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Instagram used by over one in three young Japanese women

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Teenage girls, do you use Instagram? graph of japanese statistics
COLOPAL’s SmartAnswer recently conducted a survey into Instagram use, finding it most popular with younger girls and women.

Instagram is another thing that I’ve never got into, so I don’t know what I’m missing, but I suspect it is nothing much… If any of my readers feel like trying to convince me, please suggest accounts worth following, and I’ll give it a try. A quick search for “Instagram cats” gave me this:

From @misato_2cats: "I want you to have another cup of coffee,please!" #catsofinstagram

A photo posted by Cats of Instagram (@cats_of_instagram) on

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Queueing in Japan

How do you feel when you see an unknown queue? graph of japanese statistics

I thought it was us British that were a nation of queuers, but the Japanese do take the same pride in their ability to stand in a line, so this survey from Research Plus took a look at queueing.

Demographics

Between the 13th and 18th of January 2016 760 members of the Research Plus monitor group completed a private internet-based questionnaire. 54.7% of the sample were female, 2.5% in their twenties, 5.7% in their thirties, 17.5% in their forties, 30.3% in their fifties, and 44.1% aged sixty or older. The sample was also split 50:50 between residents of Kanto (Tokyo area) and Kansai (Osaka area), although not too much difference was to be seen in the answers.

Queues in Japan, outside of the obvious places like Disneyland, are often found when foreign chains open their first branch in Japan, and last days if not weeks until the novelty wears off. Ramen restaurants are another favourite, but I avoid both these kinds of places as my stomach tells me waiting a couple of hours is not worth it! Thirty minutes is the most I’m prepared to wait for food.
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New Year established customs that Japanese no longer need

Around the New Year there are a lot of old and new customs or established events that perhaps no longer interest people; to see what they might be, goo Ranking ran a survey looking at New Year customs that people feel are no longer needed.

Demographics

Between the 6th and 11th of December 2015 goo Ranking ran an open survey on their web site, which got 767 votes. Since it was an open survey, no demographics are available.

I’d personally vote to get rid of Osechi, the traditional food for seeing in the New Year. It does look nice, I suppose:

OSECHI 2011

To give wives time off (yes, sexist, but it’s an old tradition) food becomes cold everything, with the only warm thing being miso soup with mochi (rice starch) balls. I have to commit the sin of dipping all the cold stuff into the warm soup to make it palatable. It’s enough to make you hanker for cold turkey, and indeed 9 (nine!) years ago I translated another survey on what people want to eat after too much osechi.
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Nostalgic toys that are still selling

Today I report on a survey by goo Ranking into what toys and mail order goods people are surprised to learn are still selling.

Demographics

goo Rankings asked iBRIDGE’s Research Plus to conduct this survey, where between the 1st and 3rd of June 2015 500 members, 50:50 male and female, of their monitor group completed a private internet-based questionnaire. No further demographics were given.

I’m surprised to learn about ball-bearing guns still being on sale, as I thought they’d be too dangerous!

I was trying to find pictures of Slime, but that only turned up photos of the monster from the Dragon Quest series of games, so instead here is a Whoopie Cushion.

Whoopee Cushion Macro May 09, 20112
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3.5% already reserved an Apple Watch

Which model of Apple Watch do you want, have reserved? graph of japanese statisticsICT Research and Consulting recently conducted a survey into Apple Watch buying intentions and found a reasonable number already interested in buying one.

Demographics

Over the 13th and 14th of April 2015 550 people aged from 20 years old completed a web-based questionnaire. No information was given on how the sample was collected, so it is a bit difficult to extrapolate these numbers.

I’m no Apple fan, and I’ve got almost zero interest in any sort of smart wrist device. My mobile phone works as a pedometer, and I cannot think of other features that I’d want. The health benefits of such devices is yet to be proven, and perhaps they might even make you more unhealthy by either giving you a false sense of security or inducing hypochondria.
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Easter in Japan

Japan’s largest recipe sharing site, CookPad, recently conducted a survey into Easter.

easter bunnies

Demographics

Between the 17th and 20th of February 2015 2,599 people subscribed to the CookPad email newsletter completed a private internet-based questionnaire. 89% of the sample were female, 11% male, 2% were in their teens, 13% in their twenties, 31% in their thirties, 33% in their forties, and 21% aged fifty or older.

I’m quite suprised, indeed I find it difficult to believe that according to Q1SQ1 almost one in four know that Easter is the first Sunday after the first full moon after the Spring Equinox; I doubt if you’d get that high a figure even in a Christian country!

Suprisingly, chocolate Easter eggs are not a thing here, but around my local station, a cake shop is selling cute bunny and chick-themed petit fours, and an ice cream shop similarly-themed ice cream novelties.
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Working women and drinking at home

How often do you drink at home? graph of japanese statisticsThe publishing company Sankei Living recently conducted a survey into drinking habits of working women.

Demographics

During January 2015 701 female members of the City Living email newsletter members completed a private internet-based questionnaire. 5.6% of the sample were in their twenties, 35.9% in their thirties, 45.8% in their forties, and 12.7% in their fifties. 25.1% were employed full-time in positions on a promotion track, 48.8% in ordinary full-time positions, 7.6% contract employees, 9.0% dispatch workers, and 9.6% in part-time or short-term employment. Furthermore, 25.0% lived by themselves, 29.2% were single and living with their parents, 23.1% DINKS, Dual Income No Kids, 16.1% with children, and 6.6% other.

That’s quite a lot of drinking, and more worrying, the number who drink on their own is quite significant. Fortunately, at worst there was just three people having beer for breakfast or a swift one at the office.

For myself, I have drunk exactly one can of beer at home since I moved to Tokyo, and before that I averaged about one or two a year.
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2014 (Heisei 26) New Year Postcard Nengajo lottery results

New Year Postcard lottery 2014 winning stampsThe winners of the 2014 New Year Postcard lottery for the Year of the Horse have been announced, and the winning numbers and prizes are as follows. The number to check is the six digit number at the bottom right of the card. Note that some cards do not actually have numbers, which means they are not eligible. This year they have simplified the prizes into three ranks from four the previous years.

First prize: last five digits 97085

10,000 yen

Second prize: last four digits 2344

Choose any one of 38 different products, from foods like mango juice to electrical items like an ultrasonic toothbrush.

Third prize: last two digits 72 or 74

Otoshidama stamp set – a fifty yen and an eighty yen stamp, pictured above.

If you have matched any of these, go to your nearest post office before the 22nd of July 2014 and either collect the stamps while you wait, or apply by post or fax for the second prizes. The full prize line-up can be seen here. How did you get on? I got just the one stamp set, sadly.

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Why Japanese singles cannot find partners

Here’s an interesting survey from goo Research that I wish had been around a month ago, as the topic was quite hot then. Regardless, I present it anyway, a look at why Japanese are unable to find a partner for many a year, for both women and men.

Demographics

The survey was conducted between the 4th and 8th of October 2013 where 1,074 people completed a private web-based questionnaire. However, goo Ranking have recently revamped their ranking page and have dropped the link to their demographics. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

The reason I say it was a hot topic was because there was a rash of “sexless youth” stories based on a poorly-translated or misconstrued survey into young people and relationships.
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When Japanese women think men are cute

goo Ranking took a look at cute actions and habits of men that tug at women’s heartstrings.

Demographics

Over the 6th and 7th of February 2013 1,122 members of the goo Research monitor group completed a private internet-based questionnaire. 60.1% of the sample were female, 10.2% in their teens, 16.6% in their twenties, 26.5% in their thirties, 25.0% in their forties, 11.1% in their fifties, and 10.6% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This question was for the women only.
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