Mobile Marketing Data Laboratory recently conducted a study into data packet congestion in LTE 4G networks in Tokyo. Packet congestion was defined in this survey as when on an LTE connection the web page under test – Yahoo! Japan’s top page was used – fails to completely load within 30 seconds.
Between the 10th and 14th of June 2013 the investigation team visited the six busiest stations on the Tokyo Yamanote line, choosing two spots on each to test, during both the morning peak period of 7 am to 9 am, and evening peak of 5 pm to 7 pm. 100 connections were made from each collection point, for a total of 1,200 tests for each phone.
Specifically, the stations and locations were Shinjuku South and East entrances, Ikebukuro in front of South ticket wicket and Seibu East entrance, Shibuya in front of Tamagawa ticket wicket and Hikarie entrance, Tokyo Yaesu Central entrance and Marunouchi North entrance, Shinagawa Minato South entrance and Central ticket wicket, and Shinbashi Kasumori entrance and SL Plaza. For the tests, au and SoftBank iPhone 5s tested out Apple connections, and Android was represented by docomo’s Xperia Z, au’s HTC J butterfly, and SoftBank’s Aquos Phone Xx.
Between the 8th and 12th of February 2013 21,789 internet users completed an internet-based questionnaire. For the final report, the data obtained from the survey was weighted according to Ministry of Internal Affairs and Communications statistics on internet users in 2011.
Taking the 200 most popular Japanese web domains in November 2012 as a base, VRI used their own particular methodology to determine the percentage of visits that came from the F2 demographic between the 1st and 30th of Novermber 2012. It is not noted whether the counts included smartphones and mobile phones along with PCs.
Note that over all 200 domains, the F2 demographic made up 15.7% of all visitors.
In lieu of a picture, here’s an ad for Belle Maison:
About 1.384 billion Tweets were generated in Japan in September 2012, and these formed the data from which the following top ten was generated. It is also noted that “typhoon” racked up 57.15 million tweets on its peak day, whereas the second-placed “iPhone 5” managed just 6 million at its peak. Read the rest of this entry »
Between April and June of 2012 4,000 mobile phone or smartphone users aged 13 or above completed a survey, but information on how the sample was generated, more detailed demographics, etc was omitted. Furthermore, the data has been post-processed, I think, to reflect the overall demographics of Japan, so the numbers below can be treated as statistics rather than survey results.
Note that in Japan around 102,700,000 people aged 13 or above have mobile devices.
If we further note that 23.5% of the population own smartphones and Apple is 32.3% of that, in S1 that would put Apple at 7.6%, just behind Sony. Unfortunately, we cannot do a similar simple calculation to estimate Samsung’s market share in Japan. Read the rest of this entry »
I recently got this interesting set of statistics on home appliance market share, from a survey conducted by GfK Marketing Service Japan. The data was collected from a database called ACSISS-E that is updated daily based on sales in a representative sample of Japanese electrical superstores.
The report named the top three brands in each of 22 categories of home appliance. I will try to find their data on audio-visual equipment, mobile phones, etc to report on later in the week.
Note that according to a survey last month, electrical superstores are probably the most popular place to shop for electrical items, not the internet as one might think.
Also note that most of the brands below are premium ones; Zojirushi are about middle of the road, and Tiger are cheap. Panasonic have the best showing, but they are usually close to the most expensive in each category. Read the rest of this entry »
Central Research Services Inc recently published a survey looking at victims of crime, etc in Japan, and comparing it with similar surveys from Europe.
In 2011 2,000 people over the age of 15 were randomly selected from resident registers to take part in the survey. At the end of May all bar those from two sampling points in Tohoku that were affected by the earthquake were interviewed face-to-face, and the remaining people were interviewed at the end of July. In total 1,251 responded to the questionnaire, with 50.5% of the sample female and 49.5% male. The age breakdown was not given.
These are really very surprising figures for me! I didn’t expect Japan to be so low on police legitimacy, for one thing. Recently there has been a spate of reports of police uselessness when responding to crimes, miscarriages of justice, etc which would have influenced public distrust of the overall criminal justice system, but questions on direct interactions with the system would suggest that even the average bobby on the beat is a bit bent.
With today being a public holiday for the annual Coming of Age Day, where everyone who had their 20th birthday in the last calendar year gets tarted up in their best togs and get together in their local town hall to listen to boring speechs. However, although they statatistically became adults in the previous year, goo Ranking took a look at when people felt they truly reached adulthood.
Over the 25th and 26th of November 2011 1,074 members of the goo Research online monitor group completed a private internet-based questionnaire. 57.4% of the sample were female, 11.6% in their teens, 14.7% in their twenties, 26.9% in their thirties, 25.0% in their forties, 11.1% in their fifties, and 10.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Here’s some new adults with a random dude:
And here’s a local mayor trying to get hip with the kids:
For my part, I felt I became an adult when I moved out of university dorms and started flat sharing, which incidentally was just round about my 20th birthday. Note that this doesn’t feature in the list below – for some reason flat-sharing is not popular at all in Japan. Read the rest of this entry »