I can’t believe they moe-d that!

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First, what is moe? I’d like to explain in my own words, but I’d probably irritate half my readership, so instead here is a casual essay and a more formal look at what it means.

A fad at the moment is sticking cute cartoon girls on everything, so this quicky from goo Ranking looked at to what items they couldn’t see the need for the addition of moe characters.

Demographics

Between the 23rd and 26th of October 2009 1,162 members of the goo Research monitor group completed a private internet-based questionnaire. 62.9% of the sample were female, 10.5% in their teens, 20.7% in their twenties, 30.8% in their thirties, 21.9% in their forties, 9.0% in their fifties, and 7.0% aged sixty or older.

A moe toolbox will go well with your ita-sha, and as for a moe CV book, perhaps only necessary if you wanted a job at a maid cafe.
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2009 top news stories in Japan

It’s getting towards the end of the year, so let’s have a look back at the top news and items from 2009 in this survey from Marcomill Inc.

Demographics

Over the 4th and 5th of December 2009 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sexes were split exactly 50:50, and 25.0% were in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% between 50 and 69 years old.

My top news would be the DPJ’s victory, the arrest of Ichihashi, and the press reaction to the Noriko Sakai drugs bust. Top topical items would be the iPhone 3GS (I’m surprised it didn’t make it), the 1,000 yen toll road traffic jams, and the Odaiba Gundam. What’s yours?
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Mobile SNS – game-centric sites gaining on mixi

Which mobile SNS do you use the most? graph of japanese statisticsThe granddaddy of Japanese SNS, mixi, seems to be losing ground in the mobile phone world, faced by the challenge from casual game-centric SNSs, according to the results of this survey from Point On Research and reported on by japan.internet.com into mobile Social Networking Services (SNS).

Demographics

On the 9th of December 2009 800 mobile phone user completed a private mobile phone-based survey. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

The two challengers to mixi are currently involved in a battle over an incredibly tedious-looking fishing game that GREE make the centre-piece of many of the television spots, as can be seen below:


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Social lending trends in Japan

Would you want to use a Social Lending Service? graph of japanese statisticsThis is the first I’ve heard of such a thing as social lending, cash loans between individuals, but I consider myself educated after reading this survey on the matter conducted by iBridge Research Plus and reported on by japan.internet.com.

Demographics

On the 30th of November 2009 300 members of the iBridge monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 9% in their twenties, 31.7% in their thirties, 38.7% in their forties, 14.7% in their fifties, and 6.0% in their sixties.

There are apparently two main types of social lending; auction style (maneo being one example) and market style with AQUSH being one of this style.

I don’t think I’d touch any of these services with a barge pole – I would fear that they would be even more scammer-riddled than the average auction site!
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2010 New Year nengajo greetings plans

By what date do you plan to send your New Year greetings? graph of japanese statisticsIt’s getting to that time of year when we need to getting our New Year greetings prepared; this recent survey from Macromill Inc on this topic looked at not just the traditional postcards, but also electronic greetings.

Demographics

Between the 20th and 24th of November 2009 500 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, although not quite 50:50 throughout each age band. 7.2% were in their teens (between 15 and 19 years old), 17.2% in their twenties, 20.2% in their thirties, 17.2% in their forties, 20.8% in their fifties, and 17.4% in their sixties.

It’s probably just my stinginess, but I’m extremely surprised that in Q1SQ3 there was no answer about “because it’s free” as the reason for sending electronic greetings!

Oh, and my New Year postcards got delivered today. My wife went a bit crazy ordering the cards, so we have Rilakkuma, two styles of Pooh, and Hello Kitty designs…
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Manga newspapers rated by 7 in 10 Japanese

Do you feel newspaper columns are difficult to understand? graph of japanese statisticsI do like some of the subjects that iShare come up with, and this survey is one of these times, where they look at manga newspapers, newspapers in comic form.

Demographics

Between the 17th and 20th of November 2009 510 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 56.7% of the sample were male, 32.4% in their twenties, 32.2% in their thirties, and 35.5% in their forties.

