Archive for Statistics

Hashtags of the year 2013 for Japan

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The official Twitter Japan blog recently published the top 10 hashtags of the year and other various popular terms.

Before the top tens, here’s the top one mascot character:


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High-speed mobile data congestion in Tokyo; iPhone worse than Android

Mobile Marketing Data Laboratory recently conducted a study into data packet congestion in LTE 4G networks in Tokyo. Packet congestion was defined in this survey as when on an LTE connection the web page under test – Yahoo! Japan’s top page was used – fails to completely load within 30 seconds.

Demographics(?)

Between the 10th and 14th of June 2013 the investigation team visited the six busiest stations on the Tokyo Yamanote line, choosing two spots on each to test, during both the morning peak period of 7 am to 9 am, and evening peak of 5 pm to 7 pm. 100 connections were made from each collection point, for a total of 1,200 tests for each phone.

Specifically, the stations and locations were Shinjuku South and East entrances, Ikebukuro in front of South ticket wicket and Seibu East entrance, Shibuya in front of Tamagawa ticket wicket and Hikarie entrance, Tokyo Yaesu Central entrance and Marunouchi North entrance, Shinagawa Minato South entrance and Central ticket wicket, and Shinbashi Kasumori entrance and SL Plaza. For the tests, au and SoftBank iPhone 5s tested out Apple connections, and Android was represented by docomo’s Xperia Z, au’s HTC J butterfly, and SoftBank’s Aquos Phone Xx.

Instead of a graph, here’s Shinbashi’s SL Plaza:

17:01 Shinbashi

SL is the abbreviation used in Japan for Steam Locomotive, as you might have guessed!
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Smartphone and tablet market share in Japan

Who is the maker of the tablet you use the most? graph of japanese statisticsJust a quick pair of statistics for today, taken from the article by japan.internet.com on the SmartPhone Contents Report Vol.04 by Video Research Interactive.

Demographics

Between the 8th and 12th of February 2013 21,789 internet users completed an internet-based questionnaire. For the final report, the data obtained from the survey was weighted according to Ministry of Internal Affairs and Communications statistics on internet users in 2011.

Sadly, my employer does not make it into either of the lists…
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Where Japanese F2 women spent their November

Just a quick statistic today, a look at an investigation by Video Research Interactive (VRI) into web sites visited by the F2 demographic, namely women aged between 35 and 49 years old.

Statistics gathering methodology

Taking the 200 most popular Japanese web domains in November 2012 as a base, VRI used their own particular methodology to determine the percentage of visits that came from the F2 demographic between the 1st and 30th of Novermber 2012. It is not noted whether the counts included smartphones and mobile phones along with PCs.

Note that over all 200 domains, the F2 demographic made up 15.7% of all visitors.

In lieu of a picture, here’s an ad for Belle Maison:


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Typhoon out-Tweets iPhone 5 in Japan

Today I present a statistic rather than a survey for a change, a look by Biglobe’s Twipple service at the top-trending Twitter keywords (not hashtags) for September 2012, as reported by japan.internet.com.

About 1.384 billion Tweets were generated in Japan in September 2012, and these formed the data from which the following top ten was generated. It is also noted that “typhoon” racked up 57.15 million tweets on its peak day, whereas the second-placed “iPhone 5″ managed just 6 million at its peak.
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One in four has smartphones, one in three of them are iPhones

Smartphone operating system share. graph of japanese statisticsjapan.internet.com recently reported a survey by the US company comScore into the domestic mobile marketplace.

Demographics

Between April and June of 2012 4,000 mobile phone or smartphone users aged 13 or above completed a survey, but information on how the sample was generated, more detailed demographics, etc was omitted. Furthermore, the data has been post-processed, I think, to reflect the overall demographics of Japan, so the numbers below can be treated as statistics rather than survey results.

Note that in Japan around 102,700,000 people aged 13 or above have mobile devices.

If we further note that 23.5% of the population own smartphones and Apple is 32.3% of that, in S1 that would put Apple at 7.6%, just behind Sony. Unfortunately, we cannot do a similar simple calculation to estimate Samsung’s market share in Japan.
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Japan’s best-selling home appliance brands of 2011

I recently got this interesting set of statistics on home appliance market share, from a survey conducted by GfK Marketing Service Japan. The data was collected from a database called ACSISS-E that is updated daily based on sales in a representative sample of Japanese electrical superstores.

