Mobile phone straps in 2010

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How many straps do you have attached to your mobile phone? graph of japanese statisticsIt feels like ages since I’ve had the opportunity to flog you tat feature high quality wares from Strapya, so I make no apologies for littering this post with affiliate links, but please follow them anyway as Strapya do sell some strange stuff… Anyway, the survey in question was from Point On Research and reported on by japan.internet.com and looked at the matter of mobile phone accessories, looking at straps in particular.

Demographics

On the 5th of January 2010 800 mobile phone users completed a mobile phone internet-based questionnaire. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

I’ve not recently changed any straps on my mobile, but mostly due to neither my wife nor I upgrading phones.

I don’t know why I keep promoting Strapya as I make almost zero money out of it, just a few dollars a month or so…
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Japanese and ballpoint pens

About how often do you use a ballpoint pen? graph of japanese statisticsLet’s look at another curious corner of Japanese life, the use of ballpoint pens, in a survey conducted by DIMSDRIVE Research.

Demographics

Between the 19th of August and the 3rd of September 2009 11,182 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 50.8% of the sample were male, 0.9% in their teens, 10.8% in their twenties, 32.5% in their thirties, 31.6% in their forties, 16.7% in their fifties, and 7.5% aged sixty or older.

I don’t buy any pens, instead I usually fremantle them on business trips.

Coincidentally, when looking at this year’s nengajo New Year postcars my wife did remark on how a couple of them that had been hand-written with fine point ballpoint pens looked very neat, and how she wanted to buy a similar pen.
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Japanese press on the Ady Gil

I picked up an evening paper today in Japan and this is what I saw:

Gotcha! It's Za San wot won it!

The big headline in the middle is the Japanese transliteration of gotcha. Subheading inspired by Kill an Argie, Win a Mini Metro.

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Separate digital tuner boxes surprisingly unpopular

地デジカ|entoAs part of goo Research’s 12th regular survey into terrestrial digital television broadcasts, reported on by japan.internet.com, people’s upgrade plans were revealed, and the cheapest option of a separate tuner box had very few takers.

Demographics

Between the 10th and 15th of December 2009 1,062 members of the goo Research monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.5% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.0% in their forties, 15.8% in their fifties, and 12.0% aged sixty or older.

My parents in law need to be upgraded at, no doubt, my expense, so they’ll be getting the cheapest option, the tuner box, assuming we can find one! Last month they had NTT round trying to sell them either ADSL or fibre plus IPTV (they weren’t very sure either) but at about 5,000 yen per month it didn’t take much for us to persuade them it was an utter waste!

We’ve a digital-ready DVD and hard disk recorder, but I wonder if I might also buy a tuner box as the recorder takes too long to power up. But if we do that, we then have to worry about remote control overload…

Chidejika terrestrial digital television promotion mascot character bento lunch box from works & technica.
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Keeping real name off internet important to vast majority

Do you feel reluctant to reveal your real name on the internet? graph of japanese statisticsWith Facebook perhaps poised to do a full-on launch in Japan, iShare decided to look at Facebook’s requirement for real names, and real names on the internet in general.

Demographics

Between the 7th and 10th of December 2009 492 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 52.4% of the sample were male, 30.1% in their twenties, 28.5% in their thirties, and 41.5% in their forties.

I’ve got no problem using my real name, although I know my wife is pretty paranoid about doing so for various reasons that seem rather unclear to me. “People will know who you are and…” but I never find out what comes after the “and”. This does seem to be a rather common trait on the Japanese internet, as more often than not there are no names and no unobscured faces adorning the average blog.

Now I think about it, most of the people on Facebook that I have friended have their real names on display, but it never really registered until I read this survey!
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Electronic book readers – under 10,000 yen reasonable to four in five

What do you think is an appropriate price for a dedicated electronic book reading device? graph of japanese statisticsAlthough all electronic book readers in Japan have died a death since the very first one in 1990, with even big manufacturer-backed models like Panasonic’s Sigma Book and Sony’s Librie failing, Amazon’s Kindle and even Sony’s western models are flying off the shelves. To see if there are any signs of life in the Japan market, iBridge Research Plus looked at electronic book readers in a report published on japan.internet.com.

