goo Ranking took a look at what experiences on reaching one’s thirties people can identify with, for both women and men.
Demographics
Between the 5th and 7th of November 2012 1,049 members of the goo Research monitor group completed a private internet-based questionnaire. 58.8% of the sample were female, 10.2% in their teens, 14.6% in their twenties, 27.5% in their thirties, 25.1% in their forties, 11.0% in their fifties, and 11.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. Perhaps only those over thirty answered this question.
There’s a suspicious 5% gap between each answer for the women, so that would mean the top answer only got 20 votes, which does seem very low, especially since for the men there seems to be around 100 votes for their top answer.
I don’t think I really felt anything particular in my thirties, although I can identify with many of the answers with regards to hitting my forties! Read the rest of this entry »
Macromill Research recently conducted a survey that looked at women and crying, and this article presents the report japan.internet.com wrote about the results.
Demographics
Over the 23rd and 24th of November 2012 415 female members of the Macromill monitor panel aged between 20 and 59 years old completed a private internet-based questionnaire.
Note that the survey excluded crying at movies, books, etc. Or, no doubt, being in close proximity to a sumo wrestler. Read the rest of this entry »
Macromill Inc continued their annual tradition of publishing a survey looking at people who are turning 20 and will be attending a Coming of Age ceremony, traditionally held today, January 14th 2013, in their 2013 new adults survey. For reference, I previously translated the 2010 survey.
Demographics
Over the 20th and 21st of December 2012 500 members of the Macromill monitor group who will eligible to attend a Coming of Age ceremony in 2013 completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and were all aged either 19 or 20.
The second half of the survey, fortunately, is a bit brighter. 35.4% interested to some degree in foreign employment is quite a bit higher than I would have imagined, although the cynic might say that figure is inflated by those who see a dark future for Japan in Q1, so wish to get out while the going is good…
A surprise for me is that there is a significant difference between the sexes regarding mobile phones; the women seem to have been quicker to switch to smartphones, although I wonder how much is tied in with their much higher SNS usage, as mobiles make Twitter, LINE etc more pleasurable to use. Read the rest of this entry »
Macromill Inc continued their annual tradition of publishing a survey looking at people who are turning 20 and will be attending a Coming of Age ceremony, traditionally held today, January 14th 2013, in their 2013 new adults survey. For reference, I previously translated the 2010 survey.
Demographics
Over the 20th and 21st of December 2012 500 members of the Macromill monitor group who will eligible to attend a Coming of Age ceremony in 2013 completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and were all aged either 19 or 20.
Overall, it’s quite a gloomy survey, not just for the answers on their views on the future, but also seeing the difference in the sexes, such as the women being much less interested in politics, elections and the economy than their male counterparts. On the other hand, a majority have dreams, and although they don’t see a bright future for Japan, they do see one for themselves. Read the rest of this entry »
Between the 5th and 7th of November 2012 1,049 members of the goo Research monitor group completed a private internet-based questionnaire. 58.8% of the sample were female, 10.2% in their teens, 14.6% in their twenties, 27.5% in their thirties, 25.1% in their forties, 11.0% in their fifties, and 11.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
I’ve done number 3, once in Scotland and once in Japan… If we count company overnight stays, one person who I shared a room with has excessively noisy gargling and left the sink under about 10 centimetres of water. Read the rest of this entry »
I missed publishing this report before New Year, but I think the data is interesting enough for you to forgive me the slight slowness. It is a look at New Year greeting situation by Furyu, with the target of the survey being middle and high schoolgirls.
Demographics
Between the 14th and 16th of December 2012 270 middle and high schoolgirls (aged 13 to 18) who used the Pictlink site run by the survey company completed an internet-based questionnaire.
I must say I’m surprised by the results here, as the media tells me that schoolgirls are always on the leading edge of trends, yet good old-fashioned paper postcards maintain their strong showings, followed by bog standard email. However, LINE does put in a very strong showing, but Twitter and SNS barely register. It would also have been useful to see how many people were contacted via each method.
Not being a schoolgirl myself, all my greetings within Japan were postcards. Internet-only friends didn’t merit individually addressed felicitations! Read the rest of this entry »
Just a quick statistic today, a look at an investigation by Video Research Interactive (VRI) into web sites visited by the F2 demographic, namely women aged between 35 and 49 years old.
Statistics gathering methodology
Taking the 200 most popular Japanese web domains in November 2012 as a base, VRI used their own particular methodology to determine the percentage of visits that came from the F2 demographic between the 1st and 30th of Novermber 2012. It is not noted whether the counts included smartphones and mobile phones along with PCs.
Note that over all 200 domains, the F2 demographic made up 15.7% of all visitors.
In lieu of a picture, here’s an ad for Belle Maison:
Today’s second goo Ranking is another one quite appropriate for the time of year, a look at bargain-hunting tips.
Demographics
Between the 5th and 7th of November 2012 1,049 members of the goo Research monitor group completed a private internet-based questionnaire. 58.8% of the sample were female, 10.2% in their teens, 14.6% in their twenties, 27.5% in their thirties, 25.1% in their forties, 11.0% in their fifties, and 11.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Here’s the typical January sales scene where everyone rushes for a lucky bag:
My bargain hunting for this year was as it is every year, a Mr Donut lucky bag, but despite four visits to three different shops they were all sold out when I turned up, so I guess I should have done number 10… Read the rest of this entry »
Between the 5th and 7th of November 2012 1,049 members of the goo Research monitor group completed a private internet-based questionnaire. 58.8% of the sample were female, 10.2% in their teens, 14.6% in their twenties, 27.5% in their thirties, 25.1% in their forties, 11.0% in their fifties, and 11.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
My New Year resolution is number 1 on working days, as I’d like to lose about 6 or 8 kilogrammes this year. I get forced into number 2, as the spousal unit complains too much if I don’t! Number 3 I will never quit, but doing this blog feels sometimes as if I’m in number 13 territory. I should set my wallpaper to this to remind me of #1 and #2…
A recent survey from MMD Laboratory entitled 2012 smartphone user insight survey confirmed a trend I have seen with my own eyes; SNS usage, in particular LINE, has really taken off.
Demographics
Few demographics were presented; just that over the 18th and 19th of December 2012 670 smartphone using members of the MMD monitor panel completed a private internet-based questionnaire. The sample was aged between 20 and 59 years old.
When I initially read this survey, I was surprised to see email not featured anywhere, but finally I noticed that it was considered a built-in function. What I would really like to learn, though, is what people use for their main email provider; is it their carrier’s functionality or do they choose GMail or other third-party providers? Read the rest of this entry »
Macromill Research recently conducted a survey that looked at 
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I missed publishing this report before New Year, but I think the data is interesting enough for you to forgive me the slight slowness. It is a look at 
A recent survey from MMD Laboratory entitled 
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