The report named the top three brands in each of 22 categories of home appliance. I will try to find their data on audio-visual equipment, mobile phones, etc to report on later in the week.

Note that according to a survey last month, electrical superstores are probably the most popular place to shop for electrical items, not the internet as one might think.

Also note that most of the brands below are premium ones; Zojirushi are about middle of the road, and Tiger are cheap. Panasonic have the best showing, but they are usually close to the most expensive in each category.
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Japan last for police trust and legitimacy

Central Research Services Inc recently published a survey looking at victims of crime, etc in Japan, and comparing it with similar surveys from Europe.

Demographics

In 2011 2,000 people over the age of 15 were randomly selected from resident registers to take part in the survey. At the end of May all bar those from two sampling points in Tohoku that were affected by the earthquake were interviewed face-to-face, and the remaining people were interviewed at the end of July. In total 1,251 responded to the questionnaire, with 50.5% of the sample female and 49.5% male. The age breakdown was not given.

These are really very surprising figures for me! I didn’t expect Japan to be so low on police legitimacy, for one thing. Recently there has been a spate of reports of police uselessness when responding to crimes, miscarriages of justice, etc which would have influenced public distrust of the overall criminal justice system, but questions on direct interactions with the system would suggest that even the average bobby on the beat is a bit bent.

Note that the European data was taken from European Social Survey, 2009, “Trust in Justice: European Social Survey”.
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When Japanese truly come of age

With today being a public holiday for the annual Coming of Age Day, where everyone who had their 20th birthday in the last calendar year gets tarted up in their best togs and get together in their local town hall to listen to boring speechs. However, although they statatistically became adults in the previous year, goo Ranking took a look at when people felt they truly reached adulthood.

Demographics

Over the 25th and 26th of November 2011 1,074 members of the goo Research online monitor group completed a private internet-based questionnaire. 57.4% of the sample were female, 11.6% in their teens, 14.7% in their twenties, 26.9% in their thirties, 25.0% in their forties, 11.1% in their fifties, and 10.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Here’s some new adults with a random dude:

Me with Kimono girls

And here’s a local mayor trying to get hip with the kids:

For my part, I felt I became an adult when I moved out of university dorms and started flat sharing, which incidentally was just round about my 20th birthday. Note that this doesn’t feature in the list below – for some reason flat-sharing is not popular at all in Japan.
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Cinemas cutting prices is bad news

A couple of weeks ago I published a translation of a survey into Toho Cinema’s proposed 300 yen cut to a standard admission ticket, but since then I came across a Japanese-language article telling me why it is a portent of things to come.

First, the article listed historical prices for cinema tickets, calling it cartel pricing. However, there was no adjustment for inflation, but I found a site with historical CPI data, so I’ll use January 2011 as a base.

Year Price CPI CPI-adjusted price
1957 130 yen N/A
1959 200 yen N/A
1965 250 yen N/A
1970 550 yen 31.8 480 yen
1975 1,000 yen 53.8 812 yen
1980 1,400 yen 73.9 1,115 yen
1995 1,800 yen 100.9 1,523 yen
2011 1,500 yen 99.4 1,500 yen

I think that table is saying that the correction to 1,500 yen makes prices cheaper than what they were in 1970. If the price remains at 1,800 yen, the 1970 price adjusted for inflation is 576 yen, which means that current prices are within 4% of what they were in 1970 allowing for CPI; this actually destroys the author’s argument about how prices have risen drastically since 1970. However, let’s move onto the other points.

Currently, although 1,800 yen is the standard price, one day a week is Ladies’ Day, where women get in for 1,000 yen. Furthermore, over 60s get in for the same discounted price, but Toho Cinemas are talking about getting rid of Ladies’ Day and limiting the OAP discount to the over 65s. The reason for this is that at the moment over 60% of tickets sold are at 1,000 yen, just one-tenth are at the full price, and another tenth at 1,500 yen, so if this goes through it will mean eight times as many people paying more than paying less!

The final statistic provided is that in 2004 the average ticket price was around 1,200 yen, but by last year it had dropped to under 1,100 yen, according to unnamed sources in the cinema business. Although there seems to be a bit of a slippery-slope argument here, it is iinteresting food for thought!

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