Demographics

On the 28th of December 2009 300 members of the iBridge monitor group completed a private internet-based questionnaire. 52.0% of the sample were male, 11.7% in their twenties, 31.3% in their thirties, 31.0% in their forties, 16.7% in their fifties, and 9.3% in their sixties.

For me too the current price of around 20,000 to 30,000 yen for the average reader is a bit much, especially as most companies haven’t got the interface quite right yet, judging from the reviews. As to why people are setting their price tag so low, perhaps it has something to do with the already-established user-base for mobile phone-based reading material?
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Email, internet, alarm most useful mobile features

This year, which mobile phone feature was the most useful? graph of japanese statisticsThis recent survey from iShare into 2009 usage patterns for mobile phones revealed a few surprises for me, not least that One Seg terrestrial digital broadcast decoding and music playing features were quite low on the lists of both used and useful features.

Demographics

Between the 2nd and 7th of December 2009 541 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 56.6% of the sample were male, 35.1% in their twenties, 28.7% in their thirties, and 36.2% in their forties.

In Q1 I’m really surprised to see over 15% of the iShare demographic does not have a mobile phone. As far as I am aware, and refering to other survey companies like goo Research and MyVoice, penetration is around 95%, so I’m not really sure what makes iShare so low. Are people being too smart for their own good and answering no because they have a PHS-based device, or is there a lot of data card and 3G dongle users?

As I’m married, my main voice and email partner was of course my better half. The most used and most useful feature was of course email. Answering for my wife, she probably exchanges more email in total with friends, although counting them individually I’m probably her main mail contact. As for voice, her mother wins by 1.6 kilometres.
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Diet methods Japanese want to try

Wii FatFeeling all bloated after New Year and looking to shed a few kilos? This recent ranking survey from goo Ranking looked at what food-related diets people wanted to try.

Demographics

On the 19th of November 2009 1,166 members of the goo Research monitor group completed a private internet-based questionnaire. 59.9% of the sample were female, 13.4% in their teens, 20.6% in their twenties, 28.2% in their thirties, 23.2% in their forties, 8.3% in their fifties, and 6.3% aged sixty or older.

I’ve not heard of the vast majority of the ones below! Kanten has been popular for a few years, as it has zero calories but a lot of texture, so works well for padding out the volume of food. The morning banana diet has also been big the last couple of years, especially after a rather large opera singer lost a good bit of weight on it – eat one or two or three bananas first thing with warm water, wait half an hour and then have a normal breakfast. Eat your usual food, but if you get peckish during the day, have another banana.

Image created by hobbs_luton on flickr.
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Otoshidama – see any movie for 1000 yen

If you’ve got a heap of New Year postcards, don’t throw them away – there’s not just the lottery with the results due to be announced on the 24th of January, but if you go to a nearby Toho Cinema with a New Year postcard with the last digit of the six-digit number in the bottom-right corner equal to either “1″ or “4″, you can see almost any movie for 1,000 yen, but there is an extra 300 yen surcharge for 3D. The campaign starts on Saturday the 9th of January and ends on the 28th of February. They’ll stamp your postcard then return it to you to prevent you using it twice.

Oh, and I love Toho’s manners video:

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Japanese urban legends people believed in

This set of Japanese urban legends that people just thought were true from goo Ranking is interesting, especially when compared to a previous Japanese urban legends survey I translated a while back.

Demographics

On the 19th of November 2009 1,166 members of the goo Research monitor group completed a private internet-based questionnaire. 59.9% of the sample were female, 13.4% in their teens, 20.6% in their twenties, 28.2% in their thirties, 23.2% in their forties, 8.3% in their fifties, and 6.3% aged sixty or older.

Number 2 is actually true, although it is for promotional reasons:

Number 5 is also actually almost true, although the school is in Shizuoka, I think. The kids gargle with it, as green tea has an anti-bacterial effect. I’ve seen it on the television, so it must be true!

When I was a kid, the one I believed the most was that Malboro was secretly sponsered by the KKK due to various hidden ciphers.
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