japan.internet.com recently published the results of a survey conducted by Cross Marketing Inc on one of the latest tools that has been causing something of a buzz around the English-language blogging world, namely Twitter. Twitter is an application that allows short messages to be posted to mini-blog and a group of listeners, perhaps a bit like a Web2.0 blog and RSS and instant messenger combined, with a bit of SMS thrown in for good measure.
Demographics
Over the 9th and 10th of May 2007 Cross Marketing interviewed 300 members of its internet monitor panel. The sample was split into regular sized groups: 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties. Each age group was also split evenly into 30 male and 30 female respondents.
I’ve not used Twitter and have no plans to myself, as my impression is that most of the users are people wedded to their internet connection posting about the trivial things in their daily lives with worryingly high frequency, perhaps like a grown-up version of MySpace. Read the rest of this entry »
japan.internet.com recently reported on a survey conducted by JR Tokai Express Research into personel systems, in particular in this report, in how salaries are calculated.
Demographics
On the 30th of April 2007 JR Tokai Express Research questioned 330 members of their online monitor panel employed in either private or public enterprises. 67.3% were female, 15.2% in their twenties, 42.1% in their thirties, 31.2% in their forties, 9.4% in their fifties, and 2.1% in their sixties.
My salary is performance based with a horrendously complex evaluation system that changes almost every year. I’m just coming up to setting my targets for this year, which, as with the two 6-monthly reviews of progress towards these set goals, consists largely of horse-trading and inventing ratings so you don’t look either too good or too bad, and of course being foreign I don’t quite fit into the system, so more pointless tweaking takes place to make allowances. They have a box for TOEIC score, so instead I put down my Kanji Kentei targets, but “write like a Japanese middle-school student” is hardly a major achievement from a Japanese perspective! An ex-colleague had the right idea – he just refused to fill in any form that wasn’t in English. Read the rest of this entry »
Between the 27th and 28th of April 2007 exactly 1,000 members of goo Research’s online monitor group who were mobile phone users successfully completed an online questionnaire. 54.0% were female, 2.3% in their teens, 18.4% in their twenties, 41.3% in their thirties, 23.1% in their forties, and 14.9% aged fifty or older.
With the launch of NTT DoCoMo’s 904i series of phones having taken place just four or five days before this survey was conducted, the awareness of the new models seems very high! This new series’ main features seem to be two phone lines in the one handset – not a new feature to the mobile world, but the first time a full model range has suported it – and Napster support for unlimited music downloads. This feature also was previously available in some of the 903i phones, but now for the first time all the phones in te one range support it.
At the weekend トリビアの泉, Trivia no Izumi, Fount of Trivia looked at that most vital of questions, what is cuteness. They gathered together five top researchers in the field who spent seven hours designing the ultimate in cuteness. This character was passed on to the chief Hello Kitty designer for final touch up and presentation to the world.
But before we get to that, they also surveyed the public to find out what they thought Japan’s cutest character was. Read the rest of this entry »
Between the 5th and 6th of April 2007 Nepro Japan collected 3,866 responses through a menu option available through the public menu systems of NTT DoCoMo’s iMode, SoftBank’s Yahoo Keitai and au’s EZweb. 42% of this self-selecting survey was male, 3% in their teens, 36% in their twenties, 42% in their thirties, and 18% aged forty or older.
Not being a parent, and not having a parent in this country, I cannot comment on any personal experiences.
In Q1 there seems to be rather a lot of orphans! Perhaps it includes people who have fallen out of touch with their parents. Read the rest of this entry »
Central Research Services recently published a survey on a topic I’ve been keen to find a survey on, namely gambling. I’d still like to find a more detailed survey, especially to see if lottery scratch-card addiction is an issue, as the promotion of them on television is extremely irresponsible in my opinion.
Demographics
Between the 7th and 10th of July 2006 (CRS are always slow to report their surveys!) they conducted face-to-face interviewed with 2,000 randomly selected individuals from all over the country. 1,379 successful responses were obtained.
This topic covered legal gambling in Japan, namely horses, boats, cars, lottery, football pools, and of course pachinko and slot machines. Stuff like internet gambling or holidays to Las Vegas were outside of the scope of this survey.
I’ve only indirectly gambled in Japan, due to someone giving me a year-end lottery ticket. I’d love to visit a Pachinko Parlour sometime, but I’m scared to go as I fear I’d either go deaf or inhale far too much second-hand smoke!
However, the Pachinko advertisements on television are often rather interesting. Thanks to Japander for uploading!
japan.internet.com recently published the results of a survey conducted by JR Tokai Express Research into the use of IP phones.
Demographics
330 members of JR Tokai Express Research online monitor group employed in the private or public sector completed a private survey conducted on the 21st of April 2007. 62.4% were male, 15.8% in their twenties, 49.4% in their thirties, 26.7% in their forties, 6.7% in their fifties, and 1.5% in their sixties.
The main promoter of IP phones (and the biggest provider of “free” wireless connections in Japan, but that’s another story!) is Yahoo! BB, who can often be found in front of railway stations and the like thrusting ADSL routers into the hands of unsuspecting passers-by for them to use as both internet connection ports and as telephones. Their service allows free calls to other Yahoo! BB users, and almost all standard phones can just plug straight into their routers. Read the rest of this entry »
I noticed over on Mutant Frog Travelogue that Adamu presented the results of research by the Ministry of Agriculture, Forestry, and Fisheries and others into isues surrounding wedding banquet costs. Well worth a visit to check out the waste that goes on at such events.
Over a week between the 10th and 17th of April 2007, infoPLANT collected 7,038 self-selecting respondents to a survey available through the DoCoMo iMode mobile phone menuing system. 35.3% of the sample was male, 6.7% female. For the results persented below, the 173 people, or 2.5% who carried nothing with them were eliminated.
I would love to have seen them ask about mirrors, as it seems that the vast majority of women in trains, and quite a few men, have them stuffed away in their bags for emergency make-up sessions. Read the rest of this entry »
japan.internet.com recently published the results of a survey conducted by Cross Marketing Inc on one of the latest tools that has been causing something of a buzz around the English-language blogging world, namely Twitter. Twitter is an application that allows short messages to be posted to mini-blog and a group of listeners, perhaps a bit like a Web2.0 blog and RSS and instant messenger combined, with a bit of SMS thrown in for good measure.
japan.internet.com recently reported on a survey conducted by JR Tokai Express Research into 
Nepro Japan recently reported on an interesting report on 
Central Research Services recently published a survey on a topic I’ve been keen to find a survey on, namely 
japan.internet.com recently published the results of a survey conducted by JR Tokai Express Research into the 
infoPLANT recently reported on a short but interesting survey they conducted into 
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