MM Research Institute recently published a survey conducted in conjunction with goo Research, their fifth regular survey into consumer opinions on environmental measures, a survey that always leaves me scratching my head at the results.
Demographics
Over the 7th and 8th of January 2013 1,159 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.3% of the sample were male, 19.2% between 18 and 29 years old, 19.3% in their thirties, 20.5% in their forties, 20.4% in their fifties, and 20.6% aged sixty or older.
The nuclear-related questions are interesting, especially the separation of it from environmental issues; I have no idea why they would do that, but I would have liked to have seen a lot more detail on people’s views.
Here’s my favourite corporate advert promoting environmental stuff:
Macromill Inc continued their annual tradition of publishing a survey looking at people who are turning 20 and will be attending a Coming of Age ceremony, traditionally held today, January 14th 2013, in their 2013 new adults survey. For reference, I previously translated the 2010 survey.
Demographics
Over the 20th and 21st of December 2012 500 members of the Macromill monitor group who will eligible to attend a Coming of Age ceremony in 2013 completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and were all aged either 19 or 20.
The second half of the survey, fortunately, is a bit brighter. 35.4% interested to some degree in foreign employment is quite a bit higher than I would have imagined, although the cynic might say that figure is inflated by those who see a dark future for Japan in Q1, so wish to get out while the going is good…
A surprise for me is that there is a significant difference between the sexes regarding mobile phones; the women seem to have been quicker to switch to smartphones, although I wonder how much is tied in with their much higher SNS usage, as mobiles make Twitter, LINE etc more pleasurable to use. Read the rest of this entry »
Macromill Inc continued their annual tradition of publishing a survey looking at people who are turning 20 and will be attending a Coming of Age ceremony, traditionally held today, January 14th 2013, in their 2013 new adults survey. For reference, I previously translated the 2010 survey.
Demographics
Over the 20th and 21st of December 2012 500 members of the Macromill monitor group who will eligible to attend a Coming of Age ceremony in 2013 completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and were all aged either 19 or 20.
Overall, it’s quite a gloomy survey, not just for the answers on their views on the future, but also seeing the difference in the sexes, such as the women being much less interested in politics, elections and the economy than their male counterparts. On the other hand, a majority have dreams, and although they don’t see a bright future for Japan, they do see one for themselves. Read the rest of this entry »
The Tokyo Advertising Association (there doesn’t seem to be an official translation) recently conducted a survey entitled “University Student Awareness Survey Project FUTURE2012″, a not very promising-sounding title, but it actually was rather good and very detailed, and subtitled “Friend relationships-related awareness survey”, which gives a better clue as to the content. japan.internet.com presented the highlights, which I will present here too.
Demographics
800 students attending universities within the Tokyo city area completed the survey between the 17th and 31st of July 2012, but no further demographic details were given.
In the report presented here the focus was on the first part of the survey looking at solo activities. The full survey looks at SNS, Twitter and LINE activities in greater depth, and I should translate more of it later. For instance, two years ago 96.6% were using mixi and just 12.3% Facebook, but now 90.7% are using LINE (didn’t exist two years ago), 87.7% Twitter (wasn’t asked about two years ago), 70.8% mixi and 66.2% Facebook. Furthermore, LINE is the main tool for 34.7% but Twitter has 48.6%, and Facebook beats mixi 10.0% to 1.7%. Drop me a message if you want to learn more! Read the rest of this entry »
Macromill Research recently conducted a ranking survey into 2012 trends.
Demographics
Between the 1st and 3rd of December 2012 exactly 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, and exactly 20% in each of their twenties, thirties, forties, fifties, and sixties.
I find the votes for Kyary Pamyu Pamyu and Momoiro Clover Z rather surprising, as I thought they both would have a very narrow demographic of fan. Talking of fans, I remember seeing an interview with some of their fans. One of the group’s signature moves is stage diving, so the fans have a very particular way of linking arms for catching them that ensures no-one either accidentally (or deliberately) cops a feel.
Here’s a video of Ms Pamyu, which is also rather disordered…
A recent survey from goo Research, conducted in conjunction with the primary school children-oriented site Kids goo, looked at primary school teachers’ work, and in particular their use of IT, information technology.
Demographics
The sample came from primary school teachers registered with the goo Research online monitor group, and 206 people responded to the survey. Further details, including basic information like when the survey was conducted, was not reported.
Although the sample is quite small, note that it was targeted at elementary school teachers, so the accuracy is perhaps better than a quick look at the numbers would suggest.
I don’t know how computers are used in schools, really, but I do worry that replacing concrete, tangible activities with computer-based ones (if that, indeed, is what is going on) is detrimental to children’s development.
