This survey has perhaps a rather narrow sample, but it is the early 20s women who are the trend leaders (or the first to adapt trends promoted by industry, depending on how cynical you want to be) so this recent survey sponsored by JIDPO (Japan Industrial Design Promotion Organization) and conducted by goo Research into design reveals a number of interesting numbers.
Demographics
Between the 1st and 5th of December 2008 1,102 women from the goo Research monitor group aged between 20 and 26 answered an online private questionnaire. 33.2% of the sample resided in the Tokyo area, 33.6% in the Osaka area, and 33.2% in the Nagoya area. 9.9% of the sample were aged 20, 14.0% aged 21, 17.2% aged 22, 16.4% aged 23, 20.1% aged 24, 21.8% aged 25, and 0.6% aged 26.
Not surprisingly Apple feature prominently, but note that in Q1 there are six or less iPhone owners who rate their device (cross reference the data with Q3), versus 125 iPod owners, yet in Q2 the iPhone is the second-most appreciated device that people do not own. Both the SoftBank CEO and I know the reason for that.
I am surprised, however, by Sharp’s mobiles being high on the list. Their AQUOS mobile phone ball joint is an impressive piece of industrial design, but the overall phone is a bit ordinary, I feel. My personal favourite mobile phone from a design point of view is the NEC N703iD credit-card themed one.
And, of course, in the interest of equality, secrets women are keeping from their Japanese boyfriends. This was the topic of a recent goo Ranking survey, for both men’s secrets and women’s secrets.
Demographics
Between the 22nd and 26th of January 2009 1,071 members of the goo Research monitor group completed a private online questionnaire. 51.8% of the sample were male, 6.9% in their teens, 14.3% in their twenties, 28.9% in their thirties, 27.8% in their forties, 11.3% in their fifties, and 10.8% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Looking at the answers, one can assume that it is mostly the single people who are answering, but even still it does paint a picture of rather casual relationships with cheating being an activity that many people are participating in.
For me personally, number three is pretty close, but in a good way. Before I met my wife my ideal was based on relatively low expectations, I suppose, but she is so completely different to the sort of person I thought I could ever hope to meet. Ahh, I could go on and on about her, but then we’d get into number six territory! Read the rest of this entry »
With many mobile phones both here in Japan and abroad sprouting touch panels and full keyboards, this recent survey by goo Research and reported on by japan.internet.com into mobile phone input facilities revealed a few interesting statistics about them.
Demographics
Between the 12th and 17th of February 2009 1,074 members of the goo Research monitor panel completed a private internet-based questionnaire. 53.2% of the sample were male, 15.5% in their teens, 17.9% in their twenties, 21.7% in their thirties, 16.6% in their forties, 15.9% in their fifties, and 12.4% in their sixties.
The survey also investigated voice input, but it is just the simple pattern matching for speed dial, I believe, a feature standard on many phones. I believe the next big feature for Japanese phones will be the dictation of email messages, but I also believe it won’t work very well and will not find any significant mainstream use.
If I had the money, I’d really love to upgrade to the Sharp S004, featuring all three of the features asked about here, a full keyboard, a touch panel, and an accelerometer. Read the rest of this entry »
Here’s a survey I translated last month but it fell through a crack and I forgot to publish it! It was performed by DIMSDRIVE Research, and looked at book purchasing.
Demographics
Between the 29th of October and the 13 of November 2008 9,566 members of the DIMSDRIVE monitor panel completed a private internet-based questionnaire. 50.2% of the sample were male, 1.1% in their teens, 12.8% in their twenties, 31.3% in their thirties, 31.4% in their forties, 16.1% in their fifties, and 7.3% aged sixty or older.
This was one of these surveys that I really liked the idea of, but as I started translating it I realised it wasn’t living up to my expectations, thus I ended up laying it aside and forgetting about its existance!
Note that books here include manga comics in book form, I believe. I’d have loved to have seen the average spend per person per month on books, how many of their monthly book purchases are from second-hand stores, and how often people swap or borrow books with friends or from libraries. Read the rest of this entry »
First, Deas over at Rocking in Hakata has an epic edition of the Japan Blog Matsuri, with a pretty massive set of 26 entries to the Foreigh Food Matsuri. Enjoy!
Second, I’ve signed up for Google Friends Connect for some reason:
Feel free to add yourself to the list and… I’m not really sure what happens after the and, but there must be some good reason why everyone at JapanSoc.org is signing up!
