世論 What Japan Thinks

Email newsletter, or as they are known in Japanese English mail magazines (which is usually then abbreviated to meru-maga) are a popular way for companies to communicate with their customers and potential customers. To find out how popular, japan.internet.com reported on a recent survey conducted by goo Research into email newsletters.

Demographics

Over the 20th and 21st of January 2008 (don’t ask me why japan.internet.com took three months to report!) 1,100 members of the goo Research online monitor group successfully completed a private internet-based questionnaire. 52.9% of the sample were male, 14.4% in their teens, 20.3% in their twenties, 21.4% in their thirties, 16.2% in their forties, and 27.6% aged fifty or older.

I run a wee newsletter myself, just a weekly summary of my surveys, other interesting news, stuff about blogging, and rounded off with something interesting or strange that happened to me in the past week. If you’d like to join or check the archives, visit the 世論 What Japan Thinks Google Groups Newsletter or sign up with this form:

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Although mixi still rules the Japan Social Networking Service market in Japan, this 12th regular SNS survey from goo Research and reported on by japan.internet.com showed some changes lower down in the rankings.

Demographics

Between the 7th and 9th of April 2008 1,091 members of the goo Research monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.2% in their twenties, 21.4% in their thirties, 16.3% in their forties, 15.7% in their fifties, and 11.8% aged sixty or older.

As lots of people seem to be looking for invites to mixi, both xorsyst and Tofugu are offering them. Note that you seem to need a Japanese mobile phone in order to sign up.

My SNS participation is limited to my rather static personal and web site Facebook pages. I’ll respond to any friend requests, but don’t expect anything more out of me!
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With the overblown fuss and much misunderstanding in the foreigner community about fingerprinting and the horrors of biometric scanning, this recent survey reported on by japan.internet.com and conducted by Marsh Inc into biometrics provides some insight into how the Japanese view this matter.

Demographics

Between the 4th and 8th of April 2008 300 members of the Marsh internet monitor group successfully completed a private online questionnaire. The sample was exactly 50:50 male and female, and 20.0% were in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 14.7% in their fifties, and 5.3% aged sixty or older.

I’ve not actually used any biometric identification system (excluding US immigration!), although my wife used to have a mobile phone with a fingerprint scanner, but rather than use it for unlocking the phone, she used it for a virtual pet game where scanning one’s finger initiated the petting action!
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Two silly rankings for the price of one today! This time goo Ranking looked at what people think they’ll have to give up once they marry, for both men and women.

Demographics

Over the 21st and 22nd of March 2008 1,036 people from the goo Research monitor group completed a private internet-based questionnaire. 50.7% were male, 7.0% in their teens, 14.7% in their twenties, 30.1% in their thirties, 27.0% in their forties, 10.9% in their fifties, and 10.2% aged sixty or over. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. Only the single people were asked today’s questions.

For me, I realised that I’d have to give motorbike riding, not that that was much of a hardship in Japan as for three months it’s too cold and for four it’s far too hot to ride, and living around Osaka it’s a long ride before you get to much in the way of interesting terrain. Just about everything else I had to give up was a good thing, from beer to regular delivery pizza.

Number 5 for women is a telling one, as are the two 15s for men…

What will you or did you regret giving up for marriage?
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This week goo Ranking decided to report on what in vogue items or fashions from the 1980s do people get nostalgic about when they look back on them.

Demographics

Over the 21st and 22nd of February 2008 1,052 people from the goo Research monitor group completed a private internet-based questionnaire. 50.7% were female, 6.4% in their teens, 15.7% in their twenties, 31.0% in their thirties, 26.6% in their forties, 11.2% in their fifties, and 9.1% aged sixty or over. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

This is a difficult one for me to answer, as I was never really into the fads myself during that time. Music brings back certain memories, so thinking about that it’s probably the silly hair from people like Kajagoogoo, Duran Duran, Adam Ant or the sharp suits of Tony Hadley of Spandau Ballet and the rest of the New Romantic boom that would spark not a longing for the actual music or styles, but just to be there again and do things differently or just do the same things all over again.

All photos have been appropriated from random websites via Google Image Search…
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I’ve only really heard of PLC through work, as other departments produce a quite successful range of devices. PLC, or Power Line Communication, is communicating over domestic power lines. It’s a cheap and easy way to network and free from the security issues associated with wireless, although prone to noise from other electrical devices. To see what is going on in the average Japanese home, goo Research conducted a survey, reported on by japan.internet.com, into PLC.

Demographics

Between the 10th and 12th of April 2008 1,098 members of the goo Research online monitor group successfully completed a private internet-based questionnaire. 53.8% of the sample was male, 17.8% in their teens, 19.2% in their twenties, 15.8% in their thirties, 16.9% in their forties, 18.2% in their fifties, and 12.1% aged sixty or older.