Research results
Q1: What sources do you use for preparing lessons? (Sample size=206, multiple answer)
Books
91.7%
Internet
80.1%
Practical lessons
44.2%
Newspapers
31.6%
Television, video
18.9%
Other
3.9%
Q2: Do you feel a gap between your and your pupils’ computer skills? (Sample size=206)
Pupils are ahead by a wide margin
32.0%
Not much gap, but pupils are more skilled
24.3%
No gap
43.7%
Q3: Which of the following computer skills do you have? (Sample size=206, multiple answer)
Can use mail efficiently
86.9%
Can answer questions from students
77.7%
Can teach them about online morals
62.1%
Can respond to computer problems during lessons
61.2%
Other
1.9%
Q4: Have you ever had a pupil or parent, guardian discuss internet issues with you? (Sample size=206)
Yes
No
From pupils
26.7%
73.3%
From parents, guardians
15.0%
85.0%
Q5: Do you have worries about pupils’ internet use? (Sample size=206)
Yes
63.1%
No
17.0%
Can’t say
19.9%
Q6: What kinds of web sites might you want to use, let your pupils use? (Sample size=206, multiple answer)
Protects children’s safety
75.7%
Designed for children
73.8%
Information arranged by subject, school grade, etc
70.4%
Can trust the site operators
61.7%
Widely-known, famous
33.0%
Recommended by the Board of Education
22.3%
Other
1.9%
Q7: Have you ever taught a lesson that used iPads, other tablet computers? (Sample size=206)
Over the 8th and 9th of August 2012 884 people completed an internet-based questionnaire, although there was no details on how the sample was selected. 37.4% were aged between 60 and 64, 37.4% between 65 and 69, and 25.1% aged 70 or older. No sex information was given.
A lot of the answers here indicate more awareness of technical features than I expected, but perhaps either don’t knows were eliminated (some of the numbers in Q2, for instance, didn’t agree with the printed bars) or there was detailed explanations about each of the features. Read the rest of this entry »
Between the 20th and 22nd of August 2012 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.3% in their teens, 17.7% in their twenties, 21.1% in their thirties, 16.1% in their forties, 16.1% in their fifties, and 12.7% aged sixty or older.
Although I do think that it may be possible to use IT equipment usefully in infant lessons and in homes with pre-school children, I worry that it just becomes a pacifier for the kids, and that by not using their hands to make tangible things they will be missing out on an important part of their development. Read the rest of this entry »
With the Japanese government’s energy policy in the public consultation phase, this survey from the curiously-named Cyber Casting and PR into energy awareness gives a snapshot of opinions on energy issues.
Demographics
Between the 25th and 29th of June and the 16th and 18th of July, 1,032 members of the Cyber Casting and PR online monitor group completed a private internet-based questionnaire. All those who took part were between 20 and 59 years of age, but no further breakdown by age or sex was given, nor why or how the survey was split over two periods.
I’ll note that Q2 is a badly worded question that leads the respondant to select some degree of worry.
As someone who sees nuclear as a necessary evil these days, and more importantly as someone who (in my own estimation) listens with an open mind to news from Fukushima, I accept that more people have died already from the stress of evacuation that will ever die from cancer caused by the radiation leaks, yet due to incompetence and arrogance from the government and scientic spokespeople, the message does not get through. The latest figure I have heard is that based on studies in Chernobyl, those who evacuated and didn’t return home have worse health prognoses when mental health-related issues are taken into consideration, compared to those that didn’t leave or evacuated but shortly returned.
Today, the 27th of July, is the one day of the year where people traditionally eat eel, usually grilled over charcoal, as a “stamina food”, a meal presumed to give one the stamina to last out the hot summer days, and is the topic of this survey from Macromill Research.
Demographics
Over the 5th and 6th of July 2012 500 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and exactly 20% in their twenties, 20% in their thirties, 20% in their forties, 20% in their fifties, and 20% aged sixty or older.
Note that the traditional way of cooking eel is grilling it on skewers over charcoal, smothering it in sauce, and serving on top of white rice.
Today’s television news squeezed in between the Olympics a few stories on eels, with two of the longer features being on eel-substitute pork at half the price of real grilled eel, and African eels being imported from Madagascar. Here’s NHK’s English version of the second story, which also includes images of cooking and serving it.
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The Tokyo Advertising Association (there doesn’t seem to be an official translation) recently conducted a survey entitled 
A recent survey from goo Research, conducted in conjunction with the primary school children-oriented site 
MMD (Mobile Marketing Data) Laboratory recently conducted a survey into 
japan.internet.com recently reported on a survey by goo Research into 
With the Japanese government’s energy policy in the public consultation phase, this survey from the curiously-named Cyber Casting and PR into 
Today, the 27th of July, is the 
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