Looking at my recent statistics, everyone seems pretty much ad-blind on WJT, so looking at this recent survey from goo Research and reported on by japan.internet.com into internet advertising, their third regular survey on this subject, it looks like I need to get more goo monitors visiting my site!
Demographics
Between the 2nd and 5th of February 2009 1,092 members of the goo Research monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.4% in their thirties, 15.9% in their forties, and 28.0% aged fifty or older.
I think one can infer that the 15.3% in Q1SQ1 who find advertisements useful includes most if not all of the 14.3% in Q1SQ2 who purchased items as the result of a click. Although one in seven have made a purchase through a search click, there is no information to the total number of clicks to total number of purchases. In addition, not all clicks are through to purchases; indeed I’ve just blocked one advertiser who is promoting their site that contains nothing but stolen content (in fact, twice-stolen, most likely), which I thought was against the Google AdWords rules. Read the rest of this entry »
It’s now about a year since acTVila launched, a facility for using your television as a media centre, allowing download of movies (and other contents) on demand for both free and pay contents. This recent survey from Marsh Inc and reported on by japan.internet.com looked at this subject of acTVila.
Demographics
Between the 12th and 15th of February 2009 300 members of the Marsh monitor group completed a private internet-based questionnaire. 50.0% of the sample were female, 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 14.l7% in their fifties, and 5.3% aged sixty or older.
I’m very surprised to see that a quarter of all digital television watchers have plugged their television into the internet. Although my HDD player is network ready, I’ve never had the urge to plug it in as I don’t really see what the point is. It would enable me to program it remotely from a mobile phone, but I’ve never been in the situation where I thought this might be useful.
On the other hand, I have got a bunch of ideas about what features might encourage more people to plug in which I plan to talk about at work next Monday, so I’d better not say anything here as my employer will no doubt want to bury them in the patent process.
Oh, and sorry for the delay in posting, but I’m in Athens on a business trip, and I couldn’t get my internet to work in the airport lounges along the way! Read the rest of this entry »
Today is the Day of the Cat in Japan, since the 22nd of the 2nd month may be read as “nyan nyan nyan”, the Japanese equivalent of “meow meow meow”. So, to celebrate, goo Ranking looked at strange but cute cat actions.
Demographics
Between the 22nd and 26th of January 2009 1,071 members of the goo Research monitor group completed a private online questionnaire. 51.8% of the sample were male, 6.9% in their teens, 14.3% in their twenties, 28.9% in their thirties, 27.8% in their forties, 11.3% in their fifties, and 10.8% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
For reference, two years ago the cat survey was on cats’ cutest actions, without the strange clause.
Most of the animal shows on Japanese television have regular segments featuring cute but strange cats, so here’s three entertaining clips from YouTube:
With the economy tanking, and with many firms announcing pay freezes if not cuts, this survey conducted by iBridge Research Plus and reported on by japan.internet.com into wives and foreign exchange is rather timely.
Demographics
On the 2nd of February 2009 300 married women from the iBridge monitor group completed a private internet-based questionnaire. 7.3% of the sample were in their twenties, 44.3% in their thirties, 32.0% in their forties, 13.0% in their fifties, and 3.3% in their sixties.
By Ken Y-N (
February 21, 2009 at 00:38)
· Filed under Site News
Just a little bit of news about a project that’s underway here on WJT and one that might never finish… I’m developing a FAQ (Frequently Asked (unAsked?) Questions) by pulling out interesting facts from each survey I’ve posted. With this blog coming close to 1,500 posts and with a target of three questions per post, it’s obviously a major undertaking, so I’ll be progressing slowly, but hopefully faster than my posting pace so I can one day get up to date!
With many mobile phones both here in Japan and abroad sprouting touch panels and full keyboards, this recent survey by goo Research and reported on by japan.internet.com into 
Here’s a survey I translated last month but it fell through a crack and I forgot to publish it! It was performed by DIMSDRIVE Research, and looked at 
Looking at my recent statistics, everyone seems pretty much ad-blind on WJT, so looking at this recent survey from goo Research and reported on by japan.internet.com into 
It’s now about a year since acTVila launched, a facility for using your television as a media centre, allowing download of movies (and other contents) on demand for both free and pay contents. This recent survey from Marsh Inc and reported on by japan.internet.com looked at this subject of 
With the economy tanking, and with many firms announcing pay freezes if not cuts, this survey conducted by iBridge Research Plus and reported on by japan.internet.com into 
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