PLC really is quite idiot-proof, I hear. Just plug both ends into an available socket, connect one end to your internet line, the other to your PC, and Bob’s your uncle. Transmission speeds are up to 100 Mbps, so I hear.

I personally don’t need PLC, as my home came wired with hot and cold running broadband in every room.
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[part 1] [part 2] [part 3]

This rather epic survey from the Cabinet Office Japan will be split into multiple parts and posted over the next few days. Here they looked at awareness of society, covering four main areas of country and society, the state of society today, evaluation of government, and how society works. A translation of a similar survey from last year may be found here and two years ago is here.

Demographics

10,000 people aged 20 or older were randomly selected from the entire Japanese population to take part in the survey. From that group, 5,494 people agreed to take part in face-to-face interviews conducted between the 7th and 24th of February 2008. 53.8% of the sample was female, 8.1% in their twenties, 15.3% in their thirties, 15.8% in their forties, 21.3% in their fifties, 21.9% in their sixties, 16.5% in their seventies, and 3.1% aged eighty or older. 74.7% were married, 11.8% were divorced or widowed, and 13.5% were unmarried.

The depression continues in this section, with Q13 dissatisfaction with the government’s KY-ness (空気が読めない, Kuuki ga Yomenai, inability to sense the mood), and Q14 showing pretty much all aspects of life not looking good and Q15 highlighting the ones particularly decaying. However, at least the final section on children was bright in outlook.
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[part 1] [part 2] [part 3]

This rather epic survey from the Cabinet Office Japan will be split into multiple parts and posted over the next few days. Here they looked at awareness of society, covering four main areas of country and society, the state of society today, evaluation of government, and how society works. A translation of a similar survey from last year may be found here and two years ago is here.

Demographics

10,000 people aged 20 or older were randomly selected from the entire Japanese population to take part in the survey. From that group, 5,494 people agreed to take part in face-to-face interviews conducted between the 7th and 24th of February 2008. 53.8% of the sample was female, 8.1% in their twenties, 15.3% in their thirties, 15.8% in their forties, 21.3% in their fifties, 21.9% in their sixties, 16.5% in their seventies, and 3.1% aged eighty or older. 74.7% were married, 11.8% were divorced or widowed, and 13.5% were unmarried.

Q6 and Q7 are a pretty depressing pair of statistics, with only peace showing any degree of optimism, but social breakdown bearing down on many people. Also, Q8 shows that people are more proud of the past rather than the present Japan.
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[part 1] [part 2] [part 3]

This rather epic survey from the Cabinet Office Japan will be split into multiple parts and posted over the next few days. Here they looked at awareness of society, covering four main areas of country and society, the state of society today, evaluation of government, and how society works. A translation of a similar survey from last year may be found here and two years ago is here.

Demographics

10,000 people aged 20 or older were randomly selected from the entire Japanese population to take part in the survey. From that group, 5,494 people agreed to take part in face-to-face interviews conducted between the 7th and 24th of February 2008. 53.8% of the sample was female, 8.1% in their twenties, 15.3% in their thirties, 15.8% in their forties, 21.3% in their fifties, 21.9% in their sixties, 16.5% in their seventies, and 3.1% aged eighty or older. 74.7% were married, 11.8% were divorced or widowed, and 13.5% were unmarried.

The results for love of one’s country (not patriotism, which is a different word in both English and Japanese) in Q1 and Q2 were interesting, but Q3 was surprising that so large a minority thought that looking out for themselves was more important. I’d have liked to have seen a follow-up question to investigate why people chose each of their answers.

Q4SQ is perhaps misleading to the casual reader; over 40% take part in environmental activities, but as most large cities require separation of different kinds of rubbish, the surprise to me is more that the figure is so low.
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As the amount of free minutes bundled with mobile phones in Japan are limited, indeed it never seems to be a feature of advertising, but on the other hand many people rely on email rather than voice to communicate, this survey reported on by japan.internet.com and conducted by JR Tokai Express Research Inc into fixed line phones reveals something about what choices people have made.

Demographics

On the 11th of April 2008 330 members of the JR Tokai Express Research online monitor panel successfully completed a private internet-based questionnaire. 71.2% were male (a high percentage given that this is not their usual employee-only style survey), 0.6% were in their teens, 17.6% were in their twenties, 42.7% in their thrties, 30.0% in their forties, 8.2% in their fifties, and 0.9% in their sixties.

I’ve not used a public phone for years in Japan, although the mother-in-law does quite often call when she is out. Perhaps we ought to buy her one of these old folk mobile phones and put her on the family plan so we can call freely. However, I don’t think the call volumes justify it, as we have an extremely cheap fixed-line phone plan, so even regular one hour phone calls rarely run up enough of a bill to justify the phone rental costs.
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