromill Research recently conducted a ranking survey into 2012 trends.
Demographics
Between the 1st and 3rd of December 2012 exactly 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, and exactly 20% in each of their twenties, thirties, forties, fifties, and sixties.
I find the votes for Kyary Pamyu Pamyu and Momoiro Clover Z rather surprising, as I thought they both would have a very narrow demographic of fan. Talking of fans, I remember seeing an interview with some of their fans. One of the group’s signature moves is stage diving, so the fans have a very particular way of linking arms for catching them that ensures no-one either accidentally (or deliberately) cops a feel.
Here’s a video of Ms Pamyu, which is also rather disordered…
goo Research recently conducted a survey into scheduling, the highlights of which were reported on by japan.internet.com.
Demographics
Between the 16th and 22nd of November 2012 1,072 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.3% in their teens, 18.6% in their twenties, 21.3% in their thirties, 15.8% in their forties, 16.0% in their fifties, and 12.0% aged sixty or older.
At work, I used to use a paper calendar to note appointments as our intranet schedule app was rather awful, but recently we’ve upgraded to Exchange, which is a whole lot easier to use, and can actually produce meeting reminders! Privately, I rely on my wife as the built-in Android app is pretty useless, and she always spends lots of time making sure her feature phone’s schedule is up-to-date.
Here’s one thing you can’t do with a smartphone schedule.
Over the 5th and 6th of October 2012 1,064 members of the goo Research monitor group completed a private internet-based questionnaire. 58.2% of the sample were female, 10.5% in their teens, 13.7% in their twenties, 26.6% in their thirties, 27.6% in their forties, 11.7% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Number 16 was the first one I knew, having seen it used and explained on TV just last week!
Macromill Research recently published the results of their survey into Christmas 2012.
Demographics
Over the 13th and 14th of November 2012 500 members of the Macromill monitor group who lived in Tokyo or the three surrounding prefectures of Kanagawa, Chiba and Saitama completed a private internet-based questionnaire. The sample was split exactly 50:50 male and female, and exactly 25% in their twenties, 25% in their thirties, 25% in their forties, and 25% in their fifties.
It’s very interesting to note for men that the iPad mini is the only item named by brand. One reason might be that it is just about the only tablet advertised on television, with regular prime-time spots almost every day. The Japanese manufacturers seem to have given up, but just yesterday I saw my first advert for Amazon’s Fire HD. Read the rest of this entry »
japan.internet.com reported on the 6th regular survey into terrestrial digital television conducted by goo Research. However, the regularity of this survey is diminishing somewhat now that it is pretty much ubiquitous.
Demographics
Between the 5th and 9th of November 2012 1,086 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.2% in their teens, 18.2% in their twenties, 21.5% in their thirties, 16.0% in their forties, and 28.1% aged fifty or older.
One possible reason for the increase in television watching might be more to do with the depressed economy and people spending more time at home, thus it’s not that digital makes programmes any better, it’s that people cannot afford to do much else.
The survey ends by noting that it would be nice if the focus of the survey could move to consumption of contents; broadcast versus recorded versus on demand versus YouTube, for example. Read the rest of this entry »
Between the 7th and 9th of November 2012 1,094 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.3% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.4% in their forties, 15.6% in their fifties, and 12.0% aged sixty or older.
I too much specify a preference for real books and real language schools, which leads me to think that perhaps there is an age bias in this survey. The figures were not reported, but older people tend to travel overseas more (I think…), thus older people would tend to be more wedded to 20th century technology, thus the bias away from virtual learning?
Since I’m mentioning online learning, I’ll put in a good word for Tofugu; he offers online Japanese courses along with his rather entertaining blog. Read the rest of this entry »
Over the 5th and 6th of October 2012 1,064 members of the goo Research monitor group completed a private internet-based questionnaire. 58.2% of the sample were female, 10.5% in their teens, 13.7% in their twenties, 26.6% in their thirties, 27.6% in their forties, 11.7% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
I’ll use “him” throughout the survey as managerial posts are overwhelmingly staffed by males, and anyway most of the complaints sound like they are about men, not women.
Fortunately I don’t have a boss who suffers from 5, both 7s, 9, 11, 14, 17 to 22, and 27, if you catch my drift. Here’s the best BOSS in Japan:
goo Ranking had a look at the charms of plump guys; I’ll keep my eyes open for the female equivalent, of course!
Demographics
Over the 5th and 6th of October 2012 1,064 members of the goo Research monitor group completed a private internet-based questionnaire. 58.2% of the sample were female, 10.5% in their teens, 13.7% in their twenties, 26.6% in their thirties, 27.6% in their forties, 11.7% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This question was for the females only.
I cannot think of anything to add to this, so here instead is someone looking fat and gentle…
This recent survey from Interface In Design into smart television, where the respondents got to compare devices hands-on, produced the surprising result that one Korean model beat three Japanese models in almost every category.
Demographics
Between the 11th and 16th of October 2012 240 people were picked off the street to take part in a Central Location Test, where they could try all the devices under test hands-on. The sample was of people who watched television at home at least thrice a week, and there was a 50:50 split of the sexes in each of four age groups, with 25% in their twenties, thirties, forties, and fifties or older. The televisions under test were all 55 or 52 inch LCDs, Panasonic TH-L55ET5, Sony KDL-55HX850, Sharp LC-52L5 and LG 55LM7600.
I believe that in this test people were aware which television was which, in other words there is nothing that I could see in the survey that suggests that maker names were hidden. This makes the graph here even more suprising, as one would have thought the people surveyed would have been more loyal to their local brands. Even if names were hidden, it still makes grim reading for the Japanese television manufacturers, what with now all three of the makers here having their shares relegated to junk status. Read the rest of this entry »
This recent survey from Interface In Design into smart television, where the respondents got to compare devices hands-on, produced the surprising result that one Korean model beat three Japanese models in almost every category.
Demographics
Between the 11th and 16th of October 2012 240 people were picked off the street to take part in a Central Location Test, where they could try all the devices under test hands-on. The sample was of people who watched television at home at least thrice a week, and there was a 50:50 split of the sexes in each of four age groups, with 25% in their twenties, thirties, forties, and fifties or older. The televisions under test were all 55 or 52 inch LCDs, Panasonic TH-L55ET5, Sony KDL-55HX850, Sharp LC-52L5 and LG 55LM7600.
Macromill Research recently published the results of their survey into 
japan.internet.com reported on the 6th regular survey into 
goo Research recently conducted a survey into 
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