On first reading this story, I naturally typed “manga newspaper” into Google and ended up on this site. It’s a rather interesting place (assuming a degree of Japanese knowledge), if only just to see how they render figures like Prime Minister Hatoyama, President Obama, Tatsuya Ichihashi, recently-arrested for the murder of Lindsay Ann Hawker, and Osama Bin Laden.
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Just one in twenty always wear masks for swine flu prevention

Would you yourself want to get a swine flu vaccination? graph of japanese statisticsThis detailed survey from DIMSDRIVE Research into new-type influenza or swine flu, found that surprisingly few people are always wearing masks as a preventative measure. Perhaps there is a degree of confirmation bias in our own personal experiences as mask wearers do stand out, so we remember the definite sightings from a busy day on the train but forget the times when there’s just a couple of masks in the carriage.

Demographics

Between the 14th and 29th of October 2009 13,263 members of the DIMSDRIVE monitor group completed a private online questionnaire. 54.1% of the sample were male, 0.8% in their teens, 8.9% in their twenties, 28.3% in their thirties, 32.0% in their forties, 19.0% in their fifties, and 11.0% aged sixty or older. Note that this survey was performed during a period when the number of reported cases was rapidly increasing.

Note that the Japanese term is 新型インフルエンザ, shingata infuruenza, new-type flu, but I’ll use swine flu in this translation as it’s easier to understand.

At work we have a bottle of disinfectant at the door that I always use just to show willing, but I don’t use it anywhere else.

I went today to the barber and all the staff were masked up, but no-one seemed to have a cough, but I suppose given the close-up work a barber does the mask is reassuring to the customer.
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iPhone top smartphone, Acer Aspire top netbook in Japan

I find the figure of one in four people usually carrying a standard notebook computer a quite frankly unbelievable figure from this survey from goo Research, reported on by japan.internet.com, the third regular mobile devices survey. I have also translated the first and second surveys.

Demographics

On the 26th of November 2009 1,095 members of the goo Research monitor group completed a private internet-based questionnaire. 53.5% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.7% in their thirties, 15.6% in their forties, and 28.0% aged fifty or older.

Since the last survey the percentage of both notebooks and PSPs being carried has increased, which the report suggested was due to Windows 7 and PSP Go launches. However, the number carrying smartphones was down 0.7%, but I suspect that might be as much a statistical blip as an indication of a definite trend.
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Physical strength and sports in Japan: part 2 of 2

Are you interested in Japanese at international competitions? graph of japanese statistics[part 1][part 2]

The Cabinet Office Japan recently published the results of their survey into physical strength and sports amongst the Japanese population.

Demographics

Between the 24th of September and the 4th of October 2009 3,000 adults randomly selected from population rolls from all over the country were approached for face-to-face interviews. Of the 3,000, 1,925 people, or 64.2%, were able and willing to take part in the survey. The main reasons for not taking part were refusal and not being in when the inverviewer visited. 54.2% of the sample were female, 9.2% in their twenties, 15.0% in their thirties, 17.4% in their forties, 19.6% in their fifties, 22.5% in their sixties, and 16.3% aged seventy or older.

I find it curious that many people think that kids today have a worse sport and play environment than when they were kids. I can understand about the lack of empty spaces (although I would have thought that parental paranoia about kids in empty spaces would have been more of a factor), but having less time to play is perhaps the fault of the parents and schools, a mixture of parents sending their kids to cram schools and schools and their after-school club activities.
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Physical strength and sports in Japan: part 1 of 2

Do you feel you don't get enough exercise? graph of japanese statistics[part 1][part 2]

The Cabinet Office Japan recently published the results of their survey into physical strength and sports amongst the Japanese population.

Demographics

Between the 24th of September and the 4th of October 2009 3,000 adults randomly selected from population rolls from all over the country were approached for face-to-face interviews. Of the 3,000, 1,925 people, or 64.2%, were able and willing to take part in the survey. The main reasons for not taking part were refusal and not being in when the inverviewer visited. 54.2% of the sample were female, 9.2% in their twenties, 15.0% in their thirties, 17.4% in their forties, 19.6% in their fifties, 22.5% in their sixties, and 16.3% aged seventy or older.

Ahh, a sport survey, so it must be an excuse for my frequent refrain of how I plan to buy a Wii Fit and get into some sort of less round shape.

My employer offers a discount on sports gym membership, but it’s some pretty pathetic percentage off a full-price membership for only one or two gyms in a chain neither of which are convenient